The Amazon Strategist Show

The Amazon Strategist Show
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The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!

  1. قبل ٦ أيام

    Start a US Business From Anywhere: DOOLA CEO Explains Everything

    In this episode, host John Cavendish sits down with Arjun Mahadevan, CEO & Founder of DOOLA, to break down what ecommerce sellers need to build a legitimate, scalable US business—whether you're selling on Amazon, Shopify, or expanding into multiple marketplaces. If you’ve ever wondered: • Do I need a US LLC as a non-US seller? • How do I open a US business bank account remotely? • Will forming an LLC increase trust, reduce failed payments, or improve Amazon payout reliability? • How do taxes work if I’m an international ecommerce founder? This episode covers all of it with clear, practical explanations. Arjun dives deep into: • Why an LLC is more than compliance—it's infrastructure for serious sellers • How a better payment setup reduces decline rates and increases revenue • The shift from freelancer to business owner (and why it matters) • How DOOLA helps global sellers with formation, compliance, bookkeeping, and taxes • Why the $0–$100K range is where most real ecommerce profits happen • The fastest way to get revenue-ready and start selling in the US • Essential tax and IRS requirements non-US founders must not ignore • Common bookkeeping mistakes that quietly hurt ecommerce businesses If you're an Amazon seller, ecommerce operator, Shopify brand owner, or aspiring global entrepreneur, this conversation will give you the clarity and structure you need to scale with confidence. ------------------------------------------------------------- Connect with Arjun and DOOLA Website: doola.com Youtube: https://www.youtube.com/@ceo.arjunmahadevan/videos Instagram: https://www.instagram.com/ceo.arjunmahadevan LinkedIn: https://www.linkedin.com/in/mahadevanarjun Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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  2. ٢٨ نوفمبر

    Why $0–100K Is the Most Important Stage for Amazon Sellers

    In this episode, John chats with Arjun Mahadevan, CEO and Founder of DOOLA, discussing the importance of LLC formation, bookkeeping, and tax obligations for entrepreneurs, especially international founders. Arjun emphasizes the concept of a 'business in a box' that simplifies the startup process, allowing founders to focus on growth. The conversation also touches on the significance of branding in e-commerce and the evolving landscape of online business opportunities. Takeaways - Comprehensive solution for LLC formation and bookkeeping. - International founders can start a U.S. business without being physically present. - Tax obligations vary based on physical presence and income type. - DOOLA integrates various services to streamline business operations. - The journey from formation to first sale is crucial for new entrepreneurs. - Many businesses operate successfully within the zero to 100K revenue range. - Branding is essential for long-term business success. - There are still opportunities in e-commerce despite increased competition. - Entrepreneurs should focus on what they enjoy and excel at. ------------------------------------------------------------- Connect with Arjun and DOOLA Website: doola.com Youtube: https://www.youtube.com/@ceo.arjunmahadevan/videos Instagram: https://www.instagram.com/ceo.arjunmahadevan LinkedIn: https://www.linkedin.com/in/mahadevanarjun Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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  3. ٧ نوفمبر

    Struggling with Amazon catalog management or listing update issues?

    In this episode, we'll dive deep into the importance of properly organizing and maintaining your Amazon product listings so your products stay active, compliant, and converting. You’ll learn how to fix common catalog problems, optimize your product detail pages, and handle brand ownership issues like a pro. Key Topics Covered: ✅ What Amazon Catalog Management really means ✅ The must-have elements of a high-performing product detail page (title, bullet points, images, pricing, and more) ✅ How to fix suppressed listings and incorrect brand names ✅ Steps to resolve health claim or IP-related policy violations ✅ Proven escalation methods when Amazon support isn’t helping Pro Tip: Following up too often with Seller Support can delay results — trust the process and escalate smartly. 02:57 Introduction to the topic of Amazon Catalog Management 03:24 Discussion on the vital information needed for a product detail page 06:06 Common mistakes made by experienced sellers in product listings 08:16 Explanation of how to solve brand ownership and brand registry issues 13:17 Detailed process for resolving brand name update issues 14:15 Discussion on following up with Amazon Seller Support 16:45 Importance of finding a balance in following up 17:38 Escalation methods for unresolved issues Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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  4. ٣١ أكتوبر

    Is This the End of Amazon Dominance? | Why Sellers Are Losing Margin

    Is Amazon’s golden era for third-party sellers coming to an end? In this episode, we’re joined by Seth Hurd, CEO of Brand Expand to talk about the shifting landscape of Amazon FBA. From tightening margins to the growing need for brand independence. If you’ve been feeling the squeeze as a seller, this conversation is a must-listen. We dive into: 💡 Why Amazon’s customer-first model cuts into your margins 📉 The growing trend of sellers moving off-platform 🛒 How building your own brand site protects your future sales 🎧 Tune in, take notes, and stay ahead of the curve as we explore what’s next for Amazon sellers in 2025 and beyond. ------------------------------------------------------------- Connect with Seth and Brand Expand Website: https://brandexpand.io Facebook: https://www.facebook.com/brandexpandio Instagram: https://instagram.com/brandexpand.io LinkedIn: https://www.linkedin.com/company/brand-expand-io Youtube: https://www.youtube.com/@brandexpand Special Offer: GET $100 wallet credit from Brand Expand 💰 Use Promo Code: BXCANDY100 for $100 wallet credit Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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  5. ٢٤ أكتوبر

