MasterMined: A Behavioral & Mental Health Podcast

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MasterMined isn't just about learning — it's about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale their behavioral health organizations—without losing sight of their mission.

  1. Ep. 46 Recovery Through Music and Meaningful Connection with Riley Osborne

    1D AGO

    Ep. 46 Recovery Through Music and Meaningful Connection with Riley Osborne

    What if the future of behavioral health isn't just clinical—but deeply human? In this episode of MasterMined, Riley Osborne, Chief Growth Officer at Recovery Unplugged, shares how music, culture, and emerging technologies like AI and virtual reality are transforming how we deliver care. From a life-changing moment in a transport van to building national programs and AI-powered call centers, Riley unpacks what it really takes to scale impact without losing empathy. This conversation dives into leadership, innovation, and the power of meeting people where they are—emotionally, clinically, and technologically. If you're leading in behavioral health, this episode offers a blueprint for growth that prioritizes people, outcomes, and meaningful connection.   Key Moments: 00:00 – A breakthrough moment: speaking to the heart through music 02:41 – Riley's recovery journey and early leadership influences 05:29 – Why community—not willpower—drives lasting recovery 08:55 – From skepticism to belief: discovering music as medicine 11:19 – The moment that changed everything in treatment 18:05 – Redefining growth in behavioral health beyond revenue 20:01 – Why individual therapy drives better outcomes 29:44 – "Music speaks where words fail" in family healing 32:20 – The origin of VR therapy and Good Thoughts 52:33 – AI in admissions: achieving 0% missed calls   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Riley Osborne: https://www.linkedin.com/in/riley-osborne-/ | https://www.recoveryunplugged.com/, https://www.rvkai.com/, https://www.goodthoughts.health/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    1h 6m
  2. Ep. 45 How AI Is Increasing Admissions Without Replacing Your Team with Jimmy Lyons

    MAR 24

    Ep. 45 How AI Is Increasing Admissions Without Replacing Your Team with Jimmy Lyons

    In this episode of MasterMined, Jimmy Lyons, President of Further, shares how AI is transforming behavioral health admissions—not by replacing humans, but by empowering them. Drawing from both his professional background in AI and personal experience navigating treatment systems, Jimmy breaks down how speed, empathy, and operational alignment can dramatically improve patient outcomes. From eliminating missed calls to increasing qualified leads and admissions, Jimmy explains how AI agents are helping programs capture critical "moments of crisis" when individuals are most ready to seek help. He also dives into the evolving role of AI, why the future is about enablement—not replacement—and how leaders can adopt these tools responsibly. If you're a behavioral health leader looking to improve admissions performance, marketing alignment, and patient experience, this conversation offers both strategy and real-world results.   Key Moments: 00:00 – AI should enable, not replace human care 02:51 – Personal experience reveals gaps in the system 05:04 – The "moment of crisis" and urgency in decision-making 08:39 – How AI agents engage, qualify, and route patients 13:21 – Why human connection remains critical in admissions 18:13 – The risk of over-relying on AI in behavioral health 24:15 – Results: more qualified leads and higher admit rates 26:02 – Eliminating missed calls and capturing lost opportunities 27:18 – Full-funnel data: aligning marketing and admissions 46:11 – What's next: AI "brain," verification, and future innovation   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jimmy Lyons: https://www.linkedin.com/in/jimmy-lyons | https://talkfurther.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    53 min
  3. Ep. 44 The Real Impact of ACA Subsidy Cuts on Behavioral Health with Andrew Kessler

    MAR 17

    Ep. 44 The Real Impact of ACA Subsidy Cuts on Behavioral Health with Andrew Kessler

    Policy decisions made in Washington can ripple quickly across behavioral health systems nationwide—and right now, providers are feeling the impact. In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen welcome back policy expert Andrew Kessler, Principal at Slingshot Solutions and a longtime advocate in behavioral health policy. Andrew breaks down the real-world consequences of the Affordable Care Act subsidy changes and the broader political dynamics shaping healthcare access in the United States. From enrollment shifts in ACA marketplaces to pressure on emergency departments and rural hospitals, Andrew explains why behavioral health providers could feel disproportionate impacts as coverage declines. He also walks through the political mechanics behind the changes—from reconciliation and congressional gridlock to election-year policy positioning. Most importantly, Andrew shares what behavioral health leaders should watch for next: potential Medicaid policy responses, political incentives driving legislation, and why providers must understand the policy environment shaping their patient populations. Key Moments 00:00 – Episode introduction and policy landscape overview 04:52 – How ACA subsidies originally worked and who they served 08:43 – The dramatic enrollment surge driven by enhanced tax credits 10:38 – Early enrollment data shows the first post-subsidy declines 14:07 – Why behavioral health may feel disproportionate impact 17:41 – The hidden costs of untreated mental health and ER utilization 25:41 – "Sticker shock" begins as consumers see rising premiums 31:29 – The government shutdown driven by the subsidy debate 39:14 – Election politics begin shaping healthcare policy decisions 54:40 – Why political ownership—not policy efficiency—often drives solutions Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Andrew Kessler: https://www.linkedin.com/in/andrew-kessler-5a10666/ | https://www.slingshotsolutions.net Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    1h 3m
  4. Ep. 43 The Next Era of Behavioral Healthcare with Dr. Thomas Milam

