Marketing Sucks

Amanda Casinha-Ginther
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Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff. Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

  1. 1D AGO

    Stop Posting for Followers: What Actually Builds a Brand Online

    This week on Marketing Sucks, Amanda and Phil are calling out one of the biggest mistakes brands are still making online: posting for followers instead of posting for interest. They break down why chasing trends, vanity metrics, and random viral moments might grow your audience, but will not necessarily grow your business. Instead, they unpack what it really means to create content that earns attention from the right people, gets shared, gets saved, and actually builds trust. From how people use Instagram like a search engine to why behaviour matters more than likes, this episode is a sharp, practical conversation on what modern content strategy actually looks like right now. If your content is getting seen but not doing anything, this is the reset you need. What You’ll Learn  ✔ Why posting for followers is different from posting for real interest  ✔ Why smaller, more loyal audiences often outperform larger ones  ✔ How social platforms are acting more like search engines than ever before  ✔ Why saves, shares, and watch behaviour matter more than vanity metrics  ✔ How to create content people actually care about if they do not know your brand yet  ✔ Five practical ways to shift from trend chasing to interest-based content strategy Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall    Get social Instagram: @grindsocialmedia  Facebook: facebook.com/GRINDSOCIALMEDIA  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com

    21 min

  2. APR 14

    REPLAY: The Top 5 Marketing Mistakes You're Making (And How to Fix Them)

    Stop making your marketing harder than it has to be! In this episode of Marketing Sucks, Phil and I reveal the top 5 marketing mistakes you’re probably making right now — and how to stop driving yourself crazy struggling to do it ALL.  Listen in as we break down the most crucial do’s and don’ts of showing up online, reveal the #1 easiest way to boost your conversions, and give you our official permission to stop posting on every single platform. This is a must-listen episode for new and seasoned biz owners, so don’t miss it! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why the hottest new app may be useless for your biz (and how to figure it out)Why repurposing content is more complicated than you think What you absolutely need to have in place BEFORE postingPlease rate, review, and subscribe! Timestamps:‌ ‌ 00:11  Intro 02:08  Trying to be everywhere  05:29  Repurpose or not? 06:25  Dominating your platform 08:16  Having a strategy 10:53  Ignoring your list 13:28  Selling without solving  16:44  Time crunch 18:40  Chasing perfection 23:20  Recap 24:14  Action items & outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall    Get social Instagram: @grindsocialmedia  Facebook: facebook.com/GRINDSOCIALMEDIA  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com

    26 min

  3. APR 7

    REPLAY: Why Posting More Content Isn’t Growing Your Business

    In week two of this January series, Amanda and Phil break down one of the biggest myths in modern marketing: that more content automatically equals more growth. Spoiler: it doesn’t. This episode dismantles the obsession with daily posting, viral content, and arbitrary challenges, and replaces it with something far more uncomfortable and far more effective: real objectives, real numbers, and real accountability. If your current strategy is “post more and hope,” this conversation explains exactly why that’s keeping you stuck and what to do instead. What You’ll Learn in This Episode Why posting every day is an activity, not a goalThe difference between content volume and content effectivenessWhy going viral is not a business objectiveHow empty metrics protect your ego but stall your growthWhat a real marketing objective actually looks likeWhy vague goals keep you comfortable, and specific goals force growthHow numbers, timelines, and outcomes change everythingWhy discipline is boring until it starts making you moneyWhat’s Coming Next This episode builds directly into Part 3 of the series and next week you’ll learn how to structure simple campaigns that actually work and why most businesses skip this step entirely. Make sure you’re following the show so you don’t miss it. Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall    Get social Instagram: @grindsocialmedia  Facebook: facebook.com/GRINDSOCIALMEDIA  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com

    31 min

  4. MAR 31

    Why Your Messaging Isn’t Converting

    This week on Marketing Sucks, Amanda and Phil go in on something that quietly kills revenue every single day. Overcomplicated messaging. From jargon-filled landing pages to brands trying to say 17 things in 12 seconds, this episode is a blunt reminder that simplicity always wins. They break down why clear messaging builds trust faster, how cognitive fluency affects buying decisions, and why the more you overexplain, the more money you lose. Using examples like “mp3 compression innovation” versus “1,000 songs in your pocket,” they show exactly how powerful simple positioning can be. If your audience has to think too hard, they bounce. And in today’s attention economy, you do not get a second chance. This episode is short, sharp, and practical. And yes, you are getting homework. What You’ll Learn ✔ Why cognitive fluency makes simple brands feel more trustworthy ✔ Why overexplaining kills conversions ✔ The difference between industry language and consumer language ✔ How being too close to your brand creates confusion ✔ Why clarity scales and confusion costs ✔ The real reason great copywriters make great money Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall    Get social Instagram: @grindsocialmedia  Facebook: facebook.com/GRINDSOCIALMEDIA  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com

