Master The Media

Amy Gorin
  • 4.6 (9)
  • Careers

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

  1. 2d ago

    Turning Dietitian Expertise Into Paid Brand Partnerships with Jacqueline Gomes | EP 62

    Can you really make meaningful money from media and brand work without having a huge social media following? In this episode, Amy Gorin talks with registered dietitian Jacqueline Gomes about how she built a media career alongside her nutrition work and eventually earned more than $32,000 from brand partnerships in one year. Jackie shares what it was like to keep pitching when nothing seemed to be happening, how one opportunity led to more, and why some of her best partnerships had nothing to do with being an influencer. They also talk about monthly retainers, knowing your worth, reading contracts carefully, protecting your name and likeness, and saying no to work that does not feel like the right fit. Jackie’s story is a great reminder that consistency, confidence, and putting yourself out there really can pay off. Jacqueline Gomes, RD, MBA, is a registered dietitian, weight-loss and wellness expert, media spokesperson, and published author with nearly 20 years of experience in nutrition. She helps people build realistic, sustainable habits around food and health without relying on overly restrictive diets. Jacqueline has appeared on Fox, NBC, and News 12 and has been featured as a nutrition expert in outlets including Martha Stewart, Health.com, Parade, Real Simple, EatingWell, and Everyday Health. Her research has also been published in peer-reviewed nutrition journals. Connect with Jackie: Instagram: https://www.instagram.com/jacquelinegomes.nutrition/ Watch this FREE masterclass on How to Earn $50k in 6 Months from Brand Partnerships: http://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (2:45) Jackie’s path from traditional dietitian work into media (4:40) What happened after she joined Master the Media (5:18) Staying consistent when outreach feels like it is going nowhere (7:24) How one partnership became a long-term opportunity (8:39) Why you do not need a huge social media following (13:06) How monthly retainer partnerships work (16:04) How Jackie made more than $32,000 from brands in one year (17:41) Deciding to leave her corporate job (20:59) Knowing what to charge and when to walk away (24:23) What to look for in brand contracts (27:57) Choosing partnerships that actually feel right (35:21) Jackie’s advice for anyone who wants to work with brands (36:38) Where to find Jackie (37:25) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  2. Sep 8

    The Instagram Strategy Behind 44K New Followers in 90 Days with Allison Christel | EP 61

    What if growing your Instagram didn’t require spending hours filming polished videos or chasing every new trend? In this episode of Master of the Media, Amy Gorin sits down with nurse practitioner and PlantedRx founder Allison Christel, who grew her Instagram from just a few hundred followers to nearly 46,000 in only a few months. Allison shares the simple experiments that helped her figure out what her audience truly cared about, including low-cost ads, Trial Reels, strong hooks, and personal storytelling. She also opens up about the post that changed everything, how Instagram helped her build an email list of 10,000 people, and how showing up consistently led to her first dream brand partnership. If social media has ever felt overwhelming, Allison’s story is a refreshing reminder that simple, helpful content can make a big impact. Allison Christel, MSN, FNP-C, is a board-certified family nurse practitioner, plant-based nutrition educator, and founder of PlantedRx. With more than a decade of experience in healthcare, Allison focuses on lifestyle medicine, metabolic health, and helping women better understand insulin resistance. After being diagnosed with insulin resistance herself at age 25, she turned to research and plant-based nutrition, an experience that shaped the work she does today. Through PlantedRx, Allison teaches an approachable, “add, don’t restrict” approach centered on fiber-rich whole plant foods. She is also the creator of the M.I.L.F. Method, Moms In Love With Fiber, which helps make healthy eating feel practical for busy women and families. Her health expertise has been featured in outlets including Yahoo Health, GB News, and The Food Institute. Connect with Allison: Website: https://www.plantedrx.com/ Instagram: https://www.instagram.com/plantedrx/ Watch this FREE masterclass on How to Earn $50k in 6 Months from Brand Partnerships: http://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:40) Allison’s incredible Instagram growth story (5:15) The “MILF Method” and making fiber approachable (8:19) How Allison began growing her Instagram (13:16) The personal insulin resistance post that changed her growth (19:08) How social media helped lead to her first brand partnership (24:00) How much Allison actually spent on Instagram ads (26:27) The Reel that reached 1.2 million views (27:31) Creating her 28-day insulin resistance program (30:22) Turning Instagram followers into email subscribers (35:22) Building interest in her masterclass and program (38:33) Keeping Instagram content simple and sustainable (41:24) Where to connect with Allison and PlantedRx (42:13) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  3. Sep 1