    MAR 10

    Ep. 43 The Next Era of Behavioral Healthcare with Dr. Thomas Milam

    Behavioral health access remains one of the greatest challenges in healthcare—but new models powered by telehealth, integrated care teams, and AI-driven insights are transforming what's possible. In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen sit down with Dr. Tom Milam, Chief Medical Officer of Iris Telehealth, to explore how healthcare systems can rethink behavioral health delivery. Drawing from decades of clinical, academic, and leadership experience, Dr. Milam shares how telepsychiatry can expand access to underserved populations, why healthcare must move beyond "encounter-based" care, and how AI could help patients and providers understand health patterns in ways never before possible. From rural access challenges to the promise of longitudinal patient data and relationship-centered medicine, this conversation explores how behavioral health leaders can build systems that prioritize prevention, patient understanding, and meaningful care.   Key Moments 00:01 – Why medicine can't become "Jiffy Med" and the importance of meaningful care 01:27 – Dr. Tom Milam's journey from private practice to telehealth leadership 04:31 – How early telehealth experiments revealed new ways to deliver care 07:20 – Addressing the national shortage of behavioral health providers 09:44 – Breaking stigma and reframing mental health through genetics and family history 13:28 – How telepsychiatry empowers primary care providers 15:57 – Integrating spirituality and science in behavioral health care 26:11 – Why healthcare systems wait for crisis instead of preventing it 38:00 – Where AI is creating real value in behavioral health 52:03 – Why healthcare must move beyond fast, encounter-based medicine   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dr. Tom Milam: https://www.linkedin.com/in/tom-milam/ | https://iristelehealth.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    1h 1m
  5. Ep. 42 How to Advance Your Career in Behavioral Health with Jordan Young

    MAR 3

    Ep. 42 How to Advance Your Career in Behavioral Health with Jordan Young

    In this episode of MasterMined, Jordan Young—CEO of Jordan & Associates Consulting—pulls back the curtain on what's really happening in the behavioral health hiring market. With experience spanning admissions, national conferences, and executive recruiting, Jordan has worked with more than 100 organizations and surveyed thousands of professionals across the industry. He shares what hiring managers consistently get wrong, why business development roles turn over more than any other position, and what actually drives employee retention. From resume red flags to generational dynamics, this conversation offers practical, data-backed insights for behavioral health executives who want to build stronger teams—and for professionals who want to grow their careers with intention.   Key Moments: 00:28 – Compensation vs. advancement: what really drives career moves 28:27 – Why a poorly written resume quietly kills opportunities 29:49 – The two biggest interview disqualifiers (60%+ response rate) 31:44 – 57% say compensation drives satisfaction—but that's not why they leave 32:29 – "The grass is brown on both sides" career reality check 39:04 – The myth of hiring for a "book of business" 44:41 – Behavioral health as an under-professionalized profession 47:26 – Why employees need a compass, map, and guide 49:16 – What healthy turnover should actually look like 50:10 – The "banana test" for organizational culture   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined   Connect with Jordan Young: https://www.linkedin.com/in/jordan-young-799b0218 | https://www.jordanandassociates.net/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    55 min
  6. Ep. 41 How Rock Bottom Built a Behavioral Health Innovator with Daniel Callahan

