104 episodes

Mastering the sales game can be hard when you don’t know the rules.

Selling more than $600 million, Susan McVea shares weekly proven sales strategies to help expert coaches & consultants grow & scale your sales.

Want to sell with more ease without the sleaze, this is the show that will teach you how!

Master the Sales Game Susan McVea

    • Business
    • 5.0 • 8 Ratings

Mastering the sales game can be hard when you don’t know the rules.

Selling more than $600 million, Susan McVea shares weekly proven sales strategies to help expert coaches & consultants grow & scale your sales.

Want to sell with more ease without the sleaze, this is the show that will teach you how!

    4 Key Questions to Ask When Investing

    4 Key Questions to Ask When Investing

    Your business is a key investment of your resources. But what about your other investments? How can you put your money from your business to work for you when investing? Maybe you have asked similar questions like:
    “What should I invest in?” “What do I buy?” “What’s happening?” “What do I do next?” We’ll talk about the 4 key questions you need to focus on and how this applies to what is happening right now in the market. I made this special series (on video and podcast) to help you make sense of the market and financial landscape. I want to educate and inform so that you can make appropriate choices and decisions that are right for you and give you context to help you better understand your own behavior, preferences and aligned options moving forward. Ready to learn more? Let’s dive in!
     
    Biggest Takeaways:   
    Everybody is going to lose something at some point. When the market has these big swings back and forth, it is very volatile. It can seem very risky for people. Assess if you are taking more risks than you need to, in order to achieve your goal in your time horizon. You can limit the parameters and make it so that there is more certainty. Investing in knowledge always yields the best results. Fear and greed are not good companions when it comes to investing your money. Highlights:
    The 1st Key Questions to Ask When Investing [01:17] The 2nd Key Questions to Ask When Investing [08:22] The 3rd Key Questions to Ask When Investing [09:15] The 4th Key Questions to Ask When Investing [09:20] How the rich and wealthy operate [15:20] If you are risk averse [19:14] Understanding trigger events [19:59] Part 1 Video on YouTube - 4 Key Questions to Ask When Investing: https://www.susanmcvea.com/YT1 
    Part 2 Video on YouTube - How to handle market volatility: https://www.susanmcvea.com/YT2  
    Part 3 Video on YouTube - How to handle cryptocurrency market volatility: https://www.susanmcvea.com/YT3 
    🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:
    Episode 10: Mastering The 7 Critical Steps Of Your Sales Process - Listen Now: https://www.susanmcvea.com/s1ep10  Episode 17 - Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17 Episode 81 - 5 Strategies to Get More Clients Even With A Tiny List Audience Or Following – Listen Now: https://www.susanmcvea.com/s1ep81


    Need consistent leads?
    Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never-ending supply of leads.
    The best part? You can grab yours for a limited time for only $7 instead of $97! 💥www.susanmcvea.com/consistentleads
    Sponsored by:
    Sales Mastery Society: Want to close $2,000 - $800,000 contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4-step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼 www.salesmasterysociety.com   
     
    Resources to Help You Master the Sales Game!
    They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊




    Selling to Her - grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now. 6-Figure Blueprint - With this blueprint, learn the 3 simple, proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm a

    • 23 min
    3 Pillars to Unlock the Selling is Leading™ Principle

    3 Pillars to Unlock the Selling is Leading™ Principle

    You’ve heard me talk a lot about selling is serving. Today we are talking all about the three pillars to unlock the selling is leading™ principle. This is the key to elevating your client interactions so you stop chasing or feeling pressured to close more deals. We’ll break down the principles to master the skills to help you step out and stop being uncomfortable or even afraid to sell. 
    Selling changes and transforms lives when you are able to sell well and do it in a way that is congruent and aligned to who you are and how you want to operate in the world. Ready to empower yourself and master the sales game? Let's dive in!

    • 20 min
    The Most Profitable Types of Clients Every Business Needs

    The Most Profitable Types of Clients Every Business Needs

    Today's topic is all about your bottom line. A lot of times in the world of sales, it feels very hype and overinflated because we're talking about top line revenue, right? We don't really talk about your bottom line, which is more critical than sales. Because what we need to sell and how much we need to sell, is not all that's required in order to maintain our most profitable business. With that in mind, we're talking about the most profitable types of clients that every business needs. Let's dive in!
       
