Married to the Startup

Alicia McKenzie
  • 5.0 (13)
  • ENTREPRENEURSHIP
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Married to the Startup is a modern podcast where power couple, George and Alicia McKenzie, navigate the thrilling intersection of marriage, family, and entrepreneurship. With over a 15 years of partnership, this CEO and entrepreneurial coach duo share candid insights on building businesses while fostering a strong family unit. 

  1. 4D AGO

    Is Social Media Destroying Our Kids?

    Send us a text In this episode, Alicia and George McKenzie discuss the impact of technology and social media on education, parenting, and mental health. They explore the challenges of raising children in a digital age, the implications of content creation, and the need for legislation to protect children from the negative effects of social media. The conversation also touches on the evolution of journalism and the importance of communication skills in today's society. Takeaways - Technology is affecting children's learning and retention. - Teachers are adapting to reduce reliance on technology. - Social media can create anxiety and comparison among teens. - Legislation in other countries is addressing social media use by children. - Content creation can be a double-edged sword for kids. - Parents should be cautious about their children's online presence. - The need for communication skills is more important than ever. - Social media can distort perceptions of reality. - Children's mental health is impacted by social media usage. - The evolution of journalism is changing with the rise of social media. Chapters 00:00 The Impact of Technology on Education 02:46 Social Media and Parenting Challenges 05:35 Legislation and Social Media Restrictions 08:36 The Role of Content Creation in Child Development 11:26 Navigating the YouTube Landscape 14:15 The Dangers of Seeking Validation 17:01 The Influence of Social Media on Mental Health 19:46 The Evolution of Journalism in the Digital Age 22:27 Communication Skills in the Digital Era 25:18 The Ethics of Using Children in Content Creation Discount Codes:  https://www.sakara.com/  Use code MarriedTTS for 20% off  https://wearefuturesociety.com/  Use code MarriedTTS for 20% off Support the show Follow George and Alicia! https://www.instagram.com/liftlikeamother https://www.instagram.com/marriedtothestartup https://www.linkedin.com/in/gemckenzie/ www.linkedin.com/in/liftlikeamother https://liftlikeamother.com

    39 min

  2. FEB 1

    From Coach to CEO: A Conversation with Nick Shaw of RP Strength

    Send us a text In this conversation, Nick Shaw, co-founder of Renaissance Periodization, shares his journey from being a personal trainer to building a successful fitness company. He discusses the importance of hard work, the challenges of scaling a business, and the role of competition in driving success. The conversation also touches on the future of fitness technology, particularly the integration of AI, and the trade-offs that come with entrepreneurship and personal life balance. Takeaways - Balance is earned through hard work and dedication. - Starting a business often involves identifying gaps in the market. - Scaling a business requires innovative solutions and adaptability. - The transition from personal training to online coaching can be transformative. - Creating a scalable product is key to business growth. - Building a strong company culture is essential for success. - AI has the potential to revolutionize fitness technology. - Competition can drive personal and professional growth. - Trade-offs are necessary for achieving success in business and life. - Maintaining a focus on results is crucial for customer satisfaction. Chapters 00:00 The Pursuit of Balance and Hard Work 01:20 Founding Renaissance Periodization: The Early Days 03:32 Identifying Market Gaps and Building a Business 07:19 Scaling Through Online Coaching and Ebooks 10:47 The Transition to App Development 15:31 Navigating Challenges in App Development 21:30 Building a Company Culture and Team Dynamics 25:49 The Future of RP and AI Integration 29:02 The Role of Competition in Business 32:39 Balancing Family, Fitness, and Business 35:35 The Importance of Trade-offs in Success 44:03 Rapid Fire Questions and Final Thoughts Support the show Follow George and Alicia! https://www.instagram.com/liftlikeamother https://www.instagram.com/marriedtothestartup https://www.linkedin.com/in/gemckenzie/ www.linkedin.com/in/liftlikeamother https://liftlikeamother.com

    54 min

  3. JAN 26

    First to Market and Still Lost

    Send us a text In Episode 60, Alicia and George unpack one of the most romanticized myths in entrepreneurship: being first to market guarantees success. Spoiler alert: it doesn’t. They break down why pioneers often build the category… and fast followers build the empires. From founders being emotionally attached to their “first baby” product, to massive corporations absorbing startups, to how second movers learn faster, iterate smarter, and scale quicker, this episode is a real-world masterclass in market dynamics. What we cover: Why being first to market often means creating the market (and the struggle that comes with it)The emotional trap founders fall into with their first product and why iteration feels like failureHow second movers study, copy, and outperform pioneersAmazon vs. Nucleus and the Echo Show storyGrubhub vs. DoorDash and how solving 100% of the problem beats solving 50%Market consolidation and why most industries end with only a few winnersLegacy systems, technical debt, and why early builders get trappedWhy innovation stalls when founders are too attached to V1How hype cycles, investment narratives, and valuations distort realityThe difference between educating a market vs. scaling in an existing oneWhy defensibility and moats matter more than originalityWhat founders should actually focus on if they’re first to marketKey takeaway: Being first gets you attention. Being better gets you the market. This episode is a candid, founder-to-founder conversation about ego, innovation, ethics, iteration, and the brutal truth of competition. If you’re building something new, trying to scale, or stuck protecting version one of your product, this one will hit close to home. Support the show Follow George and Alicia! https://www.instagram.com/liftlikeamother https://www.instagram.com/marriedtothestartup https://www.linkedin.com/in/gemckenzie/ www.linkedin.com/in/liftlikeamother https://liftlikeamother.com