    SEO for Amazon Sellers in 2025: Surviving Google’s AI Overviews

    Wondering if SEO still matters in 2025 — especially when AI Overviews and Amazon algorithms are changing fast? John and Steven (founder of Trio SEO) uncovers the truth about modern SEO for Amazon sellers and eCommerce brands. Dive deep into ✅ Whether SEO is still worth investing in for your brand site ✅ The 5 essential technical SEO fixes every seller needs ✅ How to make your product pages rank higher on Google and drive traffic back to your Amazon listings ✅ Why AI Overviews might change the future of organic traffic and how to adapt before it’s too late If you sell on Amazon or run an eCommerce business, this is a must-watch episode to help you stay visible, relevant, and profitable in the AI era. ------------------------------------------------------------- Connect with   @TrioSEO10 and Steven LinkedIn: https://www.linkedin.com/in/schneis Youtube: https://www.youtube.com/channel/UClO624gwTg_23cJ3I8ugq3w Website: https://trioseo.com Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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  6. ١٧ أكتوبر

    Your Brand Deserves More Than Just Amazon | SEO Strategies That Actually Build Longevity

    Most sellers focus all their energy on Amazon SEO, but what happens when your listings tank, your account gets suspended, or Amazon changes the rules overnight? In this episode, John sits down with Steven Schneider, founder of Trio SEO, to talk about how building your own brand outside of Amazon can future-proof your business. Discover how to: ✅ Balance Amazon SEO with off-Amazon SEO ✅ Build your own website that supports long-term sales ✅ Use content strategy that actually converts (without AI slop) ✅ Avoid technical SEO mistakes that slow your growth ✅ Create lead magnets that bring in consistent traffic and sales If you’ve ever wondered whether SEO still matters in the age of AI, this episode is your answer. ------------------------------------------------------------- Connect with   @TrioSEO10   and Steven LinkedIn: https://www.linkedin.com/in/schneis Youtube: https://www.youtube.com/channel/UClO624gwTg_23cJ3I8ugq3w Website: https://trioseo.com Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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  7. ١٠ أكتوبر

    Ranking Tactics Amazon Doesn’t Want You to Know

    RANK HIGHER, STAY SAFE — Amazon Ranking Strategies REVEALED Forget outdated hacks. In this episode, John sits down with Seth Hurd, Founder & CEO of BrandExpand, to unpack real ranking tactics that work in today’s Amazon landscape... without RISKING your account. They cover canonical URLs, organic ranking methods, omnichannel launch strategies, and how BrandExpand’s platform has processed over 1 million orders with zero compliance issues. 👏 If you’ve ever wondered: 👉 “Do super URLs still work?” 👉 “How do I rank safely without black hat tactics?” 👉 “What’s next for launches in 2025?” This episode is for you. ⏱ Timestamps 00:00 – Intro: Canonical URLs, Super URLs & what still works 00:30 – How BrandExpand’s omni-channel ranking system works 00:59 – Amazon’s biggest ranking “no-nos” sellers should avoid 01:29 – How improving customer experience helps ranking & compliance 01:59 – Inside the gamified deal site (think modern Slickdeals meets AI) 03:03 – Buyer quality protection: the real Amazon ranking advantage 04:35 – Seth’s story: 20% returns and the “aha” moment that started BrandExpand 05:49 – Building a two-sided marketplace like Uber… for Amazon sellers 06:47 – The future of launches & why defensibility matters ------------------------------------------------------------- Connect with Seth and Brand Expand Website: https://brandexpand.io Facebook: https://www.facebook.com/brandexpandio Instagram: https://instagram.com/brandexpand.io LinkedIn: https://www.linkedin.com/company/brand-expand-io Youtube: https://www.youtube.com/@brandexpand Special Offer: GET $100 wallet credit from Brand Expand 💰 Use Promo Code: BXCANDY100 for $100 wallet credit ------------------------------------------------------------- Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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  8. ٣ أكتوبر

    Are Sellers Leaving Amazon? Real Talk with BrandExpand

    Is there really a seller exodus happening on Amazon? In this episode of The Amazon Strategist Show, John sits down with Seth Hurd, CEO of Brand Expand, to talk candidly about the shifting e-commerce landscape, why sellers are diversifying away from Amazon, and the tools brands can use to scale smarter across multiple marketplaces. From early seller days in 2015 to building a vertically integrated B2B2C SaaS, Seth shares hard-earned lessons, insights on marketplace algorithms, and why Amazon’s margin squeeze is pushing brands to explore Walmart, TikTok Shop, and beyond. Timestamps 00:00 – Amazon’s “big no-no’s” for sellers 00:26 – Introduction to Seth Hurd & BrandExpand 01:46 – From 7-figure seller to building a scaling platform 03:28 – How the BrandExpand platform works (giveaways → organic launches) 04:53 – Cashback model & why external traffic converts better than PPC 06:54 – Ranking methods: links vs organic search find-buy 08:26 – Gamified deal site + buyer quality protection (Fort Knox system) 12:25 – Building a vertically integrated SaaS (Uber/Airbnb model for ecom) 13:53 – Omnichannel approach: Walmart, Target, TikTok & more 17:07 – Review requests & why other marketplaces are easier than Amazon 19:01 – When brands are ready to scale with BrandExpand 20:52 – Pricing model: from credits to performance-based 23:51 – Special offer: $100 wallet credit (Code: BXCandy100) 25:55 – Controversial Take: The coming Amazon seller exodus 27:09 – Prime’s evolving shopping experience + closing thoughts ------------------------------------------------------------- Connect with Seth and Brand Expand Website: https://brandexpand.io Facebook: https://www.facebook.com/brandexpandio Instagram: https://instagram.com/brandexpand.io LinkedIn: https://www.linkedin.com/company/brand-expand-io Youtube: https://www.youtube.com/@brandexpand Special Offer: GET $100 wallet credit from Brand Expand 💰 Use Promo Code: BXCANDY100 for $100 wallet credit Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!

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    The Amazon Strategist Show
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    © 2025 The Amazon Strategist Show
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    The Amazon Strategist Show