Mastering PR in the Age of AI: Modern PR Strategies for Startup Growth

S6 Ep2 – Sarah Woodhouse is a dynamic PR strategist, co-owner and Director of Ambitious, a Bristol-based public relations agency in the UK renowned for supporting fast-growing businesses with strategic comms, content, and innovation-led campaigns.

In this episode, Sarah shares her remarkable journey from launching her PR career in London to building an agency in Asia, scaling it across Greater China and Singapore, and returning to the UK to drive growth at Ambitious. She unpacks the evolution of PR in today’s digital and AI-driven world, offers invaluable insights into managing brand reputation, and explores the impact of culture, gender, and technology on the industry. The conversation also delves deep into the power of networking and storytelling for founders.

🎙️ Key Topics:

• How to craft measurable PR strategies for startup growth

• Navigating crisis communications and reputation management

• Embracing AI and the transformation of digital PR and content

• The influence of culture and women’s leadership in global business

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LinkedIn - https://www.linkedin.com/in/sarah-j-woodhouse/

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