The Mast Podcast

Dalton Pence
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The Mast Podcast is where technology, innovation, and inspiration converge. Each episode features conversations with industry leaders from diverse fields, including service companies, pool builders, and manufacturers. We dive into their challenges and creative strategies for adapting and thriving in a rapidly changing world.

  1. 09/25/2025

    Maximizing Cartridge Filter Performance with Unicel’s President Christine Schaefer

    In this episode, host Dalton Pence, territory sales manager for Mast Sales Group, welcomes Christine Schaeffer, President of Unicel, a company with decades of expertise in aftermarket replacement filters. Christine shares her unique perspective as someone born into the pool industry and now carrying on her family’s legacy of innovation and quality manufacturing. Together, Dalton and Christine dive into the evolution of cartridge filters, common misconceptions around filtration, and practical ways to extend filter life. From the early innovations in synthetic media with DuPont to modern maintenance best practices, Christine highlights how understanding the whole pool ecosystem—not just the filter—leads to better performance and fewer frustrations for service techs and homeowners alike. If you’ve ever wondered why filters fail, how water chemistry impacts longevity, or what simple practices make the biggest difference, this episode is packed with insights every pool professional and homeowner can apply. Key Moments 01:36 Christine’s entrance into the pool industry and family legacy 03:20 The origins of cartridge filter innovation 06:15 Balancing durability, efficiency, and cleanability in filtration media 09:20 Why the filter isn’t always the problem—it’s often water chemistry 11:30 What to expect when installing a new cartridge element 14:00 Common issues: backward plumbing and sealing problems 17:05 Best practices for cleaning cartridges (and what not to do) 19:56 How to maximize cartridge lifespan through consistency and chemistry 23:52 Final takeaway: the power of education across the industry Follow Christine Schaeffer LinkedIn: https://www.linkedin.com/in/christine-schaeffer-4ab419158 Website: https://www.unicelfilters.com/ Follow Mast Sales: Host LinkedIn: https://mastsalesgroup.com Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/ Podcast Website: https://mastsalesgroup.com Enjoyed this episode? Don’t miss an opportunity to gain insights from the brightest minds in the pool and outdoor living industry. Subscribe and stay tuned for more expert conversations!

    26 min

  2. 09/04/2025

    The Future of Pool Equipment Innovation with Blue Square’s CEO Jeremy Owens

    In this episode of The Mast Podcast, host Dalton Pence sits down with Jeremy Owens, CEO of Blue Square Manufacturing, to explore the future of pool equipment innovation. They discuss Jeremy's unique journey from Navy pilot to industry leader and delve into how Blue Square is revolutionizing pool lighting and cleaning systems. With insights on technological advancements, the impact of tariffs, and the role of private equity in the pool industry, this conversation highlights the importance of adaptability and innovation for businesses. Jeremy emphasizes Blue Square's commitment to partnership and problem-solving, aiming to ease the installation and servicing processes for pool professionals. Tune in for valuable insights that could reshape your approach to the evolving pool equipment landscape.

    23 min

  3. 08/07/2025

    Family Business to Industry Leader: Shasta Pools’ Journey with Skip Ast III

    In this episode of Mast Sales, host Dan Bakotic sits down with Skip Ast III from Shasta Pools—an iconic, family-run business shaping Arizona’s pool industry since 1966. Skip walks us through Shasta’s rich history, sharing how his grandfather and great-uncle combined their complementary skills in sales and construction to lay the foundation for one of the country’s most elite pool builders. But it’s not all about history—this conversation dives deep into the challenges and opportunities that come with scaling a family business in the modern age. Skip unpacks how Shasta Pools balances its close-knit, family atmosphere with the realities of high-volume operations, emphasizing the importance of hiring for character over technical expertise, documenting processes, and embracing innovation—even when it means rethinking systems that have worked for decades. From candid lessons learned during the pandemic to the tools and strategies they've used to adapt and thrive, Skip offers invaluable insights for business owners looking to grow without losing their core values. If you’re curious about maximizing efficiency, vetting potential clients, or navigating the journey from small family shop to industry leader, you won’t want to miss this episode! Key Moments 04:13 "2024 Pool Industry Downturn" 08:23 Pandemic's Impact: Rethinking Processes 10:11 Pandemic's Lessons in Accountability 13:03 "Shifting Consumer Trends and Challenges" 16:38 "Affordable, Inclusive Pool Company" 20:12 Business Expansion Tips & Efficiency 24:41 "Team Alignment and Efficiency" 27:15 "Life's Nonlinear Journey" Follow Skip Ast III LinkedIn: https://www.linkedin.com/in/skip-ast-iii-38860144/ Follow Mast Sales: Host LinkedIn: https://mastsalesgroup.com Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/ Podcast Website: https://mastsalesgroup.com Enjoyed this episode? Don’t miss an opportunity to gain insights from the brightest minds in the pool and outdoor living industry. Subscribe and stay tuned for more expert conversations!

