Massage. Business. Success.

Amy Bradley Radford
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The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.

  1. Trust, Team Culture, and Taking a Vacation: Behind the Scenes with Clinic Owner Krista Dicks

    ١ ديسمبر

    Trust, Team Culture, and Taking a Vacation: Behind the Scenes with Clinic Owner Krista Dicks

    What started as a conversation about “when your business becomes the boss” quickly turned into one of the most honest and empowering deep dives into clinic ownership I’ve had on the show. In this episode, I talk with Krista Dicks, RMT — host of The Radical Massage Therapist podcast and clinic owner with Align Massage Therapy. Krista brings 19 years of hands-on experience and 3 years of clinic ownership wisdom. She opens up about her journey into leadership, the mentorship that shaped her, and how she’s built a successful clinic while still protecting her boundaries, her energy, and her life outside the treatment room. We talk about: The moment she realized her business was running her How to stop people-pleasing your team Why boundaries make you a better clinic owner Why hiring on “good human” vs. “perfect fit” is overrated Navigating entitlement in today’s massage therapy market The importance of extreme ownership (and why it changes everything) How to build trust so your team actually runs the clinic smoothly The importance of systems — even down to the thermostat Why a successful clinic should be able to run without you  And how you can build a business model that supports your life — not the other way around If you’re a massage therapist thinking about hiring, renting rooms, growing a team, or stepping into ownership… or if you already own a clinic and want it to feel lighter, simpler, and more aligned — this conversation will feel like a breath of fresh air. Timestamps 00:00 Taking Back Control: The Business of Massage Therapy02:43 Lessons from Mentorship: The Importance of Guidance05:28 Finding Balance: Managing Expectations and Team Dynamics08:31 The Thermostat Dilemma: A Lesson in Leadership11:18 Hiring Practices: Building a Cohesive Team14:30 Navigating Challenges: The Reality of Clinic Ownership17:25 Unlocking Potential: Supporting Therapist Growth20:09 The Business Model: Success in Collaboration30:57 Empowering Clients and Staff33:19 The Importance of Mentorship34:09 Taking Ownership in Business37:52 Navigating Entitlement in the Massage Industry39:44 Defining Success in Massage Therapy41:20 Building a Successful Clinic51:15 Creating Freedom Through Business Systems MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch  https://www.amybradleyradford.com/launch Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

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  2. Holding Space for Others Without Losing Yourself

    ٧ نوفمبر

    Holding Space for Others Without Losing Yourself

    In this deeply personal and professional episode, Amy Bradley Radford opens up about her most difficult season — walking through cancer diagnoses, loss, and caregiving across her family — and how those experiences reshaped her understanding of Neutral Space, compassion, and healing. Amy shares how even healers reach a breaking point, what compassion fatigue really looks like for massage therapists, and how to return to center through grounding, allowing, and letting go. With honesty, humor, and heart, she offers a map for staying steady in the storm — whether that storm is at the massage table or in your own life. You’ll learn: What compassion fatigue looks and feels like for bodyworkers. How Neutral Space protects your energy and your clients’ healing. The seven elements of holding space without over-giving. Why allowing, not forcing, creates deeper healing outcomes. Amy’s real-life journey through loss, burnout, and rediscovering balance. (Approx. 48 min episode — reflective, heartfelt, and restorative) Timestamps: 00:00 Introduction and Welcome Back 03:20 The Hardest Season: My Family’s Journey Through Cancer and Caregiving 10:00 Finding Calm in the Chaos — Living in the Eye of the Hurricane 14:45 Understanding Compassion Fatigue in Massage Therapy 20:10 The Power of Neutral Space — Caring Without Carrying 25:30 When Giving Becomes Too Much: The Balance Between Help and Healing 31:00 Allowing vs. Forcing Outcomes: Trusting the Process 36:15 The Seven Elements of Holding Space 42:00 Burnout vs. Compassion Fatigue — What’s the Difference? 46:10 When the Healer Finally Stops: Rest, Reset, and Recovery 49:00 Returning to Center and Final Reflections MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch  https://www.amybradleyradford.com/launch Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

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  3. Lead Your Practice (Without Burning Out): A Conversation with Joanna Sapir

    ٣٠ أغسطس

    Lead Your Practice (Without Burning Out): A Conversation with Joanna Sapir

    If you’ve ever felt like you’re working harder and caring more—but your business still runs you—this episode is for you. I’m talking with business strategist Joanna Sapir about shifting from an “employee mindset” (book every hour!) to leading your practice with clarity and calm. We dig into realistic boundaries, money stories that sneak in, and why moving from selling single sessions to structured treatment programs helps your clients get better results—while protecting your energy. You’ll hear about a new way to model your business, how to think about enrollment without feeling salesy, and why long-term planning matters for wellness pros. Grab a cup, take a breath, and let’s reframe how you run your practice—so it actually supports the healer you are. Timestamps: 00:00 Introduction to the Podcast and Guest02:15 Joanna's Journey to Business Strategy08:30 The Importance of Leadership in Business15:45 Creating an Ideal Schedule22:10 Identifying Your Bullseye Client30:00 Developing Programs and Treatment Plans40:20 The Predictable Sales System50:00 Empowered Practitioner Event55:30 Conclusion and Final Thoughts OFFER(S) MENTIONED: Access to Joanna's upcoming The Empowered Practitioner Event which happens September 15-19, 2025:  https://joannasapir.com/EPEMBS  Access to Joanna's Three Powerful Systems download: https://joannasapir.com/MBS    MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch  https://www.amybradleyradford.com/launch Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

