Master The Inbox

Monica Badiu
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Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-b******t BUT data driven approach. You will learn about hands-on strategies and insider secrets to authentically engage your audience, craft powerful marketing emails, and turn your subscribers into loyal customers with a customer-centric approach. 

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    How to craft compelling Meta ads for Black Friday with strategist Crystal Johnson

    Black Friday is a huge opportunity for course creators to boost revenue. But   running successful campaigns isn’t as easy as just hitting ‘publish.’ Today we’re talking about your Black Friday ads strategy, so whether you’re just starting or looking to level up, this episode is packed with insights you won’t want to miss. Summary In this episode, Monica Badiu and Crystal Johnson discuss effective strategies for running Black Friday ads, emphasizing the importance of planning ahead, retargeting, and understanding audience behavior. They cover common mistakes, budgeting, the significance of choosing the right platforms, and the differences between direct and indirect messaging in ads. The conversation also highlights the challenges of managing ad campaigns during the busy holiday season and offers insights into optimizing ad performance and content creation. Takeaways Black Friday is a prime opportunity for course creators to boost revenue.Planning for Black Friday ads should start well in advance.Building an audience and email list is crucial before the sale.Retargeting is key during Black Friday; focus on warm leads.Video ads are effective for building trust and engagement.Teaser ads should be used as Black Friday approaches.Extending the sale beyond just Black Friday can be beneficial.Boosting posts is not as effective as running ads through the ads manager.Testing different ad variations can lead to better results.Understanding your audience's behavior is essential for successful campaigns.Meet my guest, Crystal Johnson Crystal is a toddler boy mom, a FB/IG (Meta) Ads Strategist, and a certified Life and Success Coach. She is passionate about helping other entrepreneurs, especially female coaches and course creators, find the right ad strategy for their business and scale using the  power of FB and IG ads. Connect with Crystal Website Instagram LinkedInAre You Ready for Ads in Your Business? Find out here  — Hey, this season of Master the Inbox is all about helping you get rea Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/ Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blog Get your freebies: https://www.monicabadiu.com/freebie Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact Learn more about running successful em...

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    Segment Your Way to Black Friday Profits: The Top 3 Subscriber Groups to Target

    Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In today’s episode, I’ll show you how to segment your email list and focus on the top 3 groups that will drive the most conversions. Summary In this episode of 'Master the Inbox,' host Monica Badiu reveals a powerful yet underutilized strategy for maximizing Black Friday sales: email segmentation. Monica breaks down three key audience segments—VIP customers, recent purchasers, and high-intent subscribers—explaining how to tailor your Black Friday offers to each group to drive higher conversions. With practical tips and examples, this episode is a must-listen for course creators looking to boost their email marketing ROI during the holiday season. Don’t miss out on these expert insights to transform your email list into a revenue-generating machine. Chapters 00:00 Introduction to Black Friday Strategies 00:34 Welcome to Master the Inbox 01:33 Understanding Email Segmentation 03:24 Segment 1: Targeting VIP Customers 04:39 Segment 2: Engaging Recent Purchasers 06:25 Segment 3: Converting High Intent Subscribers 09:58 Final Tips for Black Friday Success 10:52 Conclusion and Additional Resources — Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday. You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation. Follow for the full season here. Ready to Plan Your Black Friday Campaign? If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here. Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/ Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blog Get your freebies: https://www.monicabadiu.com/freebie Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact Learn more about running successful em...

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    Black Friday Emails Done Right: Insider Tips from Copywriter Nikki Trailor

    Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a bit off-putting. The experts, however, approach it differently. Today, I’ve brought in a fellow copywriter to share some tips on how to write Black Friday emails that not only drive sales but also feel authentic and engaging In this week’s episode of Master the Inbox, I sat down with launch copywriter Nikki Trailor to dive into how to craft Black Friday emails that feel authentic and still drive serious sales. We covered a lot of ground, but here are the top takeaways: 1.Simplify your offer to reduce overwhelm. 2.Don’t wait for Black Friday to start building trust with your audience. 3.Segmentation can help you avoid the “email overload” problem while still maximizing your reach. Meet my guest, Nikki Trailor Nikki Trailor is a Launch Copywriter + Strategist who helps online business owners make more money from their courses and coaching programs, in a way that feels good to them and their audience. She's helped coaches sell out brand new offers, and even doubled one client's revenue goals - all using her signature lauch framework. Connect with Nikki: www.instagram.com/nikki_trailorwww.linkedinin.com/in/nikki-trailorwww.nikkitrailor.comGet the freebie:  Do this after every promo or sales campaign to see better results every time. — Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday. You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation. Follow for the full season here  Ready to Plan Your Black Friday Campaign? If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here. Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/ Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blog Get your freebies: https://www.monicabadiu.com/freebie Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact Learn more about running successful em...