    FEB 24

    Ep. 41 How Rock Bottom Built a Behavioral Health Innovator with Daniel Callahan

    What happens when lived experience, clinical expertise, and entrepreneurial grit collide? In this episode of MasterMined, Dr. Dan Callahan shares his remarkable journey—from addiction and incarceration to becoming a licensed social worker, treatment center founder, and technology innovator serving behavioral health providers nationwide. Dan opens up about how recovery shaped his leadership philosophy, why traditional "push harder" clinical models often backfire, and how motivational approaches create real engagement. He also dives into the operational side of care—EHR frustration, payor clawbacks, compliance risks, and why AI-powered chart auditing and cybersecurity protection are no longer optional. If you lead, operate, or support a behavioral health organization, this conversation is a masterclass in resilience, innovation, and protecting what you've built.   Key Moments: 02:53 – Dan's recovery journey begins and how it shaped his calling 08:50 – Prison, perspective, and the turning point 12:18 – "0% success rate" and the fuel to prove otherwise 17:09 – Self-help vs. self-improvement in recovery 21:13 – The pushback principle: why pushing creates resistance 22:50 – Launching a treatment center and thinking like an entrepreneur 31:23 – Insurance clawbacks and why documentation must track acuity 34:18 – Building AI-powered chart auditing for compliance protection 38:38 – Cybersecurity risks, data breaches, and protecting behavioral health providers   Learn More & Connect USE CODE: Master2026 for 20% off at Pentester.com Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dan Callahan: https://www.linkedin.com/in/happyrecovery/ | https://chartauditor.com/ | https://npd.pentester.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    54 min
  7. Ep. 40 AI vs. Google: The New Search Rules in Behavioral Health with Abigail Carroll

    FEB 17

    Ep. 40 AI vs. Google: The New Search Rules in Behavioral Health with Abigail Carroll

    Is SEO dead—or just evolving? In this episode of MasterMined, Snapshot's Digital Growth Director Abigail Carroll breaks down what behavioral health leaders must understand about search in the age of AI. From Google's market share dipping below 90% for the first time to the rise of ChatGPT and AI overviews, Abigail explains what's really changing—and what's not. She unpacks zero-click searches, generative engine optimization (GEO), YouTube's growing dominance, and why "people-first" strategy beats checklist SEO every time. If you're a behavioral health executive wondering how to protect admissions, increase visibility, and make smarter digital investments, this episode delivers clarity in a noisy, fast-changing landscape.   Key Moments: 00:00 – Google's market share dips below 90% as ChatGPT rises 01:13 – Abigail's journey from content strategy to enterprise SEO leadership 03:08 – Why "checklist SEO" is outdated 06:02 – FAQs and schema: The new foundation for AI visibility 12:47 – Understanding zero-click search and declining clicks 20:40 – The battle between Google and OpenAI 25:57 – Why YouTube is Google's secret weapon 30:00 – The power of a people-first strategy 41:19 – Local SEO tactics behavioral health leaders should implement now   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Abigail Carroll: https://www.linkedin.com/in/abigailrcarroll/ | https://www.snapshotinteractive.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    46 min
  8. Ep. 39 Who's Really Profiting in Behavioral Healthcare with L.A. Galyon

    FEB 10

    Ep. 39 Who's Really Profiting in Behavioral Healthcare with L.A. Galyon

    In this episode of MasterMined, returning guest L.A. Galyon of Brentwood Capital Advisors joins Mark Scrivner, Jeff Skillen, and Lee Pepper to unpack what he's seeing across healthcare investment as the industry heads toward 2026. Fresh off the J.P. Morgan Healthcare Conference, L.A. breaks down capital trends, valuation realities, and why behavioral health remains one of the most compelling—yet misunderstood—sectors for investors. The conversation digs into why outpatient and hybrid care models are gaining momentum, how payer dynamics and middlemen continue to distort incentives, and what founders must do now to build durable, investable businesses. L.A. also offers candid perspective on private equity's reset, realistic valuation expectations, and the operational discipline required to pass diligence in today's market.   Key Moments 01:09 – Why JP Morgan sets the tone for healthcare investing each year 03:50 – The shift from provider roll-ups to "picks and shovels" investments 04:52 – Why behavioral health is still early in its lifecycle 08:19 – Moving care out of facilities and into lower-cost settings 12:36 – The growing frustration with healthcare middlemen 18:05 – What private equity learned from the last three years 24:15 – Why decisive buyers are winning deals again 36:20 – What actually drives higher multiples in behavioral health 42:36 – How much providers should really be spending on marketing 48:27 – Three things leaders should do now to build long-term value   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with L.A. Galyon: https://www.linkedin.com/in/l-a-galyon-88244321/ | https://www.brentwoodcap.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

    59 min
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MasterMined isn't just about learning — it's about digging deep to uncover what truly works in the business of behavioral health. This podcast will explore the innovative strategies, operational frameworks, and leadership lessons driving success in the mental health industry. From scaling private practices to managing multi-location organizations, each episode delivers clear, candid, and compelling conversations to help business owners, executives, and industry leaders build, optimize, and scale their behavioral health organizations—without losing sight of their mission.

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