84 episodes

Have you ever wondered how 6 and 7 figure online service brands are actually built? You’ve seen so many marketers promising huge results and are now thinking, there has to be another way to scale …

On the podcast I dig beneath the surface to find the real reasons business owners have reached their revenue goals. The choices, the strategies and the big shifts they’ve made to get there. And guess what? They are NOT following the one-size-fits all formulas mass marketers will make you believe work for everyone.

I focus on finding the truth - the real business models, scalable offers and marketing tactics that build sustainable, profitable brands. And I do this on the podcast by asking my guests deep questions and sharing my own stories of how I’m scaling deep.

Scaling Deep with Lisa Princic Lisa Princic

    • Marketing
    • 5.0, 22 Ratings

Have you ever wondered how 6 and 7 figure online service brands are actually built? You’ve seen so many marketers promising huge results and are now thinking, there has to be another way to scale …

On the podcast I dig beneath the surface to find the real reasons business owners have reached their revenue goals. The choices, the strategies and the big shifts they’ve made to get there. And guess what? They are NOT following the one-size-fits all formulas mass marketers will make you believe work for everyone.

I focus on finding the truth - the real business models, scalable offers and marketing tactics that build sustainable, profitable brands. And I do this on the podcast by asking my guests deep questions and sharing my own stories of how I’m scaling deep.

    Moving Through Limiting Beliefs to 5x Income with Amira Alvarez

    Moving Through Limiting Beliefs to 5x Income with Amira Alvarez

    Amira Alvarez is the founder and CEO of The Unstoppable Woman. We jump right into the deep end talking about mindset and the importance of having the right perspective as you grow your business. She shares how she made six figures by hustling and how she realized she needed new principles to triple and eventually 5x her yearly income. Amira then describes how she helps clients through coaching and why common mindset problems all have unique roots. Read more at scalingdeep.com/limiting-beliefs-amira-alvarez

    • 55 min
    Getting to the root of our mindset blocks, why they exist and what it takes to move beyond them

    Getting to the root of our mindset blocks, why they exist and what it takes to move beyond them

    I was resistant to the concept of “mindset blocks” until I found a way to connect with it more deeply. In this episode I talk about a definition of “mindset” that I’ve found more useful and the difference between growth & fixed mindsets. I also share my own mindset blocks like wanting to be thought of as smart & avoiding challenges out of a fear of failure. And I cover why I think some mindset blocks are related to our narcissistic culture. Read more at scalingdeep.com/mindset-problems.

    • 28 min
    What NOT to do when you’re starting a business as a side-hustle with Sasha Korobov

    What NOT to do when you’re starting a business as a side-hustle with Sasha Korobov

    We all have stories of failure and missed opportunities in business, but some of those early missteps can be the most memorable and helpful. Sasha Korobov is a coach for side-hustlers who are still working in their 9-to-5 jobs. We talk about what she did and didn’t learn from online courses and gurus, how she realized they weren’t actually solving her problems, and why she decided to circle back and work with me again when she was ready to level up. Read more at scalingdeep.com/side-hustle-sasha-korobo

    • 52 min
    Show clients how you’ll get them results with a client success map

    Show clients how you’ll get them results with a client success map

    Potential clients want to know one big thing when deciding whether they should work with you - can you help them get the results they want? In this episode I’ll walk you through what a client success map is, why it will inspire confidence in your potential clients, and how I’ve started using this tool in my own business. I will also share what goes into my own client success map and how I’ve refined my process for getting amazing results over time. Read more at scalingdeep.com/client-success-map.

    • 28 min
    Turning a unique skill set into an agency, program & SAAS product with Media Maven Christina Nicholson

    Turning a unique skill set into an agency, program & SAAS product with Media Maven Christina Nicholson

    Christina Nicholson is an award-winning journalist & mentor to other business owners who teaches them to be their own publicist. Her newest project is a SaaS venture for customized pitch lists of top podcasts. We discuss her work in media & journalism and the transition to freelance work & a public relations agency. She tells us about Podcast Clout, the SaaS subscription service she’s building to fill a hole in the podcast publicity market. Read more at scalingdeep.com/media-maven-christina-nicholson.

    • 53 min
    How to network up to meet your biggest clients & when to trademark with Autumn Witt Boyd

    How to network up to meet your biggest clients & when to trademark with Autumn Witt Boyd

    Autumn Witt Boyd is an intellectual property lawyer and the founder of AWB Firm. Her team works with business owners to help them protect everything they’ve built, including online courses & other IP. We talk about the trademarking process, how long it typically takes, and why it’s so important to get your legal ducks in row early. We also discuss how she’s scaled her own business by investing in relationships with amazing entrepreneurs. Read more at scalingdeep.com/trademark-your-business-Autumn-Wit

    • 1 hr 2 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

@shannonlmattern ,

Lisa asks all the questions I want to have answered!

Just listened to #77 about $100k offers and it was SO GOOD! Lisa asked every question that popped into my head while I was listening - she really does go deep with her interviews and I can’t wait to listen to the series on wealth!

Grusha - ElitePodcastBookings ,

Really helpful content from Lisa!

Tons to learn! We look forward to your next episodes!

Jeabbi ,

Lisa is helping me GROW my business!

I’ve worked with a lot of business coaches, but Lisa is a cut above when it comes to business strategy. I was so impressed with the quality of this podcast that I booked a private strategy session with Lisa, and it’s got me thinking of my business in a whole new way. I see the potential for my business to SCALE in ways I’d never thought of. This is now in my top 3 go-to podcasts as I continue to grow and scale my online business!

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