Master The Media

Amy Gorin
  • 4.4 (7)
  • CAREERS

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

  1. 6D AGO

    Healthcare Brand Deals: Legal Mistakes That Could Cost You with Dan Ilkay | EP 45

    Could one brand deal put your license, income, or future partnerships at risk? In this episode of Master the Media, Amy Gorin talks with attorney Dan Ilkay about how healthcare professionals can protect themselves before signing brand contracts. Dan explains why every contract deserves a careful read, especially clauses about exclusivity, name and likeness, content approval, payment terms, and automatic renewals. He also shares why FTC disclosures, FDA-related claims, and licensure rules matter even more when your credentials are part of your brand. You’ll learn how to push back with confidence, when to bring in an attorney, and why forming an LLC can help protect your personal assets. Dan Ilkay is the founder and principal lawyer at ILKAY Law. This firm was founded to help small and medium-sized technology businesses gain access to important legal services including contract support and protection of your intellectual property. His technical background and entrepreneurial experience make him uniquely suited to assist your technology business ILKAY Law represents a wide range of clients, ranging from small start-up businesses to multinational corporations. Prior to beginning his law practice, Dan Ilkay worked in the business world. His extensive experience in that field allows him to understand the business realities facing his clients, helping him to guide and negotiate the most favorable terms for his clients. Dan Ilkay, the founder and managing attorney, is licensed to practice law in California while representing clients from all over the United States on Federal law matters and the world, ranging from overseas businesses, online sellers to retail chains, and mature IT companies. Connect with Dan: Website: https://ilkaylaw.com/ IG: https://www.instagram.com/incompanycounsel/ Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:16) Introduction to Dan Ilkay (3:46) Why contract review matters (6:20) Negotiating scope, pay, and renewals (7:33) Name, image, and likeness rights (11:21) Exclusivity clauses and pricing (15:38) When to hire an attorney (21:43) FTC disclosures and health claims (26:57) Indemnification, liability caps, and LLCs (31:03) Confidentiality and renewal terms (36:20) Timelines, payment terms, and milestones (39:35) Takeaways (43:32) Where to find Dan and his resources (45:11) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    46 min

  2. MAY 12

    Stop Working for Free: How to Get Paid by Brands | EP 44

    What should you say when a brand asks you to work for free? In this episode of Master of the Media, Amy Gorin shares practical, confidence-building advice for nutrition professionals, creators, and experts who want to protect their time, credentials, and income. Amy explains why free product does not pay for real costs like event planning, marketing, shipping, team support, or the value of your endorsement. She also gives simple scripts you can use when brands ask for unpaid gift bag placement, media interviews, product mentions, or service swaps. You’ll learn when it makes sense to say yes, when to walk away, and how to clearly explain that your work has real value. Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:38) Saying no when brands ask for free work (2:47) Why gift bag inclusion should be paid (5:43) Script for turning down free deliverables (7:10) The problem with free media exposure (9:27) What to say when a brand wants free interviews (10:45) Why paid work leads to better work (11:19) When swaps can make sense (12:41) Using free partnerships as proof of concept (14:01) Final reminder: get paid for your time, credentials, and endorsement (14:38) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    15 min

  3. MAY 5

    How Healthcare Professionals Can Get Paid Their Worth in Brand Deals | EP 43

    What if your health expertise could help you land paid brand deals, even if you do not have a huge following? In this episode, Amy answers real questions from Brand Partnership School students about how healthcare professionals can start working with brands and get paid fairly. She shares how to choose the right social media platform, why engagement matters more than follower count, and what to include in a media kit. Amy also explains why you should not send a rate card too early, how to set up a professional email, and what contract terms to watch out for. You’ll also hear tips on working with brands locally or globally and creating content that shows brands you are ready for bigger opportunities. Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/ Land your first (or next) brand partnership—with just 3 hours of course materials: https://masterthemedia.co/brand-partnership-school/ Land $50,000 in brand partnerships in the next 6 months (and $500,000 by 2030): https://masterthemedia.co/course/ Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy Google Workspace Email (this link gives you 10% off) https://referworkspace.app.goo.gl/EYL3 Episode highlights: (0:00) Intro (1:39) Choosing the right social media platform (5:43) Media kits, brand work, and rate cards (8:49) Positioning yourself for global brand partnerships (11:43) Contract red flags and unfair brand requests (15:46) Setting up a professional email address (17:21) Content that signals you are ready for bigger deals (19:14) Free masterclass invitation and closing call to action (20:15) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    21 min

