Marketing Roundtable

BrainDo

Marketing Roundtable offers an insider perspective by including actual agency marketers in the conversation (both as hosts and guests).

  1. ٩ أبريل

    Revamping Digital Measurement to Maximize Actionability with Ben Yurchak \\ Marketing Roundtable

    In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Ben Yurchak, Founder and President of KnowClick, to explore how “in-the-moment” user insights are transforming the way companies understand and optimize digital experiences. From his early career in engineering to building a platform that captures real-time customer feedback, Ben shares how combining behavioral data with timely surveys uncovers the hidden drivers behind user decisions.Throughout the conversation, Ben breaks down why traditional analytics and post-visit surveys fall short, and how capturing feedback during key moments in the user journey can dramatically improve conversion, engagement, and overall customer experience. He shares compelling case studies, from e-commerce to travel and healthcare, demonstrating how small changes informed by real user intent can lead to significant lifts in performance.If you’re interested in digital analytics, UX optimization, voice of customer, or leveraging AI and data to drive smarter marketing decisions, this episode offers a powerful look at how understanding users “in the moment” can unlock measurable growth.Where to find Ben:💼 LinkedIn: https://www.linkedin.com/in/benyurchak/📈 KnowClick: https://www.knowclick.com/ BrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients.☞ COMPANY CULTURE ☜Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours!☞ WORK WITH US ☜Like what you see and hear? Our digital marketing services encompass...• User Experience & Website Design• Search Engine Optimization• Data Science & Analytics• Web Development • Organic Social• Paid SearchAnd so much more. Get in touch today, and visit our channel for our site and social links 🤘

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    The Art of Marketing Architecture with Biswajit Chakraborty

    In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Biswajit Chakraborty, Principal Enterprise Architect at Adobe, to explore the art of marketing architecture — from personalization strategies and CDPs to the future of AI-driven customer journeys.From various learnings and experiences throughout his career, Biswajit reveals what it takes to architect marketing systems that deliver measurable business value. You’ll learn how to align people, process, and technology; why timing is everything in personalization; and how AI-powered tools are shaping the future of customer journeys. Where to find Biswajit & other links:💼 LinkedIn: https://www.linkedin.com/in/biswajit-chakrabortyBrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients.☞ COMPANY CULTURE ☜Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours!☞ WORK WITH US ☜Like what you see and hear? Our digital marketing services encompass...• User Experience & Website Design• Search Engine Optimization• Data Science & Analytics• Web Development • Organic Social• Paid SearchAnd so much more. Get in touch today, and visit our channel for our site and social links.

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Marketing Roundtable offers an insider perspective by including actual agency marketers in the conversation (both as hosts and guests).