Marketing Tip 19 – Don’t Scale What You Can’t Explain

Your ad worked? Great. But can your team explain why?
If not, you’re scaling on luck — not strategy.

In this 30-second tip, Bruhith Indiresh, a digital marketing specialist based in Canberra, shares one of the most essential digital marketing tips for 2025: don’t just track results — understand them.

You’ll learn:

• How to set up structured testing that actually reveals insights

• Why naming conventions, variables, and creative tracking matter

• What to do before you scale an ad that performs

Because in digital marketing, scaling without insight is just burning budget in slow motion.

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