Master The Media

Amy Gorin

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

  1. 1D AGO

    How to Start a Podcast (Even If You Have No Idea What You’re Doing) with Kevin Palmieri | EP 39

    Ever feel like you want to start a podcast… but your brain keeps coming up with 100 reasons not to? You are not alone. In this episode, Amy sits down with her podcast producer, Kevin Palmieri, and talks through all the real stuff that holds people back and how to move past it. They get into why you don’t need fancy equipment, how podcasting actually makes you money (hint: not the way you think), and why just getting started matters more than being perfect. Kevin also shares how to stand out, be memorable, and turn podcasting into real opportunities. If you’ve been overthinking this as Amy did for a year, this is your sign to just go for it. Kevin Palmieri is a podcast coach, producer, and co-founder of Next Level University, where he helps people grow their shows and turn them into real opportunities. After reaching a low point in his mental health while working a high-paying but unfulfilling job, he made a major shift into podcasting and personal growth. Since then, he’s recorded hundreds of episodes, worked with clients around the world, and built a business focused on consistency, mindset, and taking action. He’s known for keeping things real and helping people start before they feel ready. Connect with Kevin LinkedIn: https://www.linkedin.com/in/kevin-palmieri/ Email: kevin@nextleveluniverse.com Tune in to Podcast Growth University: https://tinyurl.com/3c82j5cj Learn how to land your first(or next!) brand partnership in the next 30 days: https://masterthemedia.co/bps-masterclass/ Episode highlights: (0:00) Intro (1:28) Meet Kevin + how we started working together (2:16) His story and why podcasting changed everything (4:59) What really holds people back (7:04) Why starting is easier than you think (16:37) Using guest spots to build relationships (24:09) How to stand out and be remembered (28:25) Do you really need video? (32:43) Time commitment (41:25) Real ways to make income from a podcast (43:41) What “good” download numbers actually look like (46:51) Your first step to getting started (49:06) How to reach out to Kevin (50:04) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    51 min
  2. MAR 31

    Brand Partnerships Are Like Dating: 5 Rules That Get You Paid | EP 38

    What if getting brand partnerships worked a lot like dating? In this episode, Amy Gorin shares five simple ways creators can build better brand relationships by thinking more like a real person and less like a sales pitch. She explains why outreach is a numbers game, why small talk matters, and why you should not rush into pricing before you are ready. Amy also talks about staying focused instead of chasing too many competing brands at once, and how to pitch ideas that match a brand’s real goals. It is a fun, honest look at brand deals that gives practical advice you can actually use, whether you are just starting out or ready to grow your business. Land your first (or next) brand partnership—with just 3 hours of course materials: https://masterthemedia.co/brand-partnership-school/ Episode highlights: (0:00) Intro (1:39) #1 Numbers game and outreach (3:37) #2 Treat brands like people (5:18) #3 Take it one step at a time (6:36) #4 Avoid competing brand overlap (7:23) #5 Tailor pitches to brand goals (9:23) Brand Partnership School details (10:39) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    11 min
  3. MAR 24

    How Health Experts Can Land Paid Brand Deals | EP 37

    What if getting paid for brand partnerships could feel more personal, clearer, and a lot less scary? In this episode, Amy shares the heart behind Brand Partnership School and why she created it to help more experts step into paid brand work with confidence. Amy explains how the course gives dietitians and other professionals a simple path to learn pitching, pricing, and building real relationships with brands. She reminds listeners that their education, experience, and voice matter, and that brands are not just hiring a service, they are hiring a trusted expert. Amy also brings a fun, real-life view to the process and shows that true connection can lead to great opportunities. Land your first (or next) brand partnership—with just 3 hours of course materials: https://masterthemedia.co/brand-partnership-school/ Episode highlights: (0:00) Intro (1:34) Why Amy created Brand Partnership School (3:26) A more affordable way to get started (4:15) What the course includes and who it is for (6:23) Amy’s five-step pitch process (7:29) Live support, bonuses, and enrollment timing (8:29) Why brand deals are like dating (11:13) Amy’s final invitation to join (12:03) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    13 min
  4. MAR 17