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  4. How to Build Your Massage Clientele in 90 Days

    ١٨ أغسطس

    How to Build Your Massage Clientele in 90 Days

    In this episode of Massage. Business. Success., Amy shares the personal story that inspired her proven 90-Day Referral System—a strategy she created after relaunching her massage practice and realizing her old clients weren’t returning as easily as she’d hoped. What started as a moment of panic turned into one of the most powerful business lessons of her career. Amy explains why referrals are the most authentic and effective way to build a massage practice, and she breaks down her 3-Part Referral Strategy: how to inspire clients to refer, how to reward them in a way that motivates, and how to welcome new clients so they immediately feel connected. She also explores the ripple effect of referrals, how to avoid overwhelming your schedule, and why trust and gratitude are the foundation of a thriving practice. This episode isn’t just about filling appointments—it’s about building a business rooted in connection, integrity, and sustainability. Amy’s approach shows massage therapists how to grow a steady, full schedule in 90 days without relying on expensive ads or gimmicks. Timestamps: 00:00 Introduction to Referral Systems 07:50 Building a Referral Strategy 12:53 Creating Motivation for Referrals 19:46 Incentivizing Referrals 22:56 The Pyramid Effect of Referrals 23:48 The Power of Selective Referrals 28:05 Building Trust Through Referral Systems 31:32 Strategies for Different Stages of Business 36:27 The Importance of Community Engagement 38:47 Creating Meaningful Connections in Business 43:47 The Essence of Relationship-Driven Business   OFFER(S) MENTIONED: Discovery Call for Coaching with Amy Launch  https://www.amybradleyradford.com/launch   MORE FROM AMY BRADLEY RADFORD: Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

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  5. ٢٥ يوليو

    What If You Couldn't Massage Tomorrow?

    What would you do if your hands gave out tomorrow? In this deeply personal and eye-opening episode, Amy Bradley Radford shares the hard-learned lessons from over 30 years in massage therapy—including three career-altering surgeries, full-blown burnout, and the painful wake-up call that made her rethink everything. You’ll hear: What happened when Amy walked away from massage—and why she came back How injuries forced her to rebuild her business from the ground up Why disability insurance, savings, and backup plans aren’t optional The real cost of undercharging, overworking, and not planning ahead What every massage therapist needs to know about career longevity Whether you're new to the table or decades in, this episode is your permission slip to plan ahead, protect your body, and build a business that supports your future—not just your next client. This isn’t about fear—it’s about freedom.Start creating a massage career that’s sustainable, smart, and truly yours. Massage therapist, massage business, burnout, injury recovery, massage career backup plan, massage income strategies, passive income massage therapy, Amy Bradley Radford, massage podcast, self-care for massage therapists, career longevity massage, holistic business coaching   TIMESTAMPS: 00:00 What Would You Do if You Couldn't Work Tomorrow? 03:00 When Passion Turns into a Trap 13:00 When the Body Says "No" 21:33 Take it From Me... 24:03 "Reverse Engineer" Your Business 26:28 Creating Multiple Revenue Streams 31:01 I Can't Walk Away From Massage 39:24 Dear Younger Self 43:18 You Deserve the Life You Want   OFFER(S) MENTIONED: 1:1 Coaching w/Amy LAUNCH LIMITED TIME OFFER: Special Pricing on 1:1 coaching through October 15th, 2025! $249 (reg $350) book your appointment here: Exclusive Coaching with Amy   MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn

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  6. You Don’t Need a New Technique — You Need to Listen Differently

    ١٨ يوليو

    You Don’t Need a New Technique — You Need to Listen Differently

    In this episode of the Massage Business Success Podcast, host Amy Bradley Radford delves into the art of client retention by mastering the understanding of client expectations. Discover why new techniques aren't the key to repeat business, but rather the ability to listen and interpret what clients truly want from their massage experience.  Amy shares insights on how to align your skills with client motivators like relaxation, stress reduction, and pain management, ensuring that each session meets and exceeds expectations. Tune in to learn how to transform client interactions into lasting relationships by becoming a translator of expectations in the massage world. TIMESTAMPS: 00:00 Understanding Client Expectations in Massage Therapy 02:10 The Real Listening Gap 03:53 The Unspoken Image 09:37 Relaxation vs. Relief vs. Rescue 15:06 Massage Motivators: Relaxation 17:43 Massage Motivators: Stress Reduction 20:33 Massage Motivators: Pain Management 25:29 Listening Differently = Matching the Right Motivator. 28:44 How to Listen Proactively 31:56 The Listening Challenge 35:15 Recap & Learn More   OFFER(S) MENTIONED: Massage Your Market (found inside Launch)   MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn

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  7. The Massage Business Audit: Where Are You Leaking Time, Energy, Or Money?