    Biggest Takeaways:   
    If you have 10 different things that you sell, two of those are likely to produce the greatest amount of results in your business. Our most profitable types of clients are typically the ones that fall into that bucket because they are our dream clients. If you pour gas on something that is so diffused, it's going to be really hard for you to get up enough of a flame that you could even roast a marshmallow on it. It's not just about the sale, it's about what it costs you in order to make that sale and continue to service that sale too. You want to make more and spend less. If you're looking at different tools and different strategies to be able to drive traffic that will turn into leads, prospects into paying customers, then you need to be able to evaluate your results. When you have the numbers in place, it's going to make it a lot easier for you to understand what opportunities might be more profitable than others. You don't have to convince them if they value your expertise.  
    Highlights:
    I want you to do this exercise with me [04:18] Things for you to consider [08:47] Some of the figures I want you to evaluate [09:57] The second metric that I want you to really evaluate [11:58] Average number of products or services: An important metric to understand [19:44] The beautiful thing about being profitable [26:14] Who are your most profitable clients [28:47] If you want help to double your results without double the work [32:41]  
    🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:
    Episode 10: Mastering The 7 Critical Steps Of Your Sales Process - Listen Now: https://www.susanmcvea.com/s1ep10  Episode 17 - Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17 Episode 81 - 5 Strategies to Get More Clients Even With A Tiny List Audience Or Following – Listen Now: https://www.susanmcvea.com/s1ep81 Episode 100 - The Journey to 100 Episodes – Listen Now: https://www.susanmcvea.com/s1ep100  
    Want to work with me inside Accelerator? Apply for your invite…
    Calling all trailblazing Powerhouse entrepreneurs! 
     
    Want to get my 1 on 1 help with a group of pioneers looking to elevate business success with your NEXT LEVEL plan?
    Do you want to 2X your results without 2X the work?
    🛑 Stop being sold the marketing hype that doesn’t deliver the results you want. 
     
    👉🏼 If you know the next level for you is a non-negotiable…
    Created in a completely aligned, customized to you way that takes into account your uniqueness to help you make a bigger impact and income…
    Without cookie cutter strategies…
    I invite you to apply for my Accelerator program designed to help you create your impact plan to change the world, without sacrificing your life or your business results and create sustainable, scalable income (hello next 6 or 7 figures!). 
     
    One client said “I would absolutely pay $50k for this. It’s been life changing.” 
    Click here: https://susan-mcvea.involve.me/accelerator-application
     
    Need consistent leads?
    Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so yo

    • 34 min
    7 Income Streams to Increase Recurring Revenues

    7 Income Streams to Increase Recurring Revenues

    We're talking about seven income streams to increase your recurring revenues. Mastering this will help you make more money by increasing your sales without working harder. 
    There are many different ways that you can create income streams in your life, right? Your business is one amazing opportunity for you to do that. But when it comes to ways to create income, a lot of times what I hear is there's a lot of churn and burn. Recurring revenue solves this common problem. Let’s break down 7 income streams to increase your recurring revenues. 
       
    Biggest Takeaways:   
    This is an opportunity for you to just expand your thinking and your mindset. You don’t get it if you don’t ask. When you're able to take parts of what you do for clients and productize them through the use of templates, it makes it a lot easier for clients to get access to that piece of what you do in a way that's much more accessible. think about how you could do this in your own business and apply this for yourself. These different options can be an excellent complement if you already have a successful business in services to add on a product base or vice versa.  
    Highlights:
    Ways to create a million dollar business - Understanding the Opportunities [02:57] 1st Income Stream to Increase Recurring Revenues [04:31] 2nd Income Stream to Increase Recurring Revenues [10:52] 3rd Income Stream to Increase Recurring Revenues [16:51] 4th Income Stream to Increase Recurring Revenues [20:48] 5th Income Stream to Increase Recurring Revenues [23:42] 6th Income Stream to Increase Recurring Revenues [28:30] 7th Income Stream to Increase Recurring Revenues [32:44] Some resources that will help you [35:17]   
    🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:
    Episode 10: Mastering The 7 Critical Steps Of Your Sales Process - Listen Now: https://www.susanmcvea.com/s1ep10  Episode 17 - Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17 Episode 81 - 5 Strategies to Get More Clients Even With A Tiny List Audience Or Following – Listen Now: https://www.susanmcvea.com/s1ep81 Episode 90 - Leverage Time Using Courses and Memberships to Increase Sales  – Listen Now: https://www.susanmcvea.com/s1ep90 Episode 91 -Selling Once For Ongoing Monthly Recurring Revenue  – Listen Now: https://www.susanmcvea.com/s1ep91 Episode 100 - The Journey to 100 Episodes – Listen Now: https://www.susanmcvea.com/s1ep100