    21 min

  5. MAR 24

    Founder-Led Marketing Isn’t Influencing

    In this episode of Marketing Sucks, Amanda and Phil go off on faceless marketing, AI avatars, and the illusion that you can build trust without ever showing your face They break down why we are living in a post-trust economy, why polished Canva carousels are not enough anymore, and why founder-led marketing is not the same thing as becoming an influencer. They unpack what founder-led marketing actually is, why it works when done properly, and why so many founders are either avoiding it or doing it poorly. From strategic narrative control to consistency, thought leadership, and showing proof of revenue, this episode is a clear call-out of performative posting and a reminder that humans buy from humans. If you are hiding behind templates, waiting until you feel ready, or convincing yourself you “don’t have time,” this one might sting a little. What You’ll Learn: ✔ Why we are living in a post-trust economy ✔ Why founder-led marketing exists in the first place ✔ The difference between influencer content and founder-led marketing ✔ Why faceless marketing rarely builds long-term trust ✔ How algorithms favor human faces and personality ✔ Why consistency of message matters more than aesthetics ✔ What founder-led marketing is not Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall    Get social Instagram: @grindsocialmedia  Facebook: facebook.com/GRINDSOCIALMEDIA  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com

    30 min

  6. MAR 17

    Boundaries, Burnout, and the Leadership No One Talks About with Natacha Pennycooke

    In this episode of Marketing Sucks, Amanda sits down with three-time award-winning psychotherapist Natacha Pennycooke for a real, unfiltered conversation about boundaries. They dive into what is actually happening psychologically when we say yes but mean no, why high-achieving women overfill their plates, and how guilt quietly drives burnout in both motherhood and entrepreneurship From attachment styles and leadership patterns to money conversations and undercharging, this episode connects the dots between people-pleasing, resentment, team culture, and profit. If you have ever struggled to say no, charged less than you should, or wondered why your team feels tense or disengaged, this conversation will challenge you to look inward first. Because boundaries are not just personal. They shape your business. What You’ll Learn ✔ What is happening psychologically when you say yes but mean no ✔ The difference between being nice and being kind ✔ How people-pleasing develops as a survival tool ✔ Why high-achieving women overfill their plates and burn out ✔ How attachment styles show up in leadership ✔ Why micromanagement signals a lack of trust ✔ How weak boundaries affect team culture and retention ✔ Why female founders struggle with charging their worth Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice. Links mentioned:‌ ‌ Natacha Pennycooke natachapennycooke.com  Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall    Get social Instagram: @grindsocialmedia  Facebook: facebook.com/GRINDSOCIALMEDIA  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com

    47 min

  7. MAR 10

    The Truth About Showing Up 100 Times

    This week on Marketing Sucks, nothing actually sucks. Amanda and Phil are celebrating 100 episodes and instead of doing a polished recap, they sit down and talk honestly about what it really took to get here. From awkward mic setups and last-minute recordings to moments of wanting to quit entirely, this episode pulls back the curtain on what building something long-term actually feels like. It is messy. It is inconsistent. It is boring before it is exciting. And it is never perfect. Amanda shares the biggest lessons she has learned from showing up 100 times, including why clarity matters more than being the smartest person in the room, why reputation beats aesthetics, why most people quit right before momentum hits, and why relationships have driven every major opportunity in their business. They also get into self-doubt, resilience, long-form content, and the reality that sometimes you hit record and think, “What was that?” and publish it anyway. If you are building a business, a brand, or anything that requires consistency, this episode will remind you that the work is not glamorous. But it is worth it. What You’ll Learn ✔ Why clarity beats talent in business and communication ✔ Why distribution matters more than perfection ✔ Why your brand is your reputation, not your visuals ✔ Why most people quit before momentum hits ✔ How consistency feels boring until it works ✔ Why every major opportunity comes from relationships Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall    Get social Instagram: @grindsocialmedia  Facebook: facebook.com/GRINDSOCIALMEDIA  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com

    36 min

  8. MAR 3

    Big Brands Are Playing a Different Game and Copying Them Is Why You’re Stuck

    In this solo episode of Marketing Sucks, Amanda breaks down one of the most common reasons small and mid-sized businesses stay stuck: copying big brand marketing. Amanda explains why brands like Nike, McDonald’s, and Apple are playing a completely different game, one built on decades of brand equity, cultural dominance, and massive budgets, and why trying to replicate their strategies too early leads to vague messaging, soft calls to action, and stalled revenue. This episode is a reality check for entrepreneurs caught in comparison mode. Amanda walks through how big brands actually win, why their strategies don’t translate to smaller businesses, and what founders should be doing instead if they want traction, sales, and momentum right now. If you’ve ever thought, “If I just marketed like them, I’d finally break through,” this episode explains why that mindset is holding you back and how to shift it. What You’ll Learn ✔ Why big brands don’t need to convert the way you do ✔ How cultural dominance replaces urgency for large companies ✔ Why copying Nike, Apple, or McDonald’s stalls small businesses ✔ The danger of vague messaging and soft CTAs ✔ Why awareness without a next step is not strategy ✔ How brand equity changes the rules of marketing ✔ Why aggressive clarity matters more than cinematic branding ✔ How faster asks lead to faster revenue ✔ Why selling is about connection, not pressure ✔ How to reframe sales as problem-solving ✔ The role confidence plays in marketing and conversion ✔ How to use big brands as inspiration without copying ✔ A practical exercise to reverse-engineer strategy that actually fits your business Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall    Get social Instagram: @grindsocialmedia  Facebook: facebook.com/GRINDSOCIALMEDIA  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com

    15 min
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About

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff. Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

Information

  • Creator
    Amanda Casinha-Ginther
  • Years Active
    2024 - 2026
  • Episodes
    107
  • Rating
    Explicit
  • Copyright
    © 2026 Marketing Sucks
  • Show Website
    Marketing Sucks

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