Marketing Rounds

Freshpaint
  • 5.0 (5)
  • BUSINESS
  • UPDATED SEMIMONTHLY

Can healthcare marketers achieve growth, measurement, and compliance all at once? Yes. And this show will prove it. Marketing Rounds is your routine check-up on the state and future of healthcare marketing performance. Over 14 episodes, we go inside conversations with industry-leading marketers who are turning regulation into innovation. You’ll learn how to design privacy-first systems that earn trust and budget, replace attribution guesswork with clarity, and communicate insights that leadership believes in. Because when data is connected, attribution is clear, and compliance is built in from day one, marketing stops being a cost center and starts becoming a strategic driver of growth.

Episodes

  1. 4D AGO

    How the Digital Front Door Drives Healthcare Growth with Adrienne Woods

    💡 Episode Summary The digital front door isn't just about convenience, it's the foundation for measurable, compliant growth. Hackensack Meridian Health's transformation came from pairing improved access with rigorous measurement, strong consent practices, and privacy-safe analytics that power performance marketing. In this episode, Adrienne Woods, Vice President of Digital Engagement reveals how she modernized scheduling and access, then proved ROI using booked and attended appointments, channel efficiency, and operational alignment. The results: lower customer acquisition costs, higher conversion rates, and the confidence to scale marketing spend. This is a blueprint for health systems seeking growth, reliable measurement, and airtight compliance—all at once. 👉 Check out the actionable guide based on this episode ------------------- ⏱️ Episode Timestamps ‍*(01:39) - The digital front door concept ‍*(07:12) - Technical changes for better patient experience ‍*(13:13) - Healthcare marketing proof points ‍*(24:45) - The role of digital tools in healthcare ‍*(26:22) - Where the digital front door is headed next ‍*(39:46) - Consumer experience and trust in healthcare ------------------- 💬 Quote “ It's also that handoff between the brand team and the marketing team, the email campaign team and those kind of things. Before we were as seamless as we are now, they would put out an ad or put out a billboard for example, featuring a new location. The brand would say, We're so excited that this physician who everybody knows in the community is taking over this practice. We need to get new patients to this new building and we're going to feature this physician that everybody knows. The issue is that physician is already fully booked, so you're spending money to market this location for ease of service with this great physician everybody likes. But then when they go to make the appointment, how frustrating is it that he or she can't see you for six months? Whereas, that physician that everybody loves is bringing two or three other physicians with them to that location. So yeah, quote the physician that everybody knows, but highlight all this availability at that location so that you're doing what you're setting out to do, which is bringing new patients to that new location. I think that's the missing piece a lot of times is, what is your end goal and then how can you get there? It's not by promoting this physician that everybody loves, who doesn't have availability to see anybody.” – Adrienne Woods ------------------- ‍🔗‍ Links Connect with Adrienne Woods on LinkedIn Connect with Ray Mina on LinkedIn Learn more about Freshpaint Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min

  2. FEB 4

    How to Grow Multi-Location Care on a Flat Budget with Allison Horn

    💡 Episode Summary Healthcare marketers, it's time for some tough love: if 90% of your budget is going to Google Ads, you're not doing demand generation. You're just paying a premium to compete in a shrinking pool of high-intent searches. In this episode, Allison Horn, Vice President of Marketing at Imagen Dental Partners, pulls back the curtain on what it really takes to build a marketing engine that drives lifetime patient value across 120 unique dental practices. The bottom line? Marketing's job isn't just filling the top of the funnel. It's understanding your market, meeting patients where they are, proving ROI on retention and lifetime value, and even launching direct mail campaigns. If you're tired of the "do more with less" mandate while watching your Google CPCs climb, this episode is your roadmap to building a smarter, more sustainable marketing strategy. 👉 Check out the actionable guide based on this episode ------------------- ⏱️ Episode Timestamps ‍*(02:39) - Why intent capture isn't demand generation ‍*(06:16) - Managing 120 unique brands: pattern recognition across rural vs. urban markets ‍*(08:48) - How one practice jumped from 51% to 80% patient show rates in one year ‍*(22:11) - What actually works: direct mail and community engagement ‍*(32:57) - Better patients, not just more patients ‍*(43:41) - The future of healthcare marketing -------------------  💬 Quote “ The end goal is booked appointments. That is how we're measuring things through several of our partner platforms that we can actually see that, and various ad groups. Right now, it's new patient growth, but we are exploring additional stuff with additional service lines and channel mixes and how we actually can get higher revenue service lines to convert. How are we actually able to capture the patients that are researching stuff? Implants, let's just say, that they maybe know that they need an implant or they need a smile makeover. It's something that is more cosmetic and has been kind of weighing on their hearts. How do we actually create that need to want to explore. How much does it cost? How do I get a consult? What does this entail? What's my recovery going to look like? Is it same day or is it something I have to go three to four weeks? Understanding services and understanding our patients and the audience that we're targeting is critical at this point in how we're going to change our digital strategies is more targeted.” – Allison Horn ‍------------------- ‍🔗‍ Links Connect with Allison Horn on LinkedIn Connect with Ray Mina on LinkedIn Learn more about Freshpaint Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    48 min

