SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

Gen Furukawa
  • 5,0 (21)
  • MARKETING
  • CHAQUE SEMAINE

Step into the future of marketing with SuperMarketers, the podcast that equips you with the skills to become an AI-powered marketing leader. Learn from top marketers and practitioners who are revolutionizing the industry with work at the forefront of artificial intelligence. Our guest line-up includes the brightest minds in AI and marketing, revealing strategies that can transform your campaigns into ROI powerhouses. Hosted by marketing leader Gen Furukawa, you'll get actionable and easy-to-implement ideas to use AI become a SuperMarketer. Join the ride to elevate your marketing skills with AI!

  1. 15 AOÛT

    From 3 Words to 20+: Why AI Search Queries Are Destroying Traditional SEO with Shane Tepper of Retina Media

    LINKS:  Retina Media: https://retina.media/Shane on LinkedIn: https://www.linkedin.com/in/shanehtepper/SuperMarketers: www.supermarketers.ai

    19 min

  2. 16 JUIN

    The End of Traditional SEO: How AI is Reshaping Content Marketing with AirOps

    Key Takeaways:AI-Proof Channels: Events, referrals, and trust-based marketing are emerging as "AI-proof" channelsThe 95% Rule: 95% of content cited by AI agents has been updated in the last 10 monthsFour Pillars of Winning Content: Unique/authoritative, persuasive (to both humans and AI), well-structured, and properly citedContent Engineers: New role combining AI knowledge, content expertise, and business process optimizationAEO vs SEO: Answer Engine Optimization requires optimizing for multiple AI agents, not just GoogleTactical Strategies Discussed:Using Google Search Console to find high-impression, low-click pagesInternal linking as an overlooked SEO winSchema markup and proper H1-H4 structure for AI agentsContent refresh frameworks (low/medium/high effort levels)Voice memo workflows for content creationCustom GPT projects for content strategy  AirOps website: airops.comBenchmark your top pages against
the best in SaaS—and see what’s costing you visibility: https://www.airops.com/answer-engine-visibility

    32 min

  3. 2 MAI

    Fathom CEO Richard White on Leveraging AI Meeting Notes for Scalable B2B SaaS Marketing

    Every Zoom call hides revenue-ready insights. Fathom founder Richard White explains how AI meeting intelligence turns raw transcripts into competitive advantage, content fuel, and a product-led growth flywheel for B2B SaaS marketers. Check Out Fathom: https://fathom.video/

    24 min

  4. 28 MARS

    From Data Science to Generative AI: How to Think Like a Fractional Chief AI Officer with Josh Ebner of Sharp Sight Labs

    Show Highlights:  5:13 – Why SEO is breaking: AI-generated content, noise in SERPs, and Josh’s pivot to LinkedIn 10:40 – Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT 17:00 – What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs 21:00 – Data prep for vector databases: chunking content, using parsers, and why this step is critical 25:00 – How marketers can use segmentation and clustering models for better GTM strategy 32:00 – When LLMs work well: text generation, summarization, sentiment analysis, and chat transcript insights 34:00 – The future of LLMs in orgs: how they could replace middle management through summarization 📍 Visit Josh at Sharp Sight Labs 🤝 Connect on LinkedIn: Josh Ebner

    41 min

  5. 11 MARS

    How AI Scores Client Relationships for Scaling Professional Services: Courtney Baker, CMO of KnownWell

    Show Highlights: 0:00 - Introduction: How AI is reshaping client management in professional services 4:29 - Why professional service firms struggle with client data and decision-making 9:00 - How KnownWell’s AI scores client relationships and predicts retention risk 14:10 - AI vs. human intuition: Why gut instinct isn’t enough for scaling client relationships 19:30 - How AI surfaces upsell opportunities and prevents churn before it happens 24:45 - The future of AI in operations and why marketing firms must adapt 26:00 - Closing thoughts: How AI can give your business a competitive edge   Find Courtney on LinkedIn  Knownwell

    26 min

  6. 11/11/2024

    How to Transform Your Team into AI Power Users with Paris Childress of Hop Online

    Hop Online Paris Childress on LinkedIn Show Notes:  4:00 - Building an ICP Matrix with AI: Understanding customer profiles  8:00 -  How To Use client call transcripts to build better AI outputs  14:00 -  Creating an AI council: Getting 30 people on board without fear  16:00 -  Using GPT-4 as a strategic thought partner for agency transformation

    20 min

  7. 10/10/2024

    How To Be A One-Person Growth Team - AI-Powered Marketing To Scale Your Efforts with Zach Wright of Reveal.ai

    Zach on LinkedIn Reveal.ai 6:01 - Exploration of how to use customer insights in marketing 11:05 - Zach explains how customer understanding manifests in marketing efforts 15:48 - Discussion on personalization in outreach and scaling efforts 21:13 - Explanation of Anthropic's prompt builder and its benefits 26:36 - Exploring different ways to use customer conversation transcripts for content creation 31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset" 35:57 - Discussion on creating SOPs and improving processes with AI

    38 min

  8. 15/09/2024

    Mastering Content Creation in the Age of AI: Insights from SEO Expert Greg Brooks

    Greg Brooks on LinkedIn SearchTides Website Highlight Timestamps: 3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content9:15 - Discussion on the process of identifying core topics and creating content strategy16:30 - Greg shares a real-world example of content strategy using personal lending as a topic23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice28:30 - Greg's perspective on the importance of brand equity in the future of marketing

    38 min
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À propos

Step into the future of marketing with SuperMarketers, the podcast that equips you with the skills to become an AI-powered marketing leader. Learn from top marketers and practitioners who are revolutionizing the industry with work at the forefront of artificial intelligence. Our guest line-up includes the brightest minds in AI and marketing, revealing strategies that can transform your campaigns into ROI powerhouses. Hosted by marketing leader Gen Furukawa, you'll get actionable and easy-to-implement ideas to use AI become a SuperMarketer. Join the ride to elevate your marketing skills with AI!

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