    3 Things Healthcare Professionals DON’T Need to Land Brand Deals | EP 60

    Do you really need thousands of followers, media features, or years of experience before a brand will want to work with you? In this episode, Amy Gorin clears up some of the biggest myths that can hold healthcare professionals back from pursuing brand partnerships. She shares why your expertise and credentials can matter much more than the size of your social media audience, plus several ways to work with brands without constantly posting online or being on camera. You’ll also hear real examples of healthcare professionals landing valuable partnerships with small audiences and little brand experience. If you’ve been telling yourself you’re “not ready yet,” this episode may help you see just how many opportunities are already within reach. Enroll in the Master the Media Training & Certification Program: https://masterthemedia.co/course/ Episode highlights: (0:00) Intro (1:21) Why you don’t need a big social media following (2:30) Creating content brands can use on their own channels (4:31) Ways to work with brands behind the scenes (6:03) Real examples of brand deals with small audiences (7:32) Why media experience isn’t required (10:11) Starting brand work without previous experience (12:19) Why introverts can still thrive in brand partnerships (12:40) How little time some brand projects can take (13:12) Master of the Media enrollment details and bonuses (14:51) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  4. Aug 25

    You Don’t Need 20 Brand Deals to Make Six Figures | EP 59

    What if you could earn six figures from brand partnerships without juggling dozens of brands at once? In this episode of the Master the Media Podcast, Amy Gorin shares how creators and healthcare experts can build fewer, stronger brand relationships that lead to bigger opportunities and more income. She explains why working with just one to three well-matched brands can be more powerful than saying yes to every offer. You’ll learn how to over-deliver, add bonus value, and bundle services like social posts, email campaigns, podcasts, TV segments, and website content into larger partnerships. Amy also shares why brands value loyalty and how thinking about a brand’s bigger goals can help turn a single project into a $20,000, $50,000, or even $100,000 relationship. Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:21) Building long-term, high-paying brand partnerships (2:08) How many brands you should work with at once (3:26) Why underselling and over-delivering builds loyalty (4:43) How bundling multiple services increases partnership value (6:47) Why too many sponsorships can hurt your credibility (7:50) Pitching strategic partnerships instead of random services (8:18) Turning sponsored TV segments into larger brand packages (9:11) Creative deliverables brands may not think to request (10:53) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  5. Aug 18

    How Media Dietitians Can Earn a Second Salary With Brand Partnerships with Umo Callins | EP 58