    40 min

  4. JAN 18

    Why Most Perfect Couples and Brands Fail

    Send us a text Summary In this episode of "Married to the Startup," hosts Alicia and George McKenzie delve into the complexities of celebrity brands and their sustainability in the market. They discuss the recent divorce of a well-known couple and how it impacts their brand, highlighting the often performative nature of relationships showcased online. The conversation shifts to the dynamics of successful celebrity brands, emphasizing the importance of a solid operational team behind the celebrity's marketing prowess. They explore examples like Michael Jordan's brand and Kim Kardashian's Skims, contrasting them with failed ventures like House of Darion, which lacked market demand and operational strategy. The episode concludes with insights on the necessity of understanding customer needs and the pitfalls of emotional decision-making in business. Keywords celebrity brands, marketing strategy, relationship dynamics, business insights, Skims, House of Darion, Michael Jordan, entrepreneurship, brand sustainability, operational strategy Takeaways "The happier a couple seems online, the closer they are to divorce." "Visibility is not infrastructure." "You have to be paired up with people that are able to counterbalance you." "If you're emotionally so invested in the product that you're not willing to take any feedback or criticism, then that's a non-starter right there." "Celebrity brands are basically just a startup who they've got a little bit of a head start." Sound bites "The happier a couple seems online, the closer they are to divorce." "Visibility is not infrastructure." "Celebrity brands are basically just a startup who they've got a little bit of a head start." Chapters 00:00 The Impact of Celebrity Relationships on Brands 05:41 The Dynamics of Successful Celebrity Brands 19:42 Lessons from House of Darion 30:03 What Makes a Brand Successful? 37:55 Final Thoughts on Celebrity Brands and Business Strategy Support the show Follow George and Alicia! https://www.instagram.com/liftlikeamother https://www.instagram.com/marriedtothestartup https://www.linkedin.com/in/gemckenzie/ www.linkedin.com/in/liftlikeamother https://liftlikeamother.com

    43 min

  5. JAN 11

    Scaling Up a Marriage | is it equitable?

    Send us a text What if the problem in most marriages isn’t effort, but assumptions? In this episode, Alicia and George unpack why the idea of a “50/50 marriage” sounds good in theory but often breaks down in real life. Drawing parallels between marriage and running a company, they explore why fairness isn’t the same as effectiveness, and how division of labor, accountability, and outsourcing can actually reduce resentment at home. George challenges the popular “Fair Play” framework, arguing that life and relationships aren’t fair by design, and that focusing too much on equal task-counting can turn a partnership into a transactional scoreboard. Instead, they discuss treating the household like a startup, with clear functional ownership, aligned strengths, and honest check-ins. From invisible labor and mental load to quarterly getaways and outsourcing laundry, this conversation blends humor, real-life examples, and hard-earned lessons from both marriage and entrepreneurship. If your household is running on vibes alone, this episode offers a new way to think about partnership without killing the romance. What We Cover: Why marriage doesn’t have to be 50/50 to be healthyThe danger of unspoken assumptions and silent resentmentRunning a household like a business (without losing the romance)Functional accountability at home vs task-based fairnessWhy George doesn’t believe in “Fair Play”Outsourcing, time tradeoffs, and protecting your relationshipMonthly check-ins, quarterly getaways, and intentional connectionListen now to Episode 58 of Married to the Startup Support the show Follow George and Alicia! https://www.instagram.com/liftlikeamother https://www.instagram.com/marriedtothestartup https://www.linkedin.com/in/gemckenzie/ www.linkedin.com/in/liftlikeamother https://liftlikeamother.com

