35 episodes

Tim Burt has more than 30,000 commercials to his name, which have sold over $500 million globally. After spending 25 years in radio (CBS), where he was responsible for millions of dollars of ads each year, Tim is now a highly sought-after marketing and branding expert.

Tim has worked with Fortune 500 companies (Burger King, South African Airways, Toyota, and others), and countless small businesses around the world.

He still produces over 300 ads per year, and is a 3-time international award-winning author, public speaker, and marketing coach.

Tim's sites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com

Marketing With Tim Tim Burt

    • Business
    • 5.0 • 3 Ratings

Tim Burt has more than 30,000 commercials to his name, which have sold over $500 million globally. After spending 25 years in radio (CBS), where he was responsible for millions of dollars of ads each year, Tim is now a highly sought-after marketing and branding expert.

Tim has worked with Fortune 500 companies (Burger King, South African Airways, Toyota, and others), and countless small businesses around the world.

He still produces over 300 ads per year, and is a 3-time international award-winning author, public speaker, and marketing coach.

Tim's sites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com

    Ep. 35 - Lessons From GameStop & Wall St.

    Ep. 35 - Lessons From GameStop & Wall St.

    You ever heard that phrase check your ego at the door? Arrogance can and will destroy your business one way or the other, and I'm about to prove it to you.
    This is another marketing with Tim podcast. My name is Tim Burt.
    If you have kids, you’ve probably experienced this phenomenon. This stock market tale which I’m about to tell you is no different than you trying to score the hottest Christmas toy for your kid. When the stores are sold out of that toy, what do you do? You find someone who has one, and then pay them an extremely overinflated price to get it.
    If you've been paying attention at all to the stock market over the last week, you've probably heard the incredible story of GameStop, AMC theatres, bed bath and beyond, and a few other stocks that have been decimated over the last few years.
    On Wall Street there are companies called hedge funds. Their job is to basically put other businesses out of businesses by borrowing stock, selling it to an investor, and then driving the price down. These hedge funds then buy the stock back at a lower price and pocket the difference. This is known as “shorting” a stock.
    Keep in mind, in a lot of cases, they are doing this with stock that they don't even own.
    These hedge funds have been operating this way for so many years and made so much money, that they've practically achieved the status of being untouchable.
    Over on the message board Reddit there is a sub-page called wallstreetbets. One extremely savvy user named deep expletive value discovered that one of these hedge funds named Melvin capital was shorting the position on GameStop stock. In fact, they were shorting the stock at 140% of the available supply. Meaning they were trying to sell – and short sell – at least 40% of something that didn’t exist.
    How is this possible? Is it even legal? Probably not. But that's another discussion for another time.
    So our friend Deep Expletive Value over on the Reddit message convinced enough people from around the world to start buying GameStop stock in a well-timed and coordinated attack on the Hedge Fund. This would drive up the price and severely damage Melvin Capital. Because they – just like you trying to get that hot toy at Christmas - would have to pay overinflated prices to buy the stock back just to cover their original short position.
    Over the last week GameStop stock went from roughly $20 a share to almost 500 dollars. Adding fuel to the buying frenzy were celebrities such as Elon Musk, Mark Cuban, the rapper Ja Rule, and others. They were offering advice, and in some cases, encouraging people to buy.
    This insane price spike cost the hedge funds at least 10 billion dollars – if not more – this week alone.
    And the group of investors which all started on Reddit had grown from a ragtag few to thousands of people. Not just in the United States, but around the world. They wanted to get back at the Wall Street hedge funds who had a large part in the 2008 economic crash, received government bailouts, and still destroyed countless lives. This is the ultimate stick in the eye from David to Goliath.
    So what would any normal rational thinking business owner do? They would probably cut their losses lick their wounds and go home. But not Melvin capital. Instead, during this incredible price surge we saw during the week, Melvin capital actually doubled down on their short position. A display of arrogance so brazen, it's almost hard to comprehend.
    But it wasn't just one business that adopted this arrogant position, there were a few others. The most prominent and notable of these businesses that let their ego get out of control is the online trading platform Robin Hood.
    Robin Hood is an investing app to allow the average everyday person buy stock - even at a fraction of a share. And it’s where a lot of GameStop stock was being bought.
    When the price of GameStop AMC

    • 9 min
    Ep. 34: Media Lessons From Larry King

    Ep. 34: Media Lessons From Larry King

    Could you have appeared on The Larry King Show?