    Have you ever wondered what it actually takes to go from taking a few local media opportunities to working with major brands? In this episode of the Master the Media Podcast, Amy Gorin talks with sports dietitian and entrepreneur Umo Callins about how her media career grew over time. Umo shares how she got her start with local TV and radio, why she decided to pursue brand partnerships more seriously, and what she has learned from working both on camera and behind the scenes. She also talks about the value of media training, how brand work has helped grow her businesses, and the income potential that can come with these opportunities. Most of all, Umo encourages dietitians and other health professionals to figure out what they are good at, start where they are, and give media a try. Umo Callins is a board-certified sports dietitian and fitness coach with over 15 years of experience working with athletes, teams, and active individuals. She is the co-owner of 180Physique Athletics, a sports performance facility, and the founder and CEO of Well Rooted Health and Nutrition, a group practice offering individualized and corporate nutrition services. She specializes in bridging the gap between performance nutrition and everyday wellness, and is a media dietitian and brand spokesperson featured on TV, radio, and in digital media. As a mom of three, she brings a grounded, real-world perspective to how nutrition fits into busy, active lives. Connect with Umo: Website: https://wellrootedhn.com/ LinkedIn: https://www.linkedin.com/in/umo-callins-ms-rd-cssd-cpt/ Instagram: https://www.instagram.com/sassy.sports.dietitian Tune in: Hot Tea with Umo and Bri Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:35) Umo’s background in sports nutrition, fitness, and business (3:14) How she got started with local media (5:08) Why she wanted to work with brands (5:56) Behind-the-scenes consulting opportunities (7:08) TV, social media, speaking, and brand partnerships (8:23) Umo’s favorite brand partnerships and sponsored trips (11:30) Advice for dietitians who want to get started (12:33) Why media training is so important (15:01) Umo’s experience with Master the Media (17:16) Working with Impossible Foods and Doctor’s Best (19:49) Income potential for media health professionals (21:11) Using her fitness studio for unique partnerships (25:04) Umo’s encouragement for anyone considering media work (26:15) Where to find Umo online (27:24) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  6. Aug 11

    What It Really Takes to Become a Media Dietitian with Keri Gans | EP 57

    What does it really take to build a media career that lasts for decades, even when social media, technology, and the rules keep changing? Registered dietitian and longtime media expert Keri Gans joins Amy Gorin to share how networking, strong relationships, and staying open to opportunity helped shape her career. Keri talks about landing major media appearances and brand partnerships, knowing when to say yes and when to walk away, and why being a trusted expert matters more than having a huge following. She also shares practical tips for responding to reporters, giving stronger quotes, preparing for TV interviews, charging for your expertise, and choosing brands you truly believe in. It’s a fun, honest conversation packed with lessons for dietitians who want to grow their media presence and build a career on their own terms. Keri Gans is a nationally recognized registered dietitian nutritionist, author of The Small Change Diet, and host of The Keri Report podcast. With more than two decades of experience in media, Keri has built a career as a trusted nutrition expert and spokesperson. Her advice has been featured in more than 1,000 articles and across major outlets, including Good Morning America, Dr. Oz, Fox Business, and U.S. News & World Report. She has also worked with numerous brands as a spokesperson and previously served as a national spokesperson for the Academy of Nutrition and Dietetics. Connect with Keri: Website: https://kerigansny.com/ LinkedIn: https://www.linkedin.com/in/kerigans/ IG: https://www.instagram.com/kerigans/?hl=en Grab a copy: https://www.amazon.com/Small-Change-Diet-Thinner-Healthier Tune in: The Keri Report Podcast Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:28) Who is Keri Gans? (6:08) How networking built Keri’s media career (12:09) Why new media experts should make themselves available (15:07) Memorable media opportunities and brand partnerships (24:09) Knowing your worth and when working for free makes sense (28:35) Keri’s best tips for media interviews (30:17) Lighting, backgrounds, and looking professional on camera (36:11) Adding yoga to her brand and finding new opportunities (39:47) Adapting to social media, AI, and changes in the industry (43:30) When to turn down a brand partnership (47:22) How dietitians can help brands create accurate messaging (55:20) Today’s key takeaway (58:16) Where to find Keri (59:18) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  7. Aug 4

    Is Substack Worth It? How to Grow Your Audience and Get Noticed with Nichole Aksamit | EP 56

