Mastery with Michal

Michal Schuster

Business Mastery Trainings for the modern coach, teacher, healer, guide.Stop spinning your wheels and start operating like a truly mastered CEO. On this podcast, I break down the calibrated business systems, magnetic messaging, and sales psychology required to remove the guesswork and build a full-time online coaching business... YOUR WAY.LFGxoxoMichal

Episodes

  1. 4D AGO

    2026 High PROFIT Tech Stack for Coaches & Creators

    Welcome, welcome :) to an intimate little behind the scenes recording sesh. I just got done with my 2025 books, I've been updating my tech stack for 2026 to MAXIMIZE profitability. So I wanted to share with you the decisions I've been making... what software and apps are OUT and which ones are IN.Check it out:The "Heck No" List (Tools I Retired from 2025) Flodesk: Cut to save $700/year; too expensive for early-stage email needs. Pretty, but not a needle-mover.Stan Store: Retired in favor of a cleaner, single-link strategy. Too expensive for the all-in functionality ($99/month ew)Zoom: Replaced by Google Meet (included in Workspace).ChatGPT Plus: Consolidated by using Gemini Pro (included in Workspace).The "High-Profit" 2026 StackNotion + Super.so: My secret for turning Notion pages into sleek, responsive websites for free.Carrd.co: A powerful, aesthetic "Link in Bio" alternative.Google Workspace ($19/mo): The ultimate hub for 5TB storage, pro email, and Gemini AI.Fathom AI (Free): Automatically records, transcribes, and summarizes my calls so I can stay present.TidyCal ($29 Lifetime): My go-to for appointment booking—one payment for life, no monthly sub.Wave ($19/mo): Automated bookkeeping to keep your "money dates" easy.Skool ($9/mo): The most accessible entry point for hosting pro-level courses and community.Slack & Trello (Free): My powerhouse duo for organized client communication and task tracking.Visible ($19/mo): A high-performance, budget-friendly mobile plan (and a total business expense!).Canva ($120/yr): My non-negotiable for all things graphic design, photo editing and branding.CapCut (Free): My top choice for high-speed mobile video editing, more options and more reliable than IG Edits.Riverside.fm ($29/mo): Studio-quality audio and easy longform video editing.On My Radar (Potential Additions)Beacons: I'm considering this as a Stan Store/Landing page alternative; their $29/mo Pro plan includes unlimited email marketing, auto DMs, and 0% transaction fees. 1️⃣ Join the MASTERY Community (FREE) 👉 HEREGet instant access to my 30-Day Sales Course + Launch Kit and monthly networking calls.2️⃣ Apply for Business & Messaging Mastery™ 👉 HERE DM me "33" to apply for my 6-month, 1:1 business accelerator program. 3️⃣ Steal My High-Profit 10x Tech Stack 👉 HERE The exact list of tools I use to run my business, helped me 10x my income in just 12 months.

    19 min
  2. FEB 10

    Build a Signature High-Ticket Offer That SELLS

    Information is free, but RESULTS require accountability. If you’ve been struggling to move your audience from interested... to INVESTED it’s likely not your talent. It’s your offer architecture and messaging.Connect & Scale: 1️⃣ The MASTERY Community (Free) Join my Skool group to get instant access to my Free 30-Day Sales Course + Launch Kit and join our Monthly Virtual Networking Calls 👉 https://www.skool.com/michal-emily-coaching-8572/about2️⃣ Business & Messaging Mastery™ 6-Month Business Accelerator Program for Coaches ready to go all in. 👉 DM me "33" on Instagram to apply to work with me 1:1 https://www.instagram.com/michalemilyschuster/ In this episode of Mastery with Michal, we are breaking down the exact science of crafting a signature high-ticket offer that resonates. We dive deep into the "Trifecta of Trust" and why most coaches fail to bridge the gap between where their client is and where they want to be. The Accountability Gap: Why people stop paying for information and start paying for implementation.The 3 Eternal Markets: How to anchor your offer in Health, Wealth, or Relationships for maximum conversion.The Trifecta of Trust: The three specific pillars your prospect must believe in before they ever swipe their card.Messaging that Mirrors: How to stop guessing and start using the exact language your audience uses to describe their pain points.The Before vs. After: How to visualize the transformation so clearly that the investment becomes a "no-brainer." Chapters 00:00 – The hard truth about information vs. implementation.05:07 – Architecture of a Signature Offer: From "nice to have" to "must-have."08:23 – The Audit: Why your current offer is hitting a wall.21:17 – The Trifecta of Trust: The psychology behind high-ticket sales.31:38 – Messaging Frameworks: Speaking to the soul of your ideal client.

    40 min

About

Business Mastery Trainings for the modern coach, teacher, healer, guide.Stop spinning your wheels and start operating like a truly mastered CEO. On this podcast, I break down the calibrated business systems, magnetic messaging, and sales psychology required to remove the guesswork and build a full-time online coaching business... YOUR WAY.LFGxoxoMichal