Mastering Reactive PR with Leah Daly

Mastering Reactive PR with Leah Daly (BuzzStream Podcast) In this episode of the BuzzStream Podcast, host Vince Nero is joined by Leah Daly, Senior PR at Fat Joe, to talk about mastering reactive PR. Episode Summary Leah shares her insights on the various strategies, the importance of relevancy, and the daily workflow required for successful reactive PR. They discuss key mistakes to avoid, proactive preparation for reactive PR, and best practices for identifying and pitching the right journalists. Chapters 00:00 — Welcome and Introductions 00:34 — Understanding Reactive PR 01:37 — Defining Reactive PR 02:31 — Relevancy in Reactive PR 05:02 — Daily Workflow and Preparation 06:18 — Proactive Approaches to Reactive PR 11:07 — Pitching Strategies 14:48 — Identifying the Right Journalists 23:14 — Common Mistakes in Reactive PR 29:39 — Conclusion and Final Thoughts Links Connect with Leah on LinkedIn Explore FatJoe BuzzStream + ListIQ