    As you may have heard media icon Larry King passed away this week at the age of 87. Over his 60 plus years in media, Larry spoke with thousands of guests on a wide range of topics, usually interviewing world leaders, and celebrities. And on occasion, the air quotes average Joe.
    Larry King was so impactful in the world of media, that during his 25-year run at CNN, if you told someone that you were appearing on Larry King, you didn't even have to mention the word show after his name. All you had to say was I'm going to be on Larry King and that gave you massive, instant credibility.
    But what was Larry King ultimately known for? Was he an expert in any one field? You could argue that his expertise was as simply as an interviewer.
    One of the criticisms of Larry King was that the questions he would pose to his guests would often-times come across as oversimplified. He wasn't really the “hard hitting journalist” like you would find on a program such as 60 minutes. But that’s not the focus here.
    Make no mistake: in a time I like to call “B. I.” (which stands for Before the Internet”) if you were able to get on Larry King's show, this gave you practically instant celebrity status.
    That’s because millions of eyeballs were almost certainly guaranteed to be on you. In the world of cable news ratings, Larry certainly was “King.”
    But the focus of Larry King’s show wasn't him, it was the guests he would have on.
    The audience tuned in to hear what the guests were going to say. And there were primarily three categories of guests that would ever appear on Larry King's show.
    These were 1: celebrities. In this case I'm using the term celebrities to encompass world leaders, government officials, and pop culture icons such as movie and tv stars, recording artists etc.
    The second category would be experts. When a breaking news story hit and Larry wanted to talk to somebody who knew vastly more about this subject than he did they would call in an expert in the field to explain it to the public in a way that everyone could understand.
    And the third category - this is where the “average joes” would gain their 15 minutes of notoriety - are eyewitnesses. The people whose lives are otherwise uneventful and rather ordinary, but just happened to be at the right place at the right time during a major world event.
    The format of the talk show has been around since the 1930s. Take Jack Benny for instance. His show was originally recorded in New York for a few years, but in 1936 he decided to move the show to Los Angeles so he could have celebrities on his show. Because at that time, that's where the celebrities were.
    Of course, this has changed over the years with most talk shows being recorded in New York or Los Angeles. Those shows are recorded where the celebrities are.
    For many decades ordinary people would not appear on such high profile shows unless there was reason. The prevailing thought was people don't tune into these shows to hear people like them. They tune into these shows to see people that they live through vicariously.
    Johnny Carson broke the mold somewhat by having normal people on his show. But David Letterman took it to a completely different level in the 1980s. I remember reading an interview with David Letterman one time and he said (and I'm paraphrasing) there is inherent entertainment value in having normal people on a show.
    Why do you think David Letterman had a recurring skit on his show called stupid human tricks?
    Current day shows such as Ellen, or most of the late-night talk shows, for instance, will still feature “ordinary” people…but this is usually to mock them, or use them as a subject in some “wacky” stunt to win a prize.
    Make no mistake, serious chat shows are still around and they're still very prominent. Especially on cable news outl

    • 6 min
    Ep. 33: Kate Hancock - Business lessons from The Pivot Queen

    Ep. 33: Kate Hancock - Business lessons from The Pivot Queen

    Kate Hancock has sold over $15 million dollars online to date - and it started with a hunch.

    Her next business - a hotel venture - began on a restaurant napkin. She now owns 2 hotels.

    And you'll never guess who her mentor was - and still is.

    Chapters:

    01:34 – Step 1: Building her empire
    03:54 – Why Kate knew what to look for
    04:41 – Kate got shut down. Now what?
    05:48 – Time to pivot.
    07:52 – Business planning on a napkin.
    08:43 - The importance of hiring Virtual Assistants.
    10:13 – Kate’s new IBH Media project.
    11:15 – What Kate likes to give back the most.
    12:12 – Who is Kate’s mentor through her incredible success?
    14:22 – If Kate had to start over, what would she do?
    16:28 – Kate’s one piece of advice to you.

    Kate Hancock's website: www.KateHancock.com

    More marketing resources from Tim:

    Leave A Review & Subscribe On iTunes:
    https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926

    Tim’s websites:
    https://www.MarketingWithTim.com
    https://www.SpeakerTim.com
    https://www.FreeGiftFromTim.com

    • 17 min
    Ep. 32: John Vuong - Making Sense of SEO

    Ep. 32: John Vuong - Making Sense of SEO

    Does SEO make your brain hurt? John Vuong runs a very successful SEO agency in Toronto, Canada.