    3 Steps to Land Your First Dream Brand Partnership | EP 36

    Want to know why some health professionals land paid brand deals while others never hear back? In this episode, Amy Gorin breaks down the three clear steps that can help dietitians and other healthcare professionals land their first or next paid brand partnership. She explains why waiting for brands to find you is not the best plan, how to connect with the right decision-maker, and why your expertise is worth far more than a basic influencer rate. Amy also shares how to pitch in a way that solves a real problem for the brand, which makes your email much more likely to get opened and answered. This episode is a practical guide for health experts who want to turn their knowledge, credibility, and voice into real income and stronger brand relationships. Master the Media FREE Masterclass: https://masterthemedia.co/bps-masterclass/ Episode highlights: (2:04-3:56) The 3-step framework: connect, price, pitch (2:29-3:43) How to find and reach the right brand contact (4:03-5:04) Why healthcare experts should charge more than influencers (5:10-6:12) How to pitch with a smart, helpful angle (6:17-6:48) Free masterclass invitation and next steps Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    8 min
  5. MAR 10

    From Burnout to Brand Partnerships with Dr. Simran Malhotra | EP 35

    What would you do if doctors told you there was nothing you could do about your health risk? In this episode of Master the Media, Amy sits down with Dr. Simran Malhotra as she shares her powerful story. She talks about learning she had the BRCA1 gene, which greatly raises the risk of cancer, and how that moment changed her life. While caring for very sick patients, she began searching for ways to protect her own health. That search led her to lifestyle medicine, mindset work, and eventually media opportunities. Dr. Simran explains how sharing her story online opened doors to brand partnerships, media features, and a new kind of career. Most importantly, it helped her earn income, reach millions with trusted health advice, and spend more time with her family. Dr. Simran Malhotra is a triple board-certified physician in internal medicine, hospice and palliative care, and lifestyle medicine, as well as a certified health and wellness coach. She trained at Johns Hopkins and spent many years caring for seriously ill patients, which shaped her passion for prevention and whole-person health. After learning at age 26 that she carries the BRCA1 genetic mutation, which greatly increases the risk of breast and ovarian cancer, she became deeply interested in lifestyle medicine and the role everyday habits play in long-term health. Today, Dr. Malhotra shares evidence-based guidance on nutrition, mindset, and healthy living, helping people lower disease risk and improve their quality of life. Connect with Dr. Simran Website: https://www.coachsimranmd.com/ IG: https://www.instagram.com/drsimran.malhotra/ Learn how to land your first(or next!) brand partnership in the next 30 days: https://masterthemedia.co/bps-masterclass/ Episode highlights: (0:00) Intro (2:49) Dr. Simran’s background and medical career (4:10) Learning about her BRCA1 gene mutation (9:36) Preventive surgeries during the pandemic (14:18) Her first paid brand partnership (26:07) Learning to charge what her work is worth (29:57) Landing a $3,500 writing partnership (38:02) Reaching millions through media (43:55) How this work changed her family life (50:52) Why media matters for healthcare professionals today (1:01:20) Where to find Dr. Simran and her resources (1:02:20) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    1h 3m
  6. MAR 3

    How to Turn Self-Doubt into Confident Public Speaking with Dr. Kevin Mays | EP 34

