Marketing That POP's | ThrivePOP

ThrivePOP
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Welcome to "Marketing That POPS," the podcast that takes your marketing game from flat to fabulous! Join us for some lively chats with industry experts, trendsetters, and creative minds that'll leave you buzzing with new ideas. Whether you're on the hunt for marketing inspiration, practical tips to help your business grow, or just eager to whip up some unforgettable designs, "Marketing That POPS" is your go-to source for building marketing strategies that actually work. So, let's crank up the excitement for your business – it's time to get popping!

  1. 1D AGO

    Building a Name That Sticks: A Conversation with Lynn Tickner

    In this podcast episode, hosts Olivia and Michele welcome Lynn Tickner from Ink and Key, a branding expert and a seventh-year StoryBrand certified guide, who emphasizes the importance of simplifying brand messages. Lynn debunks the myth that a brand’s name should explain exactly what the company does, advocating instead for names that invoke curiosity and engagement. She shares her journey from participating in naming contests to founding her own naming agency, highlighting the significance of clear, concise messaging to prevent brands from getting lost in 'noise.' Lynn discusses common mistakes in the naming process, including the emotional pitfalls of rushing and failing to conduct thorough trademark checks. The conversation underscores the necessity of objective criteria in selecting a brand name and the benefits of having multiple viable options to avoid disappointment. LINKS: Lynn Tickner LinkedIn Ink and Key Instagram Website MTP Socials: Instagram LinkedIn Tik Tok Michele's LinkedIn Olivia's LinkedIn

    17 min

  2. OCT 24

    Mailbox to Inbox: Why Direct Mail Wins with Travis Lee

    In this episode of 'Marketing That Pops,' host Olivia is joined by Travis Lee, co-founder and president of 3D Mail, to discuss the relevance of direct mail in modern marketing. Travis shares statistics from USPS demonstrating the effectiveness of direct mail, noting its higher engagement and brand recall compared to digital ads. He discusses common misconceptions, such as the belief that direct mail is outdated, and highlights its advantages, including lower competition and tactile engagement. Travis also outlines effective strategies for implementing direct mail, from targeting lapsed customers with 'win-back' campaigns using 3D items like boomerangs and bank bags, to leveraging multimedia and omnichannel marketing for improved results. Additionally, he touches on the importance of consistent marketing and the need to adapt and test different approaches. The episode concludes with Travis sharing resources like his book on direct mail success and discussing the future trends in direct mail marketing, including personalized QR codes and integrated digital campaigns. Travis Links: Travisalee.com 3Dmailresults.com Travis on LinkedIn MTP Links: Instagram LinkedIn Tik Tok Michele's LinkedIn Olivia's LinkedIn

    41 min

  3. OCT 10

    LinkedIn's New Rules: Your Thought Leader Shortcut

    In this episode of Marketing That Pops, hosts Olivia and Michele shake up everything you thought you knew about LinkedIn. Spoiler alert: it’s not just for job hunters and recruiters! They dive into how LinkedIn can actually boost your authority, build your personal brand, and turn you into a thought leader. You’ll get practical, easy-to-apply tips for leveling up your profile, including custom URLs, killer profile pics, banners that pop, and headlines sprinkled with the right keywords. But it’s not just about looking good. Olivia and Michele show you how to spark conversations with posts, comments, DMs, and even fun tools like voice memos and videos. Plus, Michele spills the hottest takeaways from Social Media World, including the "magnet formula" for engagement that actually works. They also highlight the LinkedIn traps to dodge, like ghosting comments or sounding too salesy. By the end, you’ll be ready to optimize, engage, and connect like a pro and maybe even suggest the next episode topic while you’re at it.

    28 min

  4. SEP 26

    Expert Branding Techniques with Asia Dore

    In this episode of Marketing That Pops, hosts Olivia and Michele are joined by brand strategist Asia Dore. Asia shares her insights on helping entrepreneurs build expert brands by translating their extensive knowledge and experience into clear, effective messaging. They discuss the importance of personalized marketing strategies and the pitfalls of copying others' tactics. Asia also outlines her five-step 'strategy audacity method' for branding, which includes vision, catalyst, client, soul, and message. The conversation covers challenges in branding, the importance of strategy, effective communication with clients, and when to seek professional help with branding. Asia emphasizes the value of experimentation, authenticity, and consistent messaging. She encourages businesses to focus on their unique strengths rather than getting distracted by competitors. The episode concludes with Asia's advice for companies ready to elevate their brand and an invitation to her masterclass for further learning.

    43 min

  5. SEP 19

    Navigating AI in Marketing: Key Takeaways from Inbound

    In this episode of 'Marketing That Pops', Olivia and Brittany discuss key takeaways from the Inbound 2025 conference. The conversation centers around the prevalent theme of AI, the importance of humanizing brands, and how to optimize marketing strategies in light of new AI technologies. They highlight deep dive sessions, particularly those by Spar and Webflow, which offered valuable, applicable tactics. They also touch on AI Engine Optimization (AEO), the continued relevance of SEO, and offer tips on making content more conversational and relatable. Additionally, they share insights from presentations on negative marketing techniques and the evolving dynamics of email subject lines. The episode wraps up with a promise of more marketing tips and strategies in future episodes.

