Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos!
TIME-STAMPED SHOW NOTES:


[00:00] Today’s topic: The Right Way to Win at YouTube in 2023.


[00:32] Why do you have to create content that causes a lot of engagement?


[00:51] Why do you need to create new content that hasn’t already been talked about?


[01:13] The importance of optimizing for keywords.


[01:49] How creating content in multiple languages (using AI) helps you do well on YouTube.


[02:43] Why producing good quality content that has good 30-second retention is important?


[03:37] The questions you need to ask yourself before publishing YouTube content.


[03:03] The rise in popularity of short-form content. 


[05:56] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


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Rask AI.


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Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event.
TIME-STAMPED SHOW NOTES:


[00:00] - This AI tool will make your content production 10x easier


[03:10] - ElevenLabs is one of the most powerful AI speech tools today


[04:20] - Use Google Bard to create the storyboard of your video content


[06:30] - Find out if you should integrate specific AI tools into your company


[07:33] - Experimenting with AI to get better results



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Don’t forget to help us grow by subscribing and liking on YouTube!

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In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast. 
TIME-STAMPED SHOW NOTES:


[00:00] Today’s topic: Podcasts Expand Drastically.


[00:13] How many people listen to podcasts in the US every week?


[01:30] A couple of creators who have successful podcasts.


[02:49] Why now is a good time to jump into the podcast game.


[03:30] Some tips for starting your podcast today.


[03:48] The importance of having experience and researching before starting a podcast.


[04:24] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process.
TIME-STAMPED SHOW NOTES:


[00:00] - Tamara Loehr talks about her best practices in business


[03:52] - How AI will affect psychology around sales 


[05:43] - Tamara Loehr talks about how she mentors businesses


[07:39] - Tamara Loehr’s learning management system process for marketing


[08:25] - Creating and managing an offshore team practices


[09:30] - Tamara Loehr's dedicated commitment to advancing women's empowerment


Go to https://www.marketingschool.io to learn more!

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In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success!
TIME-STAMPED SHOW NOTES:


[00:00] Today’s topic: The Creator Economy 2.0.


[00:34] Why it is so difficult to build a creator startup and the theories of the dynamics at play.


[01:26] Number one: Creator power law.


[01:35] Number two: Battle for the bio link.


[01:51] Number three: The Graduation problem.


[02:11] Number four: Algorithmic feast and famine.


[02:27] Breaking down each of these dynamics at play.


[05:51] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:


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Go follow Andrew Chen!


Andreessen Horowitz.


Substack. 


Threads. 


X. 


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Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event.
TIME-STAMPED SHOW NOTES:


[00:00] - Why behavioral analytics are the best metrics for marketing


[02:55] - The best data source to understand your consumers


[03:57] - Understanding the visibility of your product and key call to action


[05:03] - Understanding your customers to 10x your conversion


[06:06] - Finding out where the lag is in your conversion flow


[08:33] - Understand your audience through their behaviors with your website


[10:30] - This is how you can get 100% customer satisfaction


Go to https://www.marketingschool.io to learn more!


Don’t forget to help us grow by subscribing and liking on YouTube!

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Single Grain Eric’s ad agency


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