    What if the fear you feel before speaking is actually the fuel that could make you unforgettable? In this episode, Amy Gorin sits down with executive coach Dr. Kevin Mays to talk about the real reason so many experts hold back. From Kevin’s college speech meltdown to leading boardrooms and keynotes for thousands, he shares how giving himself permission to “be the fool” changed everything. Together, they unpack imposter syndrome, perfectionism, and the pressure to appear polished. You’ll learn why your origin story matters more than your credentials, how presence beats perfection, and simple ways to calm your nerves before stepping on stage. If you’ve been waiting to feel ready, this is your sign to start now. Dr. Kevin Mays is an executive coach, leadership consultant, author, and keynote speaker who helps high-performing leaders overcome self-doubt and lead with clarity and confidence. He has worked with hundreds of executives and teams across industries, supporting them in building stronger cultures, improving collaboration, and driving meaningful organizational growth. With a focus on self-awareness and presence, Dr. Mays teaches leaders how to break free from limiting thought patterns and communicate with greater impact. Known for his engaging and practical speaking style, he delivers keynotes and leadership programs that empower professionals to show up authentically and create workplaces where both people and performance thrive. Connect with Dr. Mays: Website: https://maysleadership.com/ Learn how to land your first(or next!) brand partnership in the next 30 days: https://masterthemedia.co/bps-masterclass/ Episode highlights: (0:00) Intro (1:19) Meet Dr. Kevin Mays, and today’s focus on confident presenting (2:45) Imposter syndrome and the fear of being judged (6:24) Why high achievers struggle with self-doubt (9:09) Facing fear in front of powerful decision-makers (13:12) Practical first steps to start speaking publicly (16:26) The power of your origin story (20:36) Owning your personality instead of toning it down (23:13) Simple pre-stage mindset and breathing tips (26:53) Connecting with real people, not a “crowd” (31:41) Preparing for a TED-style talk without overthinking (37:54) One clear action: step into discomfort (39:57) Go for no and stop fearing rejection (41:38) Where to find Dr. Kevin Mays (42:32) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    43 min
  7. FEB 24

    From Ignored Emails to National TV With Dawn Jackson Blatner | EP 33

    Have you ever felt like you’re doing everything “right” in your career, but it still doesn’t feel good? Or like you’re one brave email away from something bigger, but you just can’t hit send? In this heart-filled conversation, Amy sits down with Dawn Jackson Blatner to talk about what it really takes to build a media career you love. Dawn shares the story of emailing a PR rep every single week for two and a half years before getting her first TV shot and how that one moment changed everything. But this episode isn’t just about hustle. It’s about joy. It’s about leading with your strengths. And it’s about building brand partnerships in a way that feels true to you. Amy asks the questions so many of you are thinking about confidence, rejection, and how to actually land those opportunities without losing yourself along the way. Dawn Jackson Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics known for her practical, plant-forward approach to healthy eating. She is the author of The Flexitarian Diet, a best-selling book that promotes eating mostly plant-based foods while allowing flexibility with meat, as well as The Superfood Swap. Dawn has appeared regularly on national television and in major media outlets, and she won ABC’s primetime reality series My Diet Is Better Than Yours. She previously served as the head dietitian for the Chicago Cubs for nearly a decade and has partnered with numerous national brands. Dawn is widely recognized for making nutrition simple, realistic, and approachable. Connect with Dawn: Website: https://www.dawnjacksonblatner.com/ Learn how to land your first(or next!) brand partnership in the next 30 days: https://masterthemedia.co/bps-masterclass/ Episode highlights: (0:00) Intro (1:21) Meet Dawn Jackson Blatner (5:10) Her media journey and her first TV break (12:26) Hitting success but losing joy (16:30) The “joy journal” experiment (21:43) How brand partnerships really begin (34:00) Why it’s not “heck yes or no” (36:32) Lead with your strengths, not your weaknesses (42:53) How fun and authenticity attract opportunities (47:06) Where to find Dawn (47:55) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    49 min
  8. FEB 17

    5 Things You Should Never Say To Protect Your Privacy & Grow Your Brand | EP 32

    Are you keeping the wrong secrets? In this episode, Amy Gorin shares five things people always say you should never talk about and offers her honest take on each. From income and brand partnerships to personal stories, age, safety on social media, and even politics, Amy keeps it real. She talks about how sharing the right details can build trust, help you land paid partnerships, and make you more relatable. At the same time, she explains where to draw the line to protect your privacy and your family. It’s practical, personal, and a little bold, just how Amy likes it. Grab Amy’s free guide: https://masterthemedia.co/start Episode highlights: (0:00) Intro (1:35) #1 Should you share your income? (6:45) #2 Why personal stories matter (9:32) #3 Talking about your age (11:48) #4 Don’t post your live location (13:22) #5 Keeping political views private (16:09) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    17 min
4.4
out of 5
7 Ratings

About

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

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