6 episodes

In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.

Marketing to Complex Industries Godfrey

    • Marketing
    • 5.0, 13 Ratings

In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.

    How to Keep New B2B Video Content Rolling During COVID-19

    How to Keep New B2B Video Content Rolling During COVID-19

    Social distancing doesn’t have to pauseB2B video production. In this episode, we chat about how to keep fresh video content rolling.

    • 34 min
    B2B Marketing in the Pandemic: Everything We've Learned so Far

    B2B Marketing in the Pandemic: Everything We've Learned so Far

    The 2020 global pandemic requires adaptability and agility from B2B marketers. In this episode we cover the insights we've had during the crisis, and a lot of suggestions for getting creative with your approach.

    • 51 min
    What We Learned at the 2020 Marketing to Engineers Conference

    What We Learned at the 2020 Marketing to Engineers Conference

    Scott Trobaugh chats with VP, Director of Business Development Josh Albert, Executive Creative Director Cliff Lewis and Director of Strategy Alison Fetterman to discuss the pros and cons of virtual events and what they learned at Marketing to Engineers 2020

    • 39 min
    The Intangible "Gifts" on Your B2B Customer’s Wish List

    The Intangible "Gifts" on Your B2B Customer’s Wish List

    Some gifts carry more meaning than others. Scott talks to Senior Copywriter Matthew Kabik about the intangible gifts of care and attention that your customers may value most.

    • 30 min
    How to Start a B2B Marketing Podcast in 24 Hours

    How to Start a B2B Marketing Podcast in 24 Hours

    Podcasting is easier than you might think. In this episode, we break through the common challenges of the format.

    • 26 min
    Delivering a Confident B2B Message During the Pandemic

    Delivering a Confident B2B Message During the Pandemic

    Scott talks to PR Director Steve Graham and Director of Strategy Alison Fetterman about how B2B marketers can confidently advance their brand story during a global health crisis.

    • 23 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

BREW_PUB_78 ,

B2B conversations to binge right now.

Great podcast. Relatable. B2B insights that are really easy to digest. Looking forward to more episodes!

bsallen5112020 ,

Commercial Artist

Great Podcast. Very informative, thank you for creating this insightful pdodcast.

Leetro ,

On point, but down to earth

The content is solid, sound B2B advice, but the delivery is still conversational—it's nice to hear this kind of insight delivered with unvarnished authenticity.

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