Master class on how NOT to run a Weibio ad campaign - Attempt to solve Didi passengers’ top problem

Vincent Pueraro and Ivan Wang deconstruct a chaotic Weibo ad post. When passengers finish a Didi ride, they are often prompted with the in-app question, “did the car stink?” This Chinese company, FullofHope, is promoting a car deodorizer to solve that problem. But their ad post is a master class in what not to do. This episode is short and has a lot of laughs.

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