  4. APR 28

    20 Years of Brutally Honest Brand Partnership Advice in 7 Minutes | EP 42

    Are you waiting for the right brand to finally notice you? Amy Gorin is here with a loving push to stop waiting and start taking action. In this short and honest episode, Amy shares the brand partnership advice she wishes more healthcare professionals would hear. She talks about reaching out first, letting go of perfect timing, and charging in a way that respects your training and experience. Amy also reminds you that your credentials matter, your work has value, and people need to hear about the great things you are doing. This episode feels like a kind but firm pep talk for anyone ready to grow their income and confidence with brand partnerships. Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:28) Brutally honest brand partnership advice in seven minutes (2:03) Why you should not wait for brands to find you (3:09) There is no perfect time to start (4:22) Why healthcare pros need to stop undercharging (6:11) The value of learning from someone ahead of you (8:32) Why sharing your wins helps people see your value (9:08) Amy’s free masterclass (9:33) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    10 min

  5. APR 21

    Blogging Is Not Dead – How SEO and AI Are Changing the Game with Katie Dodd | EP 41

    What if blogging in 2026 is still one of the smartest ways to grow your brand, earn real income, and help more people? In this episode, Amy Gorin talks with dietitian and entrepreneur Katie Dodd about how she went from a full-time VA job to building a flexible business that lets her be present with her kids while serving thousands online. Katie breaks down how blogs still work in the age of AI, why SEO matters, and the many ways a website can make money through ad revenue, affiliate links, digital products, courses, and brand deals. She also shares a refreshing message about money: earning more is not selfish when your work truly helps people. This is an encouraging, practical listen for anyone ready to start small and grow with purpose. Katie Dodd is a registered dietitian who has worked in the field since 2008, with a strong focus on geriatric nutrition. She began her career at the VA in home care, where she built deep experience helping older adults. Over time, she moved into entrepreneurship and created The Geriatric Dietitian, a blog and business that shares evidence-based nutrition content while generating income through ads, digital products, affiliate links, and courses. She also built Dietitian Side Hustle, where she teaches dietitians about blogging, SEO, and online business growth. Katie is also the author of Dietitian Side Hustle and is active as a speaker, educator, and content creator. Connect with Katie: Website: https://dietitiansidehustle.com/ IG: https://www.instagram.com/thekatiedodd Facebook Group: https://www.facebook.com/groups/dietitiansidehustle Join the community: https://bloggingacceleratorprogram.com/community Grab a copy: https://amzn.to/4tD3dXt Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/ Episode highlights: (0:00) Intro (1:49) Katie’s background and career shift (7:08) How blogging really makes money (10:57) Is blogging dead in 2026? (15:44) Ways to earn money through blogging (30:00) Sponsored content and brand partnerships (46:46) Baby steps, mindset, and building the life you want (49:24) Where to find Katie (50:03) Takeaways (51:02) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    52 min

  6. APR 14

    Brand Partnerships for Doctors That Actually Make Sense with Dr. Kara Wada | EP 40