    29 min

  6. JAN 4

    Who the Hell Are We? Marriage, Money, and Building Businesses Together

    Send us a text Episode 57 is a reintroduction — and a reset. With the podcast officially transitioning to video, Alicia and George McKenzie pull back the curtain on who they are, where they’ve been, and why Married to the Startup exists in the first place. From cybersecurity exits and private equity lessons to CrossFit gyms, real estate plays, five kids, and strong opinions about money, AI, and parenting — this episode is part origin story, part marriage dynamics, and part rapid-fire chaos. They talk candidly about: Building companies while staying deeply involved as parentsThe difference between execution and ideasWhy entrepreneurship isn’t for everyoneMoney anxiety, zero-based budgeting, and subscription creepAI, kids, and the future no one feels fully prepared forWhat it really looks like to run multiple businesses under one householdWhy manifestation without execution is just vibesIf you’re navigating marriage, money, business, and big opinions under one roof — this episode sets the tone for what’s coming in 2026. Listen if you like: Founder stories, unbridled conversations about money, marriage dynamics, parenting in a tech-driven world, and slightly unhinged rapid-fire questions. Support the show Follow George and Alicia! https://www.instagram.com/liftlikeamother https://www.instagram.com/marriedtothestartup https://www.linkedin.com/in/gemckenzie/ www.linkedin.com/in/liftlikeamother https://liftlikeamother.com

    37 min

  7. 12/28/2025

    From Pandemic Darling to a $9 Stock

    Send us a text Peloton went from a $50 billion valuation to fighting for survival. George and Alicia break down how the pandemic darling made critical mistakes: mistaking temporary demand for permanent growth, overinvesting in manufacturing, and failing to adapt when gyms reopened. From PR disasters (remember that Christmas commercial?) to deadly treadmill recalls, this episode reveals what happens when you bet the farm on a wave that was never meant to last. In This Episode: How Peloton exploded from a $400K Kickstarter to a $50B companyThe fatal assumption that pandemic demand would last foreverWhy spending $400M on manufacturing and PreCore backfired spectacularlyThree PR nightmares: the Christmas ad, Mr. Big's death, and the treadmill tragedyThe shift from luxury brand to bargain subscriptions—and why it's nearly impossible to recoverWhat Nordic Track, Schwinn, and Apple Fitness mean for Peloton's future5,000+ jobs lost, $48 billion in market cap evaporatedLessons for founders: Is your growth sustainable or are you riding a wave?The Peloton Checklist for 2025: ✅ Is your growth sustainable or are you riding a wave? ✅ How deep is the moat around your business? ✅ What's your fallback plan if demand drops 50%? ✅ Are you still the right CEO for where your company is headed? Perfect for: Founders navigating rapid growth, entrepreneurs learning from other's mistakes, anyone interested in the intersection of fitness, tech, and startup culture. Mentioned in This Episode: Barry McCarthy (former Spotify & Netflix CFO, Peloton CEO)John Foley (Peloton Founder & former CEO)Precor acquisition"And Just Like That" & the Mr. Big controversyNordic Track, Schwinn, Apple Fitness, Hydrow RowerSupport the show Follow George and Alicia! https://www.instagram.com/liftlikeamother https://www.instagram.com/marriedtothestartup https://www.linkedin.com/in/gemckenzie/ www.linkedin.com/in/liftlikeamother https://liftlikeamother.com

    55 min

  8. 12/21/2025

    What do Fast Walkers and iRobot Have in Common?

    Send us a text Absolutely nothing but check out these hot takes.  What We’re Talking About Fast Walkers & Founder Energy Are you the person always five steps ahead? We unpack what walking speed says about personality, ambition, and why Alicia moves like she’s late for everything while George… does not. The iRobot Collapse Roomba went from a $1.4B category creator to bankruptcy. One great product. Zero evolution. Cheaper competitors won. Amazon almost bought them. A Chinese company will now. Lesson learned. Elon, AI & the End of Work Elon says money will disappear and AI will replace most jobs. We debate how much is genius, how much is noise, and why Tesla’s self-driving went from terrifying to genuinely impressive. The Real AI Problem People are using ChatGPT like a Magic 8-Ball. Companies spend millions on AI tools and almost nothing on learning how to use them. Expensive tech. Bad questions. Predictable outcomes. Key Takeaways • Being first doesn’t matter if you stop innovating • One hit product won’t save your business • AI is powerful, but only if you know how to use it • Stop asking dumb questions and blaming the tech • Also, maybe don’t run a Roomba with an untrained dog Support the show Follow George and Alicia! https://www.instagram.com/liftlikeamother https://www.instagram.com/marriedtothestartup https://www.linkedin.com/in/gemckenzie/ www.linkedin.com/in/liftlikeamother https://liftlikeamother.com

    49 min
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5
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13 Ratings

About

Married to the Startup is a modern podcast where power couple, George and Alicia McKenzie, navigate the thrilling intersection of marriage, family, and entrepreneurship. With over a 15 years of partnership, this CEO and entrepreneurial coach duo share candid insights on building businesses while fostering a strong family unit. 

Information

  • Creator
    Alicia McKenzie
  • Years Active
    2024 - 2026
  • Episodes
    64
  • Rating
    Explicit
  • Copyright
    © 2026 Married to the Startup
  • Show Website
    Married to the Startup