    12 min

  6. SEP 14

    Mastering YouTube for Business Success With Deborah Mitchell

    Deborah Mitchell is the Livestream Executive Producer at Deborah Mitchell Media & Associates, a multimedia event company that produces livestream and video content for entrepreneurs and businesses. An Emmy-nominated TV and multimedia producer, she has over two decades of experience in broadcast media and virtual event productions. Before founding her company, Deborah was a Producer for ABC and CBS News and co-hosted The Geraldo Rivera Show. In this episode… With video content becoming increasingly prevalent in marketing, businesses wonder whether they should advertise on multiple social media platforms. Yet there’s more to video content than posting on social media. Why should companies start a YouTube channel? Emmy-nominated TV producer Deborah Mitchell maintains that YouTube is an essential tool for sales and brand growth. As the second largest search engine, businesses should leverage YouTube to showcase their expertise and build lasting relationships with audiences. By creating optimized content — short videos, strong SEO, and strategic descriptions — businesses can guide potential customers through their journey from awareness to conversion. Deborah advises entrepreneurs to make video production part of their regular content plan by repurposing longer videos into shorter clips for multiple platforms. In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson sit down with Deborah Mitchell, Executive Producer at Deborah Mitchell Media & Associates, to discuss how to integrate YouTube into your marketing strategy. Deborah shares her insights on overcoming video production fears, optimizing YouTube channels for success, and repurposing content for maximum impact.

    31 min

  7. SEP 1

    Building Trust and Engagement in the Cannabis Industry

    Zack Kennedy is the Chief Operating Officer at Buddy, a cannabis app for consumers, brands, and dispensaries. He is also a Sales Representative at Guardian Protection Force Inc. and the Co-founder of Wicked World, a unique game development studio. With a background in operations and product development, Zack creates solutions that bring value to cannabis consumers and businesses.  In this episode… Navigating the cannabis industry can be overwhelming for consumers and brands. With hundreds of compounds, strains, and terpenes, many people rely on oversimplified labels like indica or sativa to make choices that don’t always match their desired experience. On the business side, brands struggle to stand out in a crowded market where digital marketing is heavily restricted. How can consumers and brands connect with each other in this space? Cannabis tech developer Zack Kennedy focuses on education, personalization, and community-driven solutions. For consumers, he recommends starting small with cannabis products, learning about terpenes, and using tools like AI-powered recommendations to guide choices. Cannabis brands can leverage exclusive product drops, build stronger consumer-to-dispensary relationships, and integrate content marketing to improve discoverability. In today’s episode of Marketing That POPs, Olivia Johnson and Michele Ringelberg welcome Zack Kennedy, COO of Buddy, to discuss how brands and consumers can navigate the cannabis industry. Zack explains the importance of SEO and in-person demos for marketing and shares advice for entrepreneurs entering cannabis tech, including focusing on the user experience and starting with clean white label products.

    32 min

  8. AUG 14

    How To Turn Brand Voice and Strategy Into Measurable Marketing Goals

    Grace Clemens is the Founder and CEO of SGC Marketing, a strategy-first digital marketing agency. With over 14 years of experience in copywriting, digital strategy, and multichannel marketing, she has scaled startups and built high-performing campaigns for global brands. Before founding SGC, Grace helped grow SilkFred’s revenue 5x and managed the marketing strategy for the $100M XPRIZE Carbon Removal initiative. In this episode… Many businesses struggle to build a strong digital presence that translates into measurable results. From chasing viral trends that don’t lead to conversions to using a one-size-fits-all approach across platforms, companies often miss opportunities to connect authentically with their audiences. How can brands refine their strategy to focus on meaningful engagement, consistent messaging, and sustainable growth? Digital marketing strategist Grace Clemens suggests focusing on strategy, growth, and communications. Brands should define their values and mission early, adapt copywriting tones and content to specific platforms, and leverage data-driven audits to identify performance boosters. Grace also urges brands to use trends selectively to prioritize authenticity and create consistent value-driven content.  In this episode of Marketing That POPs, Olivia Johnson and Michele Ringelberg interview Grace Clemens, Founder and CEO of SGC Marketing, about creating authentic digital marketing strategies. Grace talks about platform selection, trend adaptation, and how audits uncover hidden opportunities for growth.

    39 min
See All (43)

Trailer

5
out of 5
3 Ratings

About

Welcome to "Marketing That POPS," the podcast that takes your marketing game from flat to fabulous! Join us for some lively chats with industry experts, trendsetters, and creative minds that'll leave you buzzing with new ideas. Whether you're on the hunt for marketing inspiration, practical tips to help your business grow, or just eager to whip up some unforgettable designs, "Marketing That POPS" is your go-to source for building marketing strategies that actually work. So, let's crank up the excitement for your business – it's time to get popping!

Information