    What happens when a physician turns her own health journey into a mission to help others feel seen, informed, and supported? In this episode, Dr. Kara Wada shares how her Sjögren’s diagnosis changed the course of her career, leading her from academic medicine to building the Immune Confident Institute and a growing media presence. She opens up about using lifestyle medicine, education, and brand partnerships to reach more people with complex chronic conditions. Kara also talks about working with pharma in an ethical way, choosing partnerships that truly fit her values, and creating a business that supports both her patients and her family life. This is an honest, hopeful conversation about purpose, trust, health, and building a career that fits the life you want. Dr. Kara Wada is a quadruple board-certified physician specializing in pediatric and adult allergy/immunology and lifestyle medicine. She cares for patients at the intersection of allergies, autoimmunity, and complex chronic illness, with a focus on conditions such as Sjögren’s disease, mast cell disorders, hypermobility, and dysautonomia. After serving on faculty at Ohio State, she left academic medicine in January 2025 and opened her own practice, the Immune Confident Institute, in March 2025. Dr. Wada also founded the Virtual Sjögren’s Summit to connect patients with education, support, and emerging treatment information. Living with Sjögren’s disease herself, she brings both clinical expertise and personal insight to her work, using media, education, and advocacy to help patients better understand their health and rebuild trust in care. Connect with Dr. Kara Wada Website: https://www.drkarawada.com/ LinkedIn: https://www.linkedin.com/in/karawadamd/ YT: https://www.youtube.com/@drkarawada Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/ Episode highlights: (0:00) Intro (1:53) Kara’s medical background and practice (4:07) Her Sjögren’s diagnosis and family wake-up call (9:10) Using media to build trust with patients (14:41) Brand partnerships with purpose (23:56) Ethical pharma collaborations (31:11) Partnerships with Canopy and Native (36:09) Family, business, and getting support at home (43:00) Key takeaways (46:27) Where to find Kara (47:38) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    48 min

  7. APR 7

    How to Start a Podcast (Even If You Have No Idea What You’re Doing) with Kevin Palmieri | EP 39

    Ever feel like you want to start a podcast… but your brain keeps coming up with 100 reasons not to? You are not alone. In this episode, Amy sits down with her podcast producer, Kevin Palmieri, and talks through all the real stuff that holds people back and how to move past it. They get into why you don’t need fancy equipment, how podcasting actually makes you money (hint: not the way you think), and why just getting started matters more than being perfect. Kevin also shares how to stand out, be memorable, and turn podcasting into real opportunities. If you’ve been overthinking this as Amy did for a year, this is your sign to just go for it. Kevin Palmieri is a podcast coach, producer, and co-founder of Next Level University, where he helps people grow their shows and turn them into real opportunities. After reaching a low point in his mental health while working a high-paying but unfulfilling job, he made a major shift into podcasting and personal growth. Since then, he’s recorded hundreds of episodes, worked with clients around the world, and built a business focused on consistency, mindset, and taking action. He’s known for keeping things real and helping people start before they feel ready. Connect with Kevin LinkedIn: https://www.linkedin.com/in/kevin-palmieri/ Email: kevin@nextleveluniverse.com Tune in to Podcast Growth University: https://tinyurl.com/3c82j5cj Learn how to land your first(or next!) brand partnership in the next 30 days: https://masterthemedia.co/bps-masterclass/ Episode highlights: (0:00) Intro (1:28) Meet Kevin + how we started working together (2:16) His story and why podcasting changed everything (4:59) What really holds people back (7:04) Why starting is easier than you think (16:37) Using guest spots to build relationships (24:09) How to stand out and be remembered (28:25) Do you really need video? (32:43) Time commitment (41:25) Real ways to make income from a podcast (43:41) What “good” download numbers actually look like (46:51) Your first step to getting started (49:06) How to reach out to Kevin (50:04) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    51 min

  8. MAR 31

    Brand Partnerships Are Like Dating: 5 Rules That Get You Paid | EP 38

    What if getting brand partnerships worked a lot like dating? In this episode, Amy Gorin shares five simple ways creators can build better brand relationships by thinking more like a real person and less like a sales pitch. She explains why outreach is a numbers game, why small talk matters, and why you should not rush into pricing before you are ready. Amy also talks about staying focused instead of chasing too many competing brands at once, and how to pitch ideas that match a brand’s real goals. It is a fun, honest look at brand deals that gives practical advice you can actually use, whether you are just starting out or ready to grow your business. Land your first (or next) brand partnership—with just 3 hours of course materials: https://masterthemedia.co/brand-partnership-school/ Episode highlights: (0:00) Intro (1:39) #1 Numbers game and outreach (3:37) #2 Treat brands like people (5:18) #3 Take it one step at a time (6:36) #4 Avoid competing brand overlap (7:23) #5 Tailor pitches to brand goals (9:23) Brand Partnership School details (10:39) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    11 min
See All (46)

4.4
out of 5
7 Ratings

About

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

Information

  • Creator
    Amy Gorin
  • Years Active
    2025 - 2026
  • Episodes
    46
  • Rating
    Clean
  • Copyright
    © 2026 Master The Media
  • Show Website
    Master The Media

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