103 episodes
Marketing With Empathy® Sarah Panus
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- Business
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4.6 • 30 Ratings
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Marketing With Empathy® helps content marketers more confidently navigate the world of brand storytelling (and with heart). Host, and 20+ year expert, Sarah Panus, helps you confidently create winning brand storytelling strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
Get a behind-the-scenes look at how companies are attracting upper-funnel leads that drive lower-funnel results through storytelling. Giving you insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul.
Themes: brand storytelling, content marketing, storytelling marketing, consumer behavior, creativity, professional development, sanity, love your job, content strategy, marketing, advertising, editorial content strategy, influencer marketing, social media marketing
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Best Influence Marketing Episodes from Last 2 Years
EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the huge landscape of opportunities to influence their audiences. Sarah shares her favorite influence marketing conversations from the last two years to help you define the best way you should be using influencers.
(free) JOIN Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-influence-marketing-episodes-from-last-2-years-episode-102/
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Top 4 Empathy Convos From Last 2 Years
EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, heart to heart and mind to mind. Hear from Rob Volpe, Kavita Lokchander, Laura Larios and April Seifert.
(free) JOIN Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-4-empathy-convos-from-last-2-years-episode-101/
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Top 6 Brand Storytelling Examples from Last 2 Years
EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and Red Wing Shoe Co.
(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-6-brand-storytelling-examples-from-last-2-years-episode-100/
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Create Better Corporate Videos - Tony Gnau
EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions, shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from others; and how to make better (less boring) testimonial videos.
VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/title-tony-gnau-episode-99/
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Smash Organizational Silos w/Content Calendar - Annum
EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.
VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/smash-organizational-silos-w-integrated-content-calendar-episode-98/
(free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Do This to Gather Deeper Consumer Insights
EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Seifert Ph.D helps companies understand their consumers even better, and then translate research findings into tangible action steps.
VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/do-this-to-gather-deeper-consumer-insights-april-siefert-episode-97/
(free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
So insightful!
I love the approach Sarah takes to marketing. So many times, we get wrapped up in the latest tricks and tactics, and we forget that we’re simply trying to foster a real, EMPATHETIC human connection. Thanks, Sarah for the great content!
Smart & Insightful
Besides being a heck of a lot of fun to listen to, "Marketing with Empathy" is helpful, insightful and smart. Sarah is so successful because she researches her guests & their areas of expertise just like a professional journalist. She takes time to know the material, any differentiators and even challenges her guests have had along the way. Her earnest, positive attitude matched with years of marketing experience, both inside brands and as an external partner, are invaluable.
The Key to Content Storytelling
Highly recommend this podcast for anyone who is trying to craft a story and grow an audience of listeners! Sarah brings on guests who have done the thing you are wanting to do! Learn from the experts and apply the skills to effectively market yourself!