    28 min

  4. 07/24/2025

    Entertaining Outside: Everything Pool Dealers Should Know About Grills

    Dive into this sizzling episode of The Mast Podcast, where I, Dalton Pence, explore the world of outdoor grilling with Chuck Nitschke, the national director of sales at The Outdoor Plus. In "Entertaining Outside: Everything Pool Dealers Should Know About Grills," Chuck shares his expertise on incorporating grills into backyard designs, highlighting the rising trend of outdoor kitchens and the importance of quality materials like 304 stainless steel. We discuss the versatility of grills, including the growing popularity of griddles and Argentinean grills, and how they enhance outdoor entertaining. Whether you're a seasoned pool dealer or a homeowner looking to elevate your backyard, this episode offers valuable insights into making grilling a central part of your outdoor oasis. Tune in to learn how to turn your backyard into a culinary paradise.

    24 min

  5. 07/10/2025

    Transforming Backyard Spaces: Custom Fire and Water Solutions with Chuck Nitschke

    In this episode of Mast Sales, Dalton and Chuck dive into the world of fire and water features, exploring how these elements can transform ordinary backyards into unforgettable outdoor living spaces. Chuck shares his journey from e-commerce to becoming a leading expert in outdoor fire features, offering valuable advice for pool builders, landscapers, and dealers looking to expand their offerings and boost revenue. Together, Dalton and Chuck uncover the most common challenges, essential considerations, and the endless possibilities of customization on the job site. Whether you’re a seasoned professional or just starting to explore backyard enhancements, this episode is packed with practical tips, troubleshooting strategies, and a look into the latest trends that are shaping the industry. Tune in and get inspired to take your outdoor projects to the next level! Key Moments 06:22 Evolving Trends in Outdoor Design 09:44 Choosing Fire Pit Flame Style 12:30 Natural Gas vs. Propane Comparison 14:36 Coordinating Pool Equipment Installation 20:31 Dream Pools: Unlimited Creative Freedom 22:09 Boost Sales with Fire Features 24:25 "Backyard Trends: Grills & Features" Follow Chuck Nitschke LinkedIn:https://www.linkedin.com/in/chuck-nitschke-5aa40957 Follow Mast Sales: Host LinkedIn: https://mastsalesgroup.com Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/ Podcast Website: https://mastsalesgroup.com Enjoyed this episode? Don’t miss an opportunity to gain insights from the brightest minds in the pool and outdoor living industry. Subscribe and stay tuned for more expert conversations!

