Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

Mastering Local Marketing: Marketing Strategies for Small Business Growth
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  • MARKETING
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Mastering Local Marketing is a small business podcast focused on local marketing strategies, sales efforts, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

  1. Overlooked Marketing Signals in Real Estate: Insights for Small Business Growth

    3D AGO

    Overlooked Marketing Signals in Real Estate: Insights for Small Business Growth

    Discover how overlooked marketing signals in real estate can transform your marketing strategies for small business growth. In this episode of Mastering Local Marketing, we dive into how trends like new builds, rising rents, and commercial vacancies uncover shifts in customer acquisition and spending behavior before they show up in your sales numbers. If your marketing feels reactive or disconnected from local realities, learn to leverage real estate data as a powerful tool for proactive local advertising strategies.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

    25 min
  2. The Most Expensive Marketing Mistake You'll Make & Why You'll Never See It Coming

    5D AGO

    The Most Expensive Marketing Mistake You'll Make & Why You'll Never See It Coming

    Some of the most expensive marketing mistakes look like smart, responsible decisions. In this episode, we break down a common pattern seen in marketing strategies for small business, where well-intentioned marketing hires quietly slow progress, drain momentum, and delay results. These hidden costs are often overlooked, with no red flags or dramatic failures, just time and money slipping away unnoticed. If your marketing feels busy but not effective, or if your marketing results always seem just "one more week" away, this episode will hit close to home.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

    23 min
  3. Beginning AI Marketing Tactics For Small Business Growth w/Kajal Jain

    FEB 5

    Beginning AI Marketing Tactics For Small Business Growth w/Kajal Jain

    In this episode of Mastering Local Marketing, host Matt Hanson talks with AI expert Kajal Jain about beginner-friendly AI marketing tactics that small businesses can use to fuel growth. Kajal breaks down practical, jargon-free ways to apply AI for marketing strategies, content creation, customer communication, and productivity that are all designed to help small business owners streamline their marketing efforts. If you're a small business owner wondering how AI fits into your marketing strategy, this episode gives you clear starting points to begin using AI tools effectively today. Kajal also explains common pitfalls to avoid and how AI can support your business decisions without replacing the human touch. Whether you want to save time, improve efficiency, or stay competitive with smarter digital marketing and local advertising strategies, this conversation delivers actionable marketing tactics perfect for growing your small business. Tune in to learn how AI can transform your marketing approach and support your business growth journey. SOUND BITES "We should not be afraid of AI." "You have to give it a role." "You can be a one person team." CHAPTERS 00:00  Introduction to AI in Marketing 02:12  Understanding AI and LLMs 06:31  Effective Prompting Techniques 09:22  Training AI as a New Employee 10:49  Ethics and Governance in AI 11:29  Exploring AI Agents 15:15  Automation Opportunities for Small Businesses 18:44  Pitfalls and Best Practices in AI Implementation   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

    19 min
  4. Business Growth & Marketing Strategies From an E-commerce Brand w/Allyson Straka

    FEB 2

    Business Growth & Marketing Strategies From an E-commerce Brand w/Allyson Straka

    Starting a business is one thing. Growing it into a successful e-commerce brand is another. In this episode of Mastering Local Marketing, we sit down with Allyson Straka, the founder of The Frozen Garden, an e-commerce brand that makes it easy to enjoy smoothies with pre-portioned frozen fruit and vegetable packets delivered right to your door. We dig into why she started the business, how it has grown, and which marketing tactics are driving results today. From digital marketing strategies to customer behavior, brand awareness, and customer acquisition, this conversation is packed with real-world insight for any business owner looking to grow. Whether you run a local business, an e-commerce brand, or a service company, you will learn practical ideas you can apply to your own local advertising strategies, digital marketing efforts, and long-term business growth plan. If you want to know what is really working in marketing right now and how to attract more customers without wasting time or money, this episode is for you.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

    17 min
  5. Two Ways to Sell and Why Most Businesses Fail to Choose The Right One

    JAN 29

    Two Ways to Sell and Why Most Businesses Fail to Choose The Right One

    Most sales conversations small business owners have break down long before price ever becomes the issue. In this episode of Mastering Local Marketing, we will explore a simple shift in how businesses sell and why many unintentionally slow down the buying process without realizing it. This conversation looks at what actually moves people from interested to buying and why saying more is often the problem. Instead of focusing on scripts or pressure tactics, this episode challenges how sales conversations are approached and highlights subtle changes to your sales strategy that can dramatically speed up decisions and improve new customer conversions. If you have ever had a customer seem interested but hesitate, stall, or walk away, this episode will make you rethink how selling really works and what to do differently the next time.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

    25 min
  6. Three Creative Customer Acquisition Tactics for Small Businesses That Actually Work

    JAN 26

    Three Creative Customer Acquisition Tactics for Small Businesses That Actually Work

    In this episode of Mastering Local Marketing, we explore marketing for small business owners who want practical, real-world ideas to improve customer acquisition. This episode focuses on how speed, human connection, and buyer psychology quietly influence purchasing decisions and why small businesses that apply simple marketing strategies often outperform larger competitors. You will learn how small adjustments in your follow-up, messaging, and visibility can improve response rates, build trust, and turn interest into action. These are marketing strategies for small business owners who want results without complexity or large budgets. If you are looking for clear, actionable marketing tactics that help small businesses attract more customers and grow with confidence, this episode delivers ideas you can start using immediately.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

    28 min
  7. Is Social Media a Marketing Tool or Just Entertainment?

    JAN 22

    Is Social Media a Marketing Tool or Just Entertainment?

    Social media is one of the most talked-about yet misunderstood channels for small business marketing. In this episode of Mastering Local Marketing, we delve into whether social media truly functions as a powerful marketing tool that drives customer engagement and revenue, or if it has evolved into mere entertainment offering little real return. We explore how local businesses can develop an effective social media strategy by leveraging platforms like Facebook, Instagram, and TikTok within their overall marketing planning for small business growth. Many business owners feel overwhelmed or uncertain about their social media efforts, this episode breaks down the difference between visibility versus results, attention versus action, and busy work versus effective marketing. If you are responsible for marketing for small business or managing local marketing initiatives, this conversation will challenge your perspective on social media marketing strategies and help you use social media for business more intentionally and successfully.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

    22 min
  8. 10 Ways to Grow Your Small Business with Effective Marketing Strategies (Part 2)

    JAN 19

    10 Ways to Grow Your Small Business with Effective Marketing Strategies (Part 2)

    Growth does not happen by accident. Too many small businesses chase tactics without building a solid marketing plan. In this episode, we break down what sustainable business growth looks like and how local business owners can move beyond short-term wins with effective marketing for small business. We discuss core components of a strong marketing strategy including hiring and systems, building a predictable sales funnel, improving customer experience, and expanding reach without overextending your business. You'll learn why strategic planning matter more than motivation, how to reduce risks as you grow, and how to set meaningful goals that lead to lasting progress. This episode is designed to help small business owners stop reacting and start planning with smart marketing for small businesses. By the end, you'll have a clearer understanding of where growth really comes from and how to build a strategy that supports long-term success.   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.   Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

    28 min
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5
out of 5
8 Ratings

About

Mastering Local Marketing is a small business podcast focused on local marketing strategies, sales efforts, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

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