matrixmeansmedia's podcast

Brenda Hetrick
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In this podcast, Brenda Hetrick, CRO of Matrix shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling. Listen in as Brenda interviews key industry leaders that are not only deep in the trenches of the evolution, but integral and influential to driving it forward in the Matrix Means Media podcast.

  1. 06/17/2022

    CANDID CONVERSATION SERIES- EPISODE 13: MEDIA AD SALES TRANSFORMATION

    Listen in to this special candid conversation event talking about how media technology partnerships are transforming the media advertising marketplace. National rep firm, CoxReps, alongside broadcasters Graham Media Group, Gray Television, and Hearst Television recently announced a new partnership with Matrix Solutions to accelerate the development of its Media Sales Gateway. What does that mean for the industry-at-large and how can we leverage similar collaborations to further automate advertising convergence. Find out as Mark Gorman (CEO, Matrix Solutions), moderates with speakers Ann Hailer (President, CoxReps), Al Lustgarten (SVP Technology & Information Services, Hearst Television), Karen Youger (SVP Sales Operations, Gray Television), and Stephanie Slagle (VP & CIO, Graham Media Group). Don't forget to catch the pre-game conversation with Mark Gorman and Matrix President, Brenda Hetrick, before the Candid Conversation kicks off!

    54 min

  2. 01/18/2022

    SPECIAL EDITION CASE STUDY: MONACH VIEWPOINTS-TRANSITIONING TO THE MONARCH PLATFORM

    Listen in to this special podcast edition where Matrix's own Sandy Gardner met up with Michael Spiesman, VP of Sales and Marketing for Allen Media Broadcasting and Heartland Media Group, and two Account Executives (AE's) from WLFI, Lafayette Indiana, Thomas Steiner and Ron Schuessler, to chat about Matrix's media-specific CRM and Sales Intelligence ad-sales platform, Monarch, how it fits into the daily life of an AE, and the benefits that come from using the platform.

    41 min

  3. 09/24/2021

    CANDID CONVERSATION SERIES- EPISODE 12: AD-SUPPORTED STREAMING TV FTW

    Listen in to the September Media Ad Sales Summit Candid Conversation, discussing the rapid rise and widespread penetration of ad-supported streaming television offerings as well as how CTV/OTT/FAST advertising is transforming on-demand and linear video streaming, what its future looks like, and the significant challenges that still lie ahead. Brenda Hetrick (CRO, Matrix Solutions) moderates and is joined by Michael Teicher (CRO, E.W. Scripps), Ian Donnelly (Mgr, Ad Operations, Cinedigm), and Raoul Marinescu (Pres., Streaming Sales, Local Now/ Entertainment Studios). Also, catch the pre-game conversation with Brenda Hetrick and Matrix CEO, Mark Gorman, before the Candid Conversation kicks off!

    54 min

  4. 08/19/2021

    CANDID CONVERSATION SERIES- EPISODE 11: AD BUY/SELL AUTOMATION: NOW AND WHEN?

    Listen in to the August Media Ad Sales Summit Candid Conversation, discussing the ongoing challenges and upcoming opportunities in the march towards automating ad processes and improving transactional efficiencies. Joe Lampert (Senior Program Manager, CNOmniMedia) moderated this in-depth conversation with insights on this important topic from Mark McKee (SVP & Chief Revenue Officer, FreeWheel), Jay Stevens (President, Hudson MX), Fraser Woollard (SVP Business Development, Mediaocean), and Mark Gorman (CEO, Matrix Solutions). Make sure to listen to the pre-game conversation with Matrix CRO, Brenda Hetrick, and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!

    57 min

  5. 06/15/2021

    CANDID CONVERSATION SERIES- EPISODE 10: BROADCAST MEDIA'S NEW GROOVE

    Listen in to the June Media Ad Sales Summit Candid Conversation, focused on the challenges and opportunities of broadcast media groups as they become not only bigger, but emerge as the driving engines behind a wide range of synergistic cross-media enterprises. Brenda Hetrick (Matrix Solutions) moderated this discussion with Tom O'Brien (The Weather Group/ Allen Media Group), Brian Lawlor (E.W. Scripps) and William Sally (Nexstar Broadcasting Group). Make sure to listen to the pre-game conversation with Matrix CRO, Brenda Hetrick, and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!

    52 min

  6. 05/21/2021

    CANDID CONVERSATION SERIES- EPISODE 9: US MEDIA'S REGULATORY OUTLOOK

    Listen in to the May Media Ad Sales Summit Candid Conversation which focuses on how the new administration will impact the entire media regulation landscape. Tim Hanlon (The Vertere Group) moderates this discussion on consumer data & privacy, local media ownership, broadcast retrans/must-carry, the growth of state regulation on political advertising - particularly online, and more, with David Oxenford (The Law Firm of Wilkinson Barker Knauer LLP) and Eriq Gardner (The Hollywood Reporter). Make sure to listen to the pre-game conversation with Matrix CRO, Brenda Hetrick, and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!

    59 min

  7. 04/22/2021

    CANDID CONVERSATION SERIES- EPISODE 8: AUTOMATING THE BUY/ SELL MANUAL TRANSACTIONS AND PROCESSES

    Listen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to 'talk shop' on how to automate the media marketplace! Delving into the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain, Missy Evenson (VP of Sales, Local Media, Scripps), Barbara Bekkedahl (President, Weather Group Ad Sales & Client Partnerships, The Weather Channel), and Becky Meyer (SVP, National Sales, Gray Television, Inc.) will share their insights with moderator Mark Gorman (CEO, Matrix Solutions). Make sure to listen to the pre-game conversation with Matrix CRO, Brenda Hetrick, and Matrix CEO, Mark Gorman before the Candid Conversation kicks off!

    50 min

  8. 03/16/2021

    EPISODE 13: GUEST ANGELA BETASSO, JDA.Media

    Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso, as she discusses how she got to where she is today, as well as how her past experience as both a National Seller and Local Seller are influencing her new role at JDA.Media. The trio also dives into how sales discipline has served as a key differentiator throughout the challenges presented over this past year.

    38 min
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About

In this podcast, Brenda Hetrick, CRO of Matrix shares an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling. Listen in as Brenda interviews key industry leaders that are not only deep in the trenches of the evolution, but integral and influential to driving it forward in the Matrix Means Media podcast.

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