Marketing with Confidence Mary-Anne Amies

Do you hate marketing? Feel like it's a confusing, pushy mess that never leads to sales? You're not alone. Many small business owners struggle with marketing, but it doesn't have to be that way.
In this episode, marketing expert Rachel Collard joins us to unveil the secret weapon for attracting your ideal clients: a clear marketing message. You'll discover:
Why a lack of clarity is the root cause of marketing struggles.
How to understand your ideal client's "before and after" picture.
How a powerful message builds trust and attracts clients without chasing them.
The difference between vanity metrics and the measurements that matter for sales.
How to create valuable content that educates and attracts your dream clients.
Stop wasting time and money on ineffective marketing. Learn how to craft a message that resonates with your ideal client and watch your business grow!
You can connect with Racquel Collard and learn more at https://www.smbmarketing.com.au/ 

Feeling lost in the marketing jungle?
You're not alone. Small businesses today face a constant battle: how to stand out in a crowded online space with limited resources. In this episode, we'll cut through the noise and expose the 3 marketing tactics that are officially dead in 2024. We'll show you how to ditch those outdated strategies and focus your efforts on what actually works. Learn how to get more results for less hassle, target your ideal customer with laser precision, and finally stop wasting time on tactics that go nowhere. This episode is packed with actionable tips and insights to help you take your small business marketing to the next level. So, grab your headphones, fire up that laptop, and get ready to watch your marketing magic happen! 

Ever feel like you're the only one keeping your business afloat?  Imagine waking up to a smoothly running machine, even when you're not at the wheel.  In this episode, I am joined by Cat Dunn discussing how to unleash the power of systems  in your small business
Stop trading time for dollars! Learn how to:
Free yourself from tedious tasks and focus on what matters most.
Build a business that runs even when you're on vacation (or catching some Zzz's).
Unleash the power of simple systems (no fancy software needed!).
Scale with confidence knowing your systems can grow alongside your business.
This episode is your key to unlocking freedom and growth. Tune in and take control!
You can connect and learn more about Cat Dunn at  https://www.instagram.com/catlouisedunn or https://catlouisedunn.com/

Feeling lost with your small business marketing budget? This episode is your roadmap to success!
Ever feel like your marketing budget is a black hole, swallowing money with no results? You're not alone. This episode equips you with the tools and strategies to craft a killer marketing budget that gets you the results you crave.
In this episode I unveil the secrets to building a strong budgeting foundation. We'll explore how to define your marketing goals, analyse your current situation, and choose the budget allocation method that perfectly fits your unique small business.
We'll also dive deep into prioritising the right marketing channels for your audience, from social media to content marketing, and estimate costs effectively. Plus, we'll unveil free and low-cost marketing tools to help you stretch your budget further.
But wait, there's more! We'll share essential tips for tracking your budget and measuring your results, so you can see what's working and what's not.
Ready to turn your marketing budget into a powerful weapon for growth? Tune in and discover how to strategically allocate your resources, adapt your budget for success, and finally achieve those marketing goals!

Investing in brand photography is a big step forward for a lot of small business owners, in this episode I talk to Leslie Carvitto on how to set up for the perfect shoot and how to leverage your photos to elevate your business to the next level.
Leslie has helped hundreds of women move past their fears, step in front of the camera, and share their story and offerings with powerful visuals. This is a great chat for anyone preparing for their first (or tenth!) shoot. Grab Leslie’s free guide - 15 Ways to Use Your Brand Photos https://www.instagram.com/p/C5M2X53Pm9C/  or learn more at https://www.lesliecarvitto.com/

Feeling the pinch but still want your marketing to shine? This episode of Marketing with Confidence dives into strategies for maintaining marketing success even with a limited budget. I unpack the importance of understanding your target audience and adapting your approach to their current needs. We then explore creative ways to leverage free and low-cost marketing tools. Listeners will gain insights into maximising the effectiveness of existing resources,  along with alternative approaches to traditional marketing expenses. By the end of the episode, you'll be equipped with a fresh perspective on how to keep your brand visible and thrive during challenging times.