    25 min

  6. 05/29/2025

    Behind the Scenes of Custom Pools: Budgeting, Trends, and Client Advice

    In this week’s episode, host Dalton Pence sits down with Creig Prince, co-owner of 360 Custom Pools and R and R Pool Service, for an inside look at what it takes to thrive in the ever-evolving pool industry. Creig shares his unconventional journey from the fitness world to becoming a staple in the East Texas pool business, touches on industry trends from freeform to contemporary straight-line pool designs and explains why saltwater systems are losing ground in certain markets. Dalton and Creig discuss the crucial importance of transparency around budgeting for major home projects, the shift toward creating luxurious outdoor experiences, and design decisions like coping, hardscaping, tanning ledges, and even the rising popularity of turf in poolscapes. Creig also gives practical advice on the service side, highlighting common mistakes maintenance teams make and why attention to detail matters. Whether you’re a builder, service provider, or homeowner dreaming of your backyard oasis, you’ll find actionable insights and real-world tips in this candid conversation. Key Moments 00:00 Staying Power in the Pool Industry 03:43 Swimming Pool Design Trends Shift 09:07 3D Software Challenges in Construction 11:43 Budget: The Ultimate Hurdle 16:50 Tanning Ledges: To Keep or Not? 19:36 Avoid Pool Maintenance Autopilot 22:19 Homeowner Budgeting Insight Follow Creig Prince Website: https://360custompools.com/ LinkedIn: https://www.linkedin.com/in/creig-prince-9a167822 Follow Mast Sales: Host LinkedIn: https://mastsalesgroup.com Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/ Podcast Website: https://mastsalesgroup.com Enjoyed this episode? Don’t miss an opportunity to gain insights from the brightest minds in the pool and outdoor living industry. Subscribe and stay tuned for more expert conversations!

    23 min

  7. 05/15/2025

    Balancing Tradition, Technology, and Family in the Pool Business with Jay Tucker

    In this episode of The Mast Podcast, I sit down with Jay Tucker, owner of Swim World Pools in Tennessee, to explore the dynamic balance between tradition, technology, and family in the pool business. Jay shares the fascinating history of his family-run business, which started in 1968, and how it has evolved over the decades. We discuss the significant technological advancements in the industry, from automation to design tools, and how these innovations have transformed customer experiences. Jay also emphasizes the importance of education over sales, ensuring customers make informed decisions about their pool investments. Additionally, we touch on the challenges of competing with big-box retailers and how Swim World Pools has adapted by offering an online store and innovative customer service solutions. Join us for an insightful conversation on maintaining legacy while embracing change in the pool industry.

    25 min

  8. 04/24/2025

    From Cleaning Pools to Award-Winning Builds: John Versfelt’s Story with SouthernWind Pools

    In this episode, host Dalton Pence sits down with John Versfelt, owner of SouthernWind Pools in Texas—a standout leader in the pool design and construction industry since 1983. Dalton and John dive into SouthernWind’s journey from humble beginnings cleaning apartment complex pools, to becoming a top 50 pool builder known for its attention to detail, transparency, and award-winning backyard transformations. John shares why building authentic relationships with clients, setting clear expectations, and embracing both innovation and tradition have been crucial for the company’s longevity. The conversation highlights practical advice on differentiating your business, the power of team culture, and how ongoing learning and adaptability are key in navigating an ever-evolving industry. Whether you’re a pool professional or an entrepreneur looking for inspiration, this episode is packed with insights and actionable advice from a proven industry leader. Tune in to learn how exceeding expectations—without exceeding budgets—remains at the heart of SouthernWind’s philosophy, and why placing people first is a timeless business strategy. Key Moments 00:00 "Taking the Leap" 03:13 "John's Award-Winning Insights" 09:00 Texas Pool Market Dynamics 12:36 "10 Reasons for Southern Wind Pools" 14:00 Educated Customers Are Ideal Clients 20:15 Prioritize Team Over Numbers 21:53 Key Takeaway: Apply Expert Advice Follow John Versfelt Website: https://www.southernwindpools.com/ LinkedIn: https://www.linkedin.com/in/john-versfelt-494369a Follow Mast Sales: Host LinkedIn: https://mastsalesgroup.com Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/ Podcast Website: https://mastsalesgroup.com Enjoyed this episode? Don’t miss an opportunity to gain insights from the brightest minds in the pool and outdoor living industry. Subscribe and stay tuned for more expert conversations!

    25 min
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About

The Mast Podcast is where technology, innovation, and inspiration converge. Each episode features conversations with industry leaders from diverse fields, including service companies, pool builders, and manufacturers. We dive into their challenges and creative strategies for adapting and thriving in a rapidly changing world.

Information

  • Creator
    Dalton Pence
  • Years Active
    2024 - 2025
  • Episodes
    16
  • Rating
    Clean