    What if sharing your ideas online could feel simpler, more personal, and actually fun again? In this episode, Amy Gorin talks with Nichole Aksamit, former editor-in-chief of Allrecipes magazine and creator of The Thick Thrift Diaries. Nichole shares why she started a Substack, how she grew her audience, and what makes the platform feel different from traditional blogs and email newsletters. They talk about free and paid subscriptions, building a loyal community, getting found through search, and using Substack to connect with readers, journalists, and other creators. Nichole also offers honest advice for anyone who wants to start but feels unsure. Her biggest reminder is simple: choose a topic you care about, give it a try, and let success look like whatever feels meaningful to you. Nichole Aksamit is a writer, editor, and media professional with more than 20 years of experience in newspapers, cookbook publishing, national magazines, and global websites. She is the former editor-in-chief of Allrecipes magazine and now works as a freelance writer and editor on cookbooks, memoirs, and national media projects. Nichole is also the creator of The Thick Thrift Diaries, a Substack focused on plus-size thrifting, personal style, and secondhand fashion. She also serves as a Master the Media instructor, helping healthcare professionals strengthen their soundbites and freelance writing pitches. Connect with Nichole: Substack: https://substack.com/@nicholeaksamit Instagram: https://www.instagram.com/nichole_aksamit/ Attend this FREE masterclass on How to Build a $50K Brand Bundle Strategy on August 26, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (2:12) Meet Nichole Aksamit (3:22) Why she and more people choose Substack (5:33) How she launched and grew (7:16) Why Substack is easy to discover (9:26) Free and paid subscriptions (12:15) Building authority and getting media attention (14:01) Paid subscriber perks (16:30) How readers find your Substack (19:45) Tips for getting started (21:33) Substack versus email platforms (26:01) A more personal view of success (27:47) Nichole’s final advice (28:29) Where to find and learn more about Nichole (29:44) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  8. Jul 28

    How She 5X’d Her Income With High-Paying Brand Deals with Jamie Hess | EP 55

    What if the things you already do every day could lead to your next brand deal? In this episode, Amy talks with Jamie Hess, a QVC host, speaker, author, coach, and former PR executive who knows both sides of brand partnerships. Jamie shares how she left corporate life, grew her income through creative campaigns, and learned to see value in everyday moments, from vacations and podcast episodes to TV appearances and book launches. She also explains why you do not need a huge following to get paid. Your story, skills, network, ideas, and access can all matter. Jamie offers practical examples of brand packages that worked, plus honest advice on setting clear expectations, delivering strong results, and building partnerships that last. Jamie Hess is a QVC host, keynote speaker, author, podcast host, coach, and former PR executive with 17 years of experience working with major global brands. After leaving corporate life, she built a successful career through media, speaking, content creation, and high-value brand partnerships. Jamie is the host of the Gratitudeology Podcast, the creator of the Brand Ninja coaching program, and the author of The Gratitude Shift. She also openly shares her recovery story and encourages others to believe that lasting change is possible. Through her work, Jamie helps people build confidence, create meaningful opportunities, and use their skills, stories, and platforms to grow. Connect with Jamie: Website: https://meetjamiehess.com/ Instagram: https://www.instagram.com/jamiehess/ Pre-order her book now: https://amzn.to/4oN9H51 Grab Amy’s free pricing guide: https://masterthemedia.co/pricing Episode highlights: (0:00) Intro (1:39) Jamie’s PR career and move into influencing (5:24) Recovery, confidence, and rebuilding her life (9:28) Daily anchors and non-negotiable routines (13:41) Leaving corporate life and growing brand income (15:43) Creating a pandemic sponsorship package (17:12) The “party in a box” brand campaign (21:32) Viewing everyday life as product placement (23:19) Deliverables, timelines, and professional execution (24:08) High-value podcast sponsorship packages (28:49) Selling your skills, network, and access (32:19) Monetizing unpaid media appearances (35:07) Jamie’s book, coaching course, and contact details (36:39) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

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4.6
out of 5
9 Ratings

About

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

Information

  • Creator
    Amy Gorin
  • Years Active
    2025 - 2026
  • Episodes
    63
  • Rating
    Explicit
  • Copyright
    © 2026 Master The Media
  • Show Website
    Master The Media