    Want to create recurring income in your business?
    Want access to the million dollar membership secrets? Grab your front row seat at this once a year ah-mazing training series! Find out how your business can add a recurring income stream using memberships to help you make consistent money while you help more people! It starts April 21 this year and there’s still time to binge watch 👉 http://www.susanmcvea.com/tribe2022 
     
    https://mo311.isrefer.com/go/workshop/a770





    Need consistent leads?
    Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never-ending supply of leads.
    The best part? You can grab yours for a limited time for only $7 instead of $97! 💥www.susanmcvea.com/consistentleads
    Sponsored by:
    Sales Mastery Society: Want to close $2,000 - $800,000 contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4-step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼 www.salesmasterysociety.com   

    • 38 min
    Shy Introvert to Sales Superstar! (Feat. Li Min Huang)

    Shy Introvert to Sales Superstar! (Feat. Li Min Huang)

    How do you transform from shy introverted software engineer to sales superstar? Today my special guest is amazing sales superstar, Li Min Huang, who is a business strategist for ambitious purpose driven multi-passionate women entrepreneurs. This is a raw and real behind the scenes of what it’s been like for her to invest in learning the world of marketing in sales. 
    Success leaves clues and she’s used those clues to create repeatable success to close 5,6 and even 7 figure sales through her career and businesses, even with pivoting and reinventing herself multiple times. She has controlled how much influence she creates in the world, the impact she can have, and ultimately the income that she is able to earn. You’ll also hear a bonus story of how she helps clients, including her role in my business journey. Let's dive in!
       
    Biggest Takeaways:   
    You can sell anything you want You have everything you need to be successful Helping people solve a problem is one of the best ways to sell anything. The more you understand the relationship between customer and salesperson, the easier it will be to connect to your ideal customer. The search is not for approval, but for providing the best possible service or solution. Selling 6 or 7 figure sales is not just about what you sell, but how you walk clients through the process and build relationships   
    Highlights:
    Why this episode will help you [00:43] How Li Mom’s sales journey got started from a life pivot and second act [05:16] Key lessons learned along the way [13:57] Sales Superstar…In case you missed the numbers [19:32] how you can sell in a way that works for you [26:10] They keys to success and learning more about yourself [33:50] A powerful gift from Li Min Huang to you [46:39] Connect with Li Min Huang on social media [48:22]  
    Find out more about Li Min Huang here:
    Her LinkedIn profile - https://www.LinkedIn.com/in/liminhuang
    Facebook - https://m.facebook.com/LiMinHuangNow/
    Li Min Huang Free Gift - http://www.liminhuang.com/freegift
     
    🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:
    Episode 10: Mastering The 7 Critical Steps Of Your Sales Process - Listen Now: https://www.susanmcvea.com/s1ep10  Episode 17 - Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17 Episode 81 - 5 Strategies to Get More Clients Even With A Tiny List Audience Or Following – Listen Now: https://www.susanmcvea.com/s1ep81 Episode 100 - The Journey to 100 Episodes – Listen Now: https://www.susanmcvea.com/s1ep100


    Need consistent leads?
    Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never-ending supply of leads.
    The best part? You can grab yours for a limited time for only $7 instead of $97! 💥www.susanmcvea.com/consistentleads
    Sponsored by:
    Sales Mastery Society: Want to close $2,000 - $800,000 contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4-step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼 www.salesmasterysociety.com   
    Accelerator:
    Calling all trailblazing Powerhouse entrepreneurs! 
     
