Mass Appeal

adjoe
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Mass Appeal

Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses. This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on adjoe.io/blog/.

  1. #28. The Network Effect: How to Grow a Company Organically - Rodney Williams (SoLo Funds)

    MAR 26

    #28. The Network Effect: How to Grow a Company Organically - Rodney Williams (SoLo Funds)

    Rodney Williams is the President and Co-Founder of SoLo Funds, a finance platform where community members can loan or borrow up to $625 directly from other community members. In this episode, you’ll learn the story behind SoLo Funds and how they’ve been able to reach 80% of their 2+ million users without paid advertising – a little something Rodney attributes to “the network effect.”

    37 min
  2. #27. Building a Loyalty Rewards Coalition with 200+ Brands - Wei Tak “Tuck” Nyou (Loyalty Marketing, Inc)

    MAR 12

    #27. Building a Loyalty Rewards Coalition with 200+ Brands - Wei Tak “Tuck” Nyou (Loyalty Marketing, Inc)

    Mass Appeal

    31 min
  3. #26. Gamifying Fashion: How BELLEMINT Is Changing the Game for Fashion Lovers - Amanda Lulewicz (Muus Collective)

    FEB 26

    #26. Gamifying Fashion: How BELLEMINT Is Changing the Game for Fashion Lovers - Amanda Lulewicz (Muus Collective)

    As the Head of Marketing at Muus Collective, Amanda Lulewicz leads the marketing vision, strategy, and execution of the startup’s first mobile fashion game, BELLEMINT. In this episode, you’ll hear about Amanda’s giant leap from EA to the women-owned startup, some of the challenges Muus Collective faced, and the powerful, symbiotic relationship they’ve built between their game and the retail brand, Revolve.

    34 min

  4. FEB 12

    #25. Deconstructing AI for Beginners - Bani Malhotra (Walmart)

    Mass Appeal

    1 hr
  5. #24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio)

    JAN 29

    #24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio)

    Norman Nielsen is the VP of Growth at Omio, a German-based company for booking tickets for trains, buses, flights, and ferries in Europe, the U.S., and Canada. Norman is a big proponent of leveraging AI to improve efficiencies at work and in his personal life. In this episode, you’ll learn about existing AI solutions and how to leverage them for different use cases, including growth strategies for engagement, audience segmentation, creative, and localization for new markets. Norman is also the co-host of the Leaderz of the New School Podcast.

    33 min
  6. #23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)

    JAN 15

    #23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)

    Tomás Yacachury is the Strategic Partnerships and Supply Lead for Kayzen, a mobile DSP that allows companies to run mobile programmatic marketing in-house, and he is passionate about making mobile programmatic advertising accessible to anyone. In this episode, he shares what marketers stand to learn from Kayzen’s inventory indexes, such as the cultural nuances of where to get the most bang for your buck in different countries, and Kayzen’s School of Programmatic, which provides certifications for free. Tomás also shares case studies of how one grocer earned significant incremental lift tailoring their creatives to the gameplay of app categories and why a nail polish brand is advertising on mobile games.

    39 min
  7. #22. Walking into Success: Inside the Growth of Macadam - Benjamin Daudignac (Macadam)

    JAN 1

    #22. Walking into Success: Inside the Growth of Macadam - Benjamin Daudignac (Macadam)

    Mass Appeal

    35 min
  8. #21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)

    12/11/2024

    #21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)

    What app verticals see the most resurrected users? What social networks are the best bang for your advertising buck? Where might the largest e-commerce brands spend their advertising budgets this holiday season? You might be surprised by the answers! Find out as Tommy interviews Seem Shah, the VP of Research and Insights at Sensor Tower, the largest data analytics platform providing insights on the trends shaping the global mobile app economy.

    38 min
See All (28)

    About

    Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses. This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on adjoe.io/blog/.

    Information

    • Creator
      adjoe
    • Years Active
      2023 - 2025
    • Episodes
      28
    • Rating
      Clean
    • Copyright
      © 2023 adjoe Mass Appeal
    • Show Website
      Mass Appeal

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