Mastering Reactive PR and Newsjacking with Katie Storey

In this episode, Vince is joined by Katie Storey, Director at Press Box PR. Katie shares her insights on reactive PR and newsjacking, drawing from her extensive experience as both a journalist and a PR professional.

Learn how to stay relevant, be the first to the punch, and pitch effectively.

Whether you're new to PR or looking to up your game, this episode is packed with valuable tips and real-world examples.

⏰ Timestamps⁠

00:00⁠ - Intro⁠

00:55⁠ - Defining Newsjacking and Reactive PR⁠

03:09⁠ - Thinking Like a Journalist⁠

07:03⁠ - Five Keys to Newsjacking⁠

09:35⁠ - Relevancy and Case Studies⁠

19:04⁠ - Connecting the Dots in PR⁠

19:59⁠ - Creative Ideation Techniques⁠

20:56⁠ - Leveraging News for Brand Relevance⁠

22:31⁠ - Importance of Google Alerts⁠

23:03⁠ - Relevance in Local News⁠

26:15⁠ - Quick Content Turnaround⁠

28:46⁠ - Asserting Your Authority

⁠32:22⁠ - Engaging but Concise Pitches

⁠34:35⁠ - Building Relationships with Journalists⁠

37:20⁠ - Conclusion and Final Thoughts

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Interested in learning more? Check out our post about newsjacking: https://buzzstream.com/blog/newsjacking/