    Want to get my 1 on 1 help with a group of pioneers looking to elevate business success with your NEXT LEVEL plan?
    Do you want to 2X your results without 2X the work?
    🛑 Stop being sold the marketing hype that doesn’t deliver the results you want. 
     
    👉🏼 If you know the next level for you is a

    • 51 min
    Selling During Uncertain Times

    Selling During Uncertain Times

    How to sell during uncertain times? This question has come up a ton in conversations that I've been having with clients. More than two years ago, at the start of the pandemic I thought it might rock us into a recession. As we open back up, some questions are bubbling up: 
    How do we sell?  What do we do? What’s appropriate? How do we thrive and how do we continue to do business in a way that is authentic? If you’re asking these questions, the good news is you care deeply about your clients and potential clients. Let’s dive into this conversation that goes beyond selling and is about how to be in integrity and the value of the human connection. I can’t wait for this conversation, come and join me!
       
    Biggest Takeaways:   
    Remember that you are a human being first. If you reduce uncertainty for your prospective clients and customers, you are much more likely to win the sale. You need to be able to stand up and lead and guide and say no, or to redirect and give solutions that are the most appropriate based on what you've just discovered. When we create too many gates to navigate through, your client is essentially going to get stuck at every point along the way. Be simple. Reduce complexity.  
    Highlights:
    What I want you to know in first place [02:15] The 1st thing to remember to sell during uncertain time [05:22] The 2nd thing to know in order to sell during uncertain time [10:54] The 3rd thing to change to be able to do sales during uncertain time [14:48] The 4th thing you need to learn in order to sell during uncertain time [19:52] The 5th thing to know in order to sell during uncertain time [21:50]  
    🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:
    Episode 10: Mastering The 7 Critical Steps Of Your Sales Process - Listen Now: https://www.susanmcvea.com/s1ep10  Episode 17 - Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17 Episode 33 - 7 keys to recession proof your business – Listen Now: https://www.susanmcvea.com/s1ep33 Episode 34 - The 3 Different Types of Relationship Currencies – Listen Now: https://www.susanmcvea.com/s1ep34 Episode 40 - Critical Business Skills in A Bear Market – Listen Now: https://www.susanmcvea.com/s1ep40


    Calling all trailblazing Powerhouse entrepreneurs! 
     
    Want to get my 1 on 1 help with a group of pioneers looking to elevate business success with your NEXT LEVEL plan?
     
    If you know the next level for you is a non-negotiable…
    Created in a completely aligned, customized to you way that takes into account your preferences, behaviours, existing AND new opportunities…
    Without dimming your shine, your sparkle or your brilliance…
    I invite you to apply for my Accelerator program designed to help you create your impact plan to change the world, without sacrificing your life or your business results and create sustainable, scalable income (hello next 6 or 7 figures!). One client said “I would absolutely pay $50k for this. It’s been life changing.” 
    Click here: https://susan-mcvea.involve.me/accelerator-application
     
    Need consistent leads?
    Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never-ending supply of leads.
    The best part? You can grab yours for a limited time for only $7 instead of $97! 💥www.susanmcvea.com/consistentleads
    Sponsored by:
    Sales Mastery Society: Want to close $2,000 - $800,000 offers just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4-step fram

    • 30 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Slimlady78 ,

I ♥️ This Podcast!

I’ll be the first to admit, I’m not a fan of the word “sales”. However, I know it’s required in my business.

And then I found Susan’s podcast. She makes me want to embrace sales as service to my audience.

If you’re looking for a podcast to help you ramp up sales (minus the slimy feeling), check out Master The Sales Game Podcast!

Coach Leslie Seidel ,

A must listen!

I had the honor of working with Susan 1:1 and this podcast she is giving all of her heart and YEARS of sales experience. She teaches how to sell with authenticity and heart all the while making it easy. Great podcast!

mimisslastar ,

Sales like it’s supposed to be: easy, natural and fun!

Sales from an introvert’s perspective? Yes please!
Susan is presenting sales as a business activity that’s necessary yet fun when you actually know what you’re doing.
A perfect mix of mindset shift and hands-on strategies that can help female entrepreneurs master the sales game!

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