The Sales Process Podcast

Shawn Derrick | Legacy Sales Engineering

The Sales Process Podcast cuts through the noise, providing business owners and sales professionals with actionable strategies to transform their sales processes. Hosted by Shawn Derrick, founder of Legacy Sales Engineering, with over 25 years of experience and hundreds of million in sales-driven results, this show is all about practical insights, proven tactics, and real-world success stories. Tune in for no-fluff conversations that help you streamline your sales, elevate your team, and drive consistent growth.

  1. 8 FEB

    Sales Harmony: The Art and Science of Success with Chris Wallace | E10

    Sales Process Podcast Episode PR: “Sales Harmony: The Art and Science of Success with Chris Wallace” In this must-listen episode of the Sales Process Podcast, host Shawn Derrick sits down with Chris Wallace of Digi Security to dive deep into one of the most compelling sales journeys out there—from door-to-door challenges to becoming a sought-after leader in digital security. Episode Highlights: From Rocking Stages to Knocking Doors: Chris shares his unlikely transition from pursuing a record deal and rocking large venues to braving the hardships of straight-commission door-to-door sales after a life-changing house fire. His raw, honest storytelling reveals how necessity and resilience can forge a new path when the spotlight fades. The Ultimate Sales Mentor – His Wife: Discover how Chris’s wife became the best sales manager he ever had. With tough love and unwavering support, she pushed him out of his comfort zone, proving that a strong personal foundation can turn rejection into a breakthrough and transform a bad day into a winning streak. Mindset Mastery and the Power of Gratitude: Learn how a serendipitous encounter with a motivational cassette and timeless insights from Zig Ziglar, Tony Robbins, and other thought leaders revolutionized Chris’s approach. He explains his signature “Ziegler Performance Formula”—where attitude, effort, and skill combine to deliver peak performance—and why starting each day by listing three things you’re grateful for can reset your entire perspective. Building Relationships the Artful Way: Chris reveals his creative approach to prospecting and relationship building—from leaving a bag of candy at a receptionist’s desk week after week to nurturing trust with potential clients. His philosophy is simple: if you invest in genuine relationships, sales will follow naturally. His stories of transforming a reluctant prospect into a multi-million-dollar account underscore the power of being a true partner rather than just chasing commissions. Sales as a Symphony: Blending his passion for music and sales, Chris introduces the concept of “Sales Harmony.” He compares crafting a sales process to writing a hit song—where mastering the fundamentals allows you to improvise, adapt, and ultimately deliver a performance that resonates with every client. Leadership, Learning, and Legacy: Transitioning from managing a team to forging his own path as a director of business development, Chris opens up about the leadership lessons learned along the way. With recommendations likeHow to Win Friends and Influence People,Think and Grow Rich, and insights from John C. Maxwell, he shows that continuous learning isn’t just for personal growth—it’s the key to building a lasting legacy. Why You Should Listen: If you’re a budding salesperson looking to break through barriers or a seasoned pro striving to refine your craft, this episode offers actionable insights, heartfelt anecdotes, and a fresh perspective on sales as both an art and a science. Chris Wallace’s journey proves that with the right mindset, mentorship, and a little creative flair, success is not only attainable—it’s inevitable. Connect with Chris Wallace: For more insights and to continue the conversation, find Chris on LinkedIn—look for the unmistakable big white beard, glasses, and a smile that says he’s always ready to share a story. Tune in now and let the harmony of passion, perseverance, and preparation transform the way you see sales!

    1 h y 3 min

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The Sales Process Podcast cuts through the noise, providing business owners and sales professionals with actionable strategies to transform their sales processes. Hosted by Shawn Derrick, founder of Legacy Sales Engineering, with over 25 years of experience and hundreds of million in sales-driven results, this show is all about practical insights, proven tactics, and real-world success stories. Tune in for no-fluff conversations that help you streamline your sales, elevate your team, and drive consistent growth.