Marketing SOS Eric Yee

Starting a new business is always a challenge. Starting a business as a new immigrant to the United States whose food products are unfamiliar to the American palate is doubly challenging.
Lets see what we can do to help this new business owner out.

When it comes to starting a new company, what should you focus on?
Our listener question today comes from someone building a new company that offers a slew of digital marketing services. Their question is based around whether they can also offer clients financial services as well.
Can they? Should they?
Let's get into it.

In this episode, a newly minted Director of Marketing is doing an overhaul of his new companies visual identity and recreating their website and marketing collateral.
Unfortunately, he doesn't have much in the way of a team and needs to outsource. But what should he do?
Does he find an agency that can help him or does he look to hire the services of various freelancers?

When it comes to marketing strategy, the Head of Marketing at an organization is usually the one who sets the strategic priorities.
But what happens when you disagree with their approach? Or in this case their lack of one.
Today's listener question features an engineer who believes her company needs a corporate identity and brand guidelines - something the Head of Marketing disagrees with.
Who is right? And what can our engineer do to convince people that this is needed?

Disagreements in a partnership are always a challenge, how you come out of them can really define your business moving forward. In this episode, we have a question from a listener looking for help answering one such partner disagreement - are Facebook and Google marketers just scammers?
Well dear listeners, lets dive in and find out!

When it comes to marketing to specific individuals and industries, it really pays to put yourself in their shoes to learn how to speak, and market to them most effectively.