  3. JAN 28

    The Hidden Cost of Last-Click Thinking with Blair Primis and Brian Gould

    In this episode, Ray Mina embarks on a deep dive into the complexities of multilocation healthcare marketing with Blair Primis, Chief Marketing and Experience Officer at OrthoCarolina, and Brian Gould, Vice President of Marketing, Communications, and Patient Experience at vybe urgent care. They discuss the multifaceted consumer journey, the imperative of brand and experience in driving patient trust, and the critical importance of aligning marketing with operational capabilities. Blair and Brian highlight the significance of creating a consistent, spectacular patient experience from the first interaction to in-person visits. They share specific tactics and metrics, such as tracking paid ad spend to bookings and combining data from EMR and scheduling systems. The conversation also explores future strategies involving AI and technology, emphasizing the need for adaptable teams to navigate the rapidly evolving healthcare marketing landscape. ------------------- “ The best thing we have had been going for a couple of years, is the ability to say, here's how much money we spent last quarter, here's exactly the return on investment we got, and here's precisely how we can dial this up and dial this down to scale. It has been easily the best performing metric or story to tell about how marketing dollars are actually driving growth.” – Blair Primis “ I am combining the data from two systems, our EMR and our scheduling system. And by combining those together, I'm seeing a status for every patient who's come through. Whether a walk-in or an appointment or a call center schedule. Using our service, with Freshpaint and Google Click IDs, I can get to a lot of exact paid conversions. I can get to some organic conversions.  And where we try to squeeze a little extra juice out of the lemon is, particularly with walk-ins, let's look at what each center is doing and where there's an opportunity to lower that cancel rate or improve that no-show rate.” – Brian Gould ------------------- Episode Timestamps: ‍*(02:07) - The importance of brand and experience ‍*(06:35) - Aligning marketing with operations  ‍*(17:58) - Accountability in marketing  ‍*(28:00) - Tracking and measuring marketing effectiveness ‍*(35:56) - Community engagement and brand relevance ‍*(44:55) - The future of healthcare marketing and technology ------------------- Links: Check Out the Actionable Guide Based on this Episode Connect with Blair on LinkedIn Connect with Brian on LinkedIn Connect with Ray on LinkedIn Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    50 min

  4. JAN 28

    From Ad Impressions to Lifetime Care: Measuring What Really Matters with Jeremy Rogers

    Healthcare marketers have long relied on Google search as their safe channel. But in today's post-pandemic landscape where many clinics are at capacity, that dependency has become a strategic liability. In this episode, Jeremy Rogers, Vice President of Digital Marketing and Experience at Indiana University Health, explains why the real challenge isn't just acquiring new patients, it's winning their lifetime value and share of care. Jeremy breaks down how IU Health is moving beyond last-click attribution to build a full-funnel marketing engine that connects campaign data to actual health outcomes. That shift requires first-party data infrastructure, multi-touch attribution, privacy-compliant EHR integration, and getting buy-in from IT and finance teams by proving real ROI on metrics that matter: NPS, share of wallet, and patient retention. ------------------- “ Many CFOs around the country say without margin, there is no mission. And there's some truth to that. You've gotta keep the lights on. But I think it's keeping the top of funnel wide open. We want to provide care for all Hoosiers, everyone in our state who needs care, we're open for them. But you want to be strategic. Not all growth is equally weighted. There are some services that are maybe more profitable, have more correlation to long-term health. Our mission here is to help Indiana become one of the healthiest states. We can't do that alone just by offering primary care or other low acuity services. We have to offer a suite of different services across the care continuum, across a patient's lifetime. You've gotta balance all those things.” – Jeremy Rogers ------------------- Episode Timestamps: ‍*(02:06) - Why bother moving beyond Google search? The post-pandemic supply-demand shift ‍*(08:59) - The patient journey: From digital search to care delivery and beyond ‍*(14:47) - Moving beyond last-click attribution: Defining true conversions and health outcomes ‍*(20:37) - Key metrics that matter to executives: NPS, share of wallet, and lifetime value ‍*(33:46) - Three actionable steps to start connecting the dots today ‍*(38:39) - The future of AI in healthcare: Patient-facing automation and the trust challenge ------------------- Links: Check Out the Actionable Guide Based on this Episode Connect with Jeremy on LinkedIn Connect with Ray on LinkedIn Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    42 min

  5. JAN 21

    Trailer

    Can healthcare marketers actually improve growth and stay compliant at the same time? We’re seeing it happen every day and this podcast is all about sharing those stories. Introducing Marketing Rounds, your check-up on how healthcare marketers are innovating, experimenting and pushing past old playbooks without breaking the rules. Over 14 episodes, Ray Mina, CMO at Freshpaint, will be talking with marketers who are finding creative ways to grow in one of the most regulated industries out there. This is Marketing Rounds, presented by Freshpaint. ------------------- Links: Connect with Ray on LinkedIn Learn more about Freshpaint Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1 min

Trailer

Ratings & Reviews

5
out of 5
5 Ratings

About

Can healthcare marketers achieve growth, measurement, and compliance all at once? Yes. And this show will prove it. Marketing Rounds is your routine check-up on the state and future of healthcare marketing performance. Over 14 episodes, we go inside conversations with industry-leading marketers who are turning regulation into innovation. You’ll learn how to design privacy-first systems that earn trust and budget, replace attribution guesswork with clarity, and communicate insights that leadership believes in. Because when data is connected, attribution is clear, and compliance is built in from day one, marketing stops being a cost center and starts becoming a strategic driver of growth.

Information

  • Creator
    Freshpaint
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 Freshpaint
  • Show Website
    Marketing Rounds