    ٥ يوليو

    The Massage Business Audit: Where Are You Leaking Time, Energy, Or Money?

    Are you feeling stretched too thin, running on empty, or wondering where all your hard work is actually going? In this empowering and honest episode, Amy walks you through a candid, interactive audit of your massage business—helping you identify where time, energy, and money are slipping through the cracks. Because here’s the truth: most massage therapists aren’t failing… they’re just leaking. This episode is for you if: You’re constantly behind, overwhelmed, or booking on your days off “just this once.” You feel run over by client demands but aren’t sure how to set boundaries without guilt. Your bank account isn’t reflecting the amount of work you’re putting in. You suspect your systems (or lack of them) are draining your momentum—and your joy. You’ll learn: How to spot subtle time drains that sabotage your schedule and sanity. The mindset shift every self-employed therapist must make to thrive long-term. Amy’s practical strategies for batching, automating, and setting unapologetic boundaries. How energy leaks show up in client relationships—and what to do about them. The financial blind spots that cost you more than you realize (and how to fix them without fear). Plus: Amy shares an eye-opening reframe around pricing, boundaries, and the emotional toll of “people-pleasing policies” that are holding your business back. If your business feels like it’s running you instead of the other way around, this episode will hand the reins back to you—with grace, clarity, and a touch of tough love. Grab some paper and  listen with a pen handy to get ready to reclaim your business one smart shift at a time. Because you don’t need a new business—you just need to fix the leaks and let your magic flow again.  TIME STAMPS 00:00 Introduction to the Massage Business Audit03:41 Identifying Time Leaks in Your Business06:22 Setting Healthy Boundaries08:49 Redefining Time and Money in Self-Employment11:35 The Importance of Planning13:52 Maximizing Efficiency and Batching Tasks16:18 Automating Business Processes21:13 Addressing Energy Leaks24:10 Understanding Money Leaks26:26 Realignment and Moving Forward FREE GUIDE: "Discover Your Value" FREE Q & A: "What Are Your Questions?" Form   MORE FROM AMY BRADLEY RADFORD: Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

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  8. You’re Allowed to Change: When Your Business No Longer Fits Who You’ve Become

    ١٥ يونيو

    You’re Allowed to Change: When Your Business No Longer Fits Who You’ve Become

    In this heartfelt and illuminating episode, Amy Bradley Radford speaks to every massage therapist, healer, and intuitive business owner who has ever whispered to themselves, “This doesn’t feel like me anymore.” If you’ve built your business with grit and grace, only to find that it no longer fits who you’ve become—this is your gentle permission slip to change. Amy walks you through the quiet signals of misalignment, the grief and guilt that come with evolving, and the real, practical shifts you can make to reclaim your business as a reflection of your current self—not a past version. Through vulnerable storytelling, affirming truths, and compassionate coaching, you’ll explore: How your body and energy reveal it’s time for change Why grief and guilt show up when letting go of old business models What it means to realign vs. reinvent Tiny, courageous edits that honor your growth Whether you’re craving subtle adjustments or a full business reinvention, this episode will leave you feeling validated, grounded, and inspired to trust your next chapter—even if it’s still whispering. You are not behind. You are becoming. And your business? It’s not a monument—it’s a canvas. Let’s begin. TIMESTAMPS: 1:18 min - Welcome to the podcast 2:53 min - How do you know when you have outgrown your business model? 5:47 min - Your not wrong for evolving 6:49 min - The guilt and the grief of letting go 10:00 min - What you have been avoiding 10:45 min - Being loyal to yourself 12:07 min - Full permission to shift 14:00 min - Shifting from tender and practical 15:09 min - "Edits" for your business  20:13 min - Realignment vs. Reinvention 20:45 min - Examples of realignment  23:20 min - Reinvention... that's much deeper 26:26 min - Have a back up plan 28:16 min - Clarity comes from movement 30:15 min - Hesitating in growth impact you negatively 31:58 min - The best advice I can give you 32:27 min - Let it land and settle 34:32 min - Questions and coaching/journaling moment for your business model  36:51 min - You are allowed to change   OFFER(S) MENTIONED: The 5 Journaling Questions Form   VIP Coaching Experience   MORE FROM AMY BRADLEY RADFORD: Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

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The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.

المعلومات

  • صناع العمل
    Amy Bradley Radford
  • سنوات النشاط
    ٢٠٢٤ - ٢٠٢٥
  • الحلقات
    ٢١
  • التقييم
    ملائم
  • موقع البرنامج على الويب
    Massage. Business. Success.

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