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    Black Friday Email Checklist: Social Proof, Objection Handling, Urgency

    It's tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t just looking for the cheapest price. They’re looking for something they can trust, something that solves their problem.  So in this episode, we’re going to break down the top 3 elements you need in your Black Friday emails to make that happen.  Chapters 00:00 Introduction to Black Friday Email Strategies 01:51 The Importance of Social Proof 04:13 Handling Objections Effectively 06:52 Creating Scarcity and Urgency 10:16 Recap and Additional Resources Main Takeaways Social Proof and Testimonials: Using testimonials and social proof in Black Friday emails can make your offer stand out. It’s especially helpful if your discount isn’t the largest, as testimonials demonstrate the course’s real value and impact. Objection Handling: Address common concerns like course effectiveness, the money-back guarantee, or fear of “hoarding” another course. Including FAQs and clear policies in emails and on the sales page can make the buying decision easier. Urgency and Scarcity: Implement urgency with limited-time offers and specific call-to-action deadlines. Use early Black Friday deals or bonuses as additional motivators. Timing and Frequency: Starting the campaign early allows you to tell a story and handle objections over several emails rather than bombarding your audience on Black Friday. Clear Messaging: Be transparent about the deal’s terms, timing, and any guarantees. This helps build trust and keeps the customer informed, making the decision process smooth and hassle-free. — Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday. You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation. Follow for the full season here. Ready to Plan Your Black Friday Campaign? If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/ Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blog Get your freebies: https://www.monicabadiu.com/freebie Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact Learn more about running successful em...

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    The Ultimate Guide to Re-Engaging Email Lists Before Black Friday interview with Martina Viljevac

    There’s one aspect of preparing a successful Black Friday campaign that most people ignore. And that has everything to do with your email list. It’s a tactic that protects your deliverability, boosts the chances of your open rates staying consistent or even going up and reduces the likelihood of getting marked as spam or seeing high unsubscribe rates. If you don’t do this, then even the best sales copy is going to flop. Takeaways Re-engagement campaigns are essential for maintaining email list health.A healthy email list improves deliverability and open rates.Regularly segment your audience into engaged and unengaged categories.Craft transparent and compelling re-engagement emails.Nurture sequences are crucial after re-engagement to build relationships.Use metrics like open rates and click rates to measure re-engagement success.Aim for a 15% re-engagement rate as a benchmark.Automate re-engagement processes to save time and effort.Regularly clean your email list to avoid sending to unengaged users.Timing your re-engagement efforts is key to maximizing impact. Meet my guest, Martina Viljevac Martina is a tech enthusiast and web developer with an eye for detail. She works in project management, focusing on funnel building and automation for online course creators. Her specialty is creating detailed plans and ensuring everything runs smoothly according to those plans. — Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday. You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation. Follow for the full season here  Ready to Plan Your Black Friday Campaign? If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here. Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/ Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blog Get your freebies: https://www.monicabadiu.com/freebie Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact Learn more about running successful em...

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    Course Creators Don't Make These 3 Mistakes With Your Black Friday Offers

    Black Friday is the biggest sales event of the year, but are your offers setting you up for success or failure? In this episode, I’m breaking down the top mistakes course creators make with their Black Friday offers —and how to avoid them. — Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday. You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation. Follow for the full season here https://www.monicabadiu.com/master-the-inbox-podcast/ Ready to Plan Your Black Friday Campaign? If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here. Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/ Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blog Get your freebies: https://www.monicabadiu.com/freebie Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact Learn more about running successful em...

