Mastering the Art of Pivoting in Event Management with Ryanne Rask

Production Value Matters: The Business Event Podcast


In this episode of Production Value Matters, host Matthew Byrne is joined by Ryanne Rask, Director of Events and Experiential Marketing at ProducePay.


Join them as they discuss:

  • Ryanne's career journey from culinary arts to tech events
  • The importance of fearlessness and diverse experiences in career pivots
  • Strategies for effective cross-functional collaboration with stakeholders
  • Managing last-minute changes in event planning
  • The role of contingency planning in event strategy
  • Emerging trends in the events industry, including the potential impact of AI


Ryanne Rask brings a wealth of experience from her diverse background in culinary arts, hospitality, and tech events. She offers valuable insights on overcoming fear during career transitions, effective stakeholder management, and adapting to unexpected challenges in event planning.


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Got a question on B2B Events? Fill out this form and Matthew will answer your questions in future episodes!


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: https://www.linkedin.com/in/ryanne-rask-ba61684bProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

  • Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
  • Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
  • The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

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