    In this episode, John tells you three big mistakes you're probably making on your SEO, and also gives some tips on how to fix your SEO so your pages and posts will rank better on Google.

    Chapters:

    01:25 The journey from the Yellow Pages to SEO
    04:06 What you can learn about SEO from the Yellow Pages
    05:20 SEO on other search engines besides Google
    07:59 Three BIG SEO mistakes you might be making
    10:57 Keywords defined and simplified
    12:12 Defining "Localized" SEO
    14:27 SEO for images
    16:40 Can you trust the info on search results?
    18:20 SEO Strategies from John you can use NOW
    20:04 What is "Indexing"?
    22:29 Why "Multi-Channel" is important for SEO
    23:41 What is the future of SEO?
    25:42 What will VR/AR SEO look like?

    More on John Vuong:
    https://www.localseotoday.ca/

    More marketing resources from Tim:

    Leave A Review & Subscribe On iTunes:
    https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926

    Tim’s websites:
    https://www.MarketingWithTim.com
    https://www.SpeakerTim.com
    https://www.FreeGiftFromTim.com

    • 28 min
    Ep. 31: Nathan Hirsch - The Truth About Hiring Virtual Assistants and Outsourcing

    Ep. 31: Nathan Hirsch - The Truth About Hiring Virtual Assistants and Outsourcing

    Nathan Hirsch has sold over $30 million worth of stuff online. He didn't want to follow the "traditional" path to success through college, a pension, etc. Instead, he figured out the game of hiring virtual assistants around the world.

    The weird part? Virtual assistants can be hired for many tasks. From lead generation...to running your fantasy football league (true story).

    In this podcast, Nathan outlines what you should be looking for when hiring virtual assistants from around the world, and how easy it is to get started.

    Chapters:

    00:50 - Nathan Hirsch, the hustler and entrepreneur
    06:04 - What qualities should a good virtual assistant have?
    07:16 - Is it hard to find virtual assistants outside of the US who speak English fluently?
    08:26 - Outside of the Philippines, what are other good countries for hiring virtual assistants?
    10:02 - How soon should you hire more than one virtual assistant?
    11:52 - Are virtual assistants under contract?
    16:49 - What's the lowest amount you'd pay a virtual assistant?
    18:00 - How many virtual assistants do you really need?
    19:50 - What's Rule #1 when hiring a virtual assistant?


    Nathan Hirsch's website:
    https://www.OutsourceSchool.com

    More marketing resources from Tim:

    Leave A Review & Subscribe On iTunes:
    https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926

    Tim’s websites:
    https://www.MarketingWithTim.com
    https://www.SpeakerTim.com
    https://www.FreeGiftFromTim.com

    • 24 min
    Ep. 30: Erik Huberman - Marketing is new tactics, not new messaging

    Ep. 30: Erik Huberman - Marketing is new tactics, not new messaging

    Erik Huberman mocked marketing majors in college...then he became a wildly successful one himself.

    Erik has appeared in high profile publications such as Forbes, Inc., and CNN. He has also worked with such brands as Verizon, Red Bull, and others.

    In this podcast, we talk about Erik's views on marketing, why repeating the same message constantly works (even if you want to change it because you're bored), and how to use the same message across different platforms.

    Chapters:

    00:40 - How Erik got his start
    07:43 - What is "predictable" marketing?
    09:38 - How do you fight the urge to change your marketing message?
    10:06 - Deploying your message on different digital platforms
    10:54 - Why do you hire a marketing agency?
    12:05 - Balancing being creative with selling in a commercial
    14:03 - We discuss the Nike-Colin Kaepernick controversy

    Erik Huberman's website:
    https://www.ErikHuberman.com

    More marketing resources from Tim:

    Leave A Review & Subscribe On iTunes:
    https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926

    Tim’s websites:
    https://www.MarketingWithTim.com
    https://www.SpeakerTim.com
    https://www.FreeGiftFromTim.com

    #marketing #podcast #timburt

    • 15 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Gymlover1824 ,

Love this and so many tips

I just listened to the latest show with Kate and loved it. I went back to listen to the previous shows. So much knowledge and learning. I have the real tips and strategies.

Al's 27th biggest fan... ,

Fantastic podcast!

I came across Tim’s podcast today, and I’ve already devoured 2 episodes.

The content was very good- relevant, interesting and informative for my business. Oh, and his voice is easy to listen to (HUGE PLUS)

I’ve subscribed- you should too!

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