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    Keeping Your Black Friday Emails Out of the Spam Folder, Interview with Deliverability Expert Matt Brown

    Black Friday is all about the sales pitch. So you’ll be sending sales emails - quite a few of them, over a short period of time. So what does that mean for your deliverability and spam complaint rate? Is there something you can do to avoid triggering the spam filters and making sure your Black Friday promo emails are visible in your audience’s inbox? In this episode, Monica Badiu and guest Matt Brown discuss how to avoid triggering spam filters with Black Friday emails. They emphasize the importance of working on deliverability in advance and maintaining high engagement and a clean list. Matt explains that Google and Yahoo have specific guidelines for spam complaint rates and recommend using Google Postmaster Tools to monitor reputation. They also address the use of emojis and discount words in subject lines, the impact of frequency on deliverability, and the pitfalls of buying email lists. Overall, they encourage running a Black Friday campaign and offer advice for success. Takeaways Start working on deliverability in advance to avoid triggering spam filters with Black Friday emails.Maintain high engagement and a clean list to improve deliverability.Use Google Postmaster Tools to monitor reputation and spam complaint rates.Emojis and discount words in subject lines can be used if you have a high sender reputation.Buying email lists is not recommended and can harm deliverability.Running a Black Friday campaign can be highly profitable, and deliverability issues can be fixed afterward. Meet my guest, Matt Brown Matt is a copywriter, full-stack marketer, and email deliverability expert. Over the past 5 years, he's managed lists from 1,000 to 200,000+ active subscribers in a variety of markets – including SaaS, Ecommerce, Online Education, Coaching, and more.   Now, he partners with entrepreneurs and business owners to fix deep-seated deliverability issues, boost email performance, and grow revenue.   He's the author of the Deliverability Now newsletter, where he sends out weekly tips and strategies designed to help you win big with email. Matt lives in Portland, OR with his wife Lisa and cat Clementine. Connect with Matt:https://deliverabilitynow.com/ https://www.linkedin.com/in/himattbrown/ S Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/ Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blog Get your freebies: https://www.monicabadiu.com/freebie Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact Learn more about running successful em...

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    How to Improve Email Deliverability Before Black Friday: Insights from Andrew Kordek

    Black Friday is coming soon and there’s a big big issue most course creators have. And that’s deliverability. If your email list is disengaged, then you don’t need better copy, you need to make sure your emails are actually ending up in your subscribers’ inbox.  Here’s a glimpse of what you can expect from this episode In this episode, Monica Badiu and Andrew Kordek discuss the importance of deliverability for course creators, coaches, and consultants ahead of Black Friday. They define deliverability as the ability for emails to reach the subscriber's inbox, and highlight the need to monitor and improve deliverability throughout the year. They emphasize the importance of click-through rates as a key metric for engagement, especially during the highly competitive Black Friday period. They also discuss the need for proactive list hygiene and segmentation to ensure deliverability. Andrew advises marketers to be patient and proactive in addressing deliverability issues. Takeaways Deliverability is the ability for emails to reach the subscriber's inbox, and it is crucial for course creators, coaches, and consultants ahead of Black Friday.Monitoring and improving deliverability should be an ongoing process throughout the year, not just during the holiday season.Click-through rates are a key metric for engagement, especially during the highly competitive Black Friday period.Proactive list hygiene and segmentation are essential for maintaining deliverability.Addressing deliverability issues requires patience and a proactive approach. Meet my guest, Andrew Kordek Andrew Kordek is a fractional evangelist at iPost, an Email Service Provider built for the modern marketer. Before iPost, Andrew was the Co-Founder and Chief Strategist of Trendline Interactive, one of the world’s largest independent email agencies. He has held client-side positions at Groupon, Sears, and Quest Software, where he was responsible for their entire email programs. With over 24 years in the email industry, he is a recognized innovator, thought leader, and advocate for responsible email marketing.  He has been rated #5 as one of the most influential email marketers. Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/  Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/ Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blog Get your freebies: https://www.monicabadiu.com/freebie Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact Learn more about running successful em...

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Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-b******t BUT data driven approach. You will learn about hands-on strategies and insider secrets to authentically engage your audience, craft powerful marketing emails, and turn your subscribers into loyal customers with a customer-centric approach. 

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    Monica Badiu
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    © 2024 Master The Inbox
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