Humans of Multifamily

Zuma

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Humans of Multifamily

CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!

قبل ١٥ ساعة

John Carlson: The President of Mark Taylor on Building a Five-Star Property Management Culture

Shiv Gettu sits down with John Carlson, President of Mark Taylor, who shares his remarkable journey from Minnesota farm boy to multifamily leader. Growing up with a single mother who had him at 17, John experienced a transformative moment in fifth grade when he was labeled a "geek" at his new school - an experience that forever changed how he views and treats others. Through candid conversations about his stepfather's influence on his work ethic, his transition from electrical engineering to multifamily, and the pivotal moment in 2006 when he had to lay off 25 employees, John reveals the deep personal values that shape his leadership approach. His emphasis on discipline, growth, and "doing the right thing" has guided his two-decade career at Mark Taylor, where he now leads 843 employees. Whether discussing his five principles for success, his relationship with his 13-year-old stepdaughter, or his vision for creating a "Mark Taylor University," John's story illustrates how early adversity can develop the grit necessary for lasting achievement. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. V isit getzuma.com and follow Shiv on LinkedIn. 00:00 Small-Town Minnesota Upbringing10:00 Farm Work Ethic & Early Career24:00 Growth Mindset & Personal Development38:00 Daily Routine & Stress Management51:00 The Journey from Asset Manager to President

١ س ٢ د
قبل يومين

Jill Hinton: The President of GoldOller on Creating Moments That Matter

Shiv Gettu sits down with Jill Hinton, President of GoldOller, who shares her journey from military child to multifamily leader. Born in Iceland and moving every two years until age 12, Jill developed adaptability and people skills that would serve her throughout her career. After losing her father at 14, she grew up quickly, taking on responsibilities beyond her years and developing a drive for constant improvement. Through candid conversations about stumbling into multifamily from criminal justice studies, building confidence despite early insecurities about her height, and her philosophy of "walking the walk" as a leader, Jill reveals how personal loss shaped her leadership style. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn 00:00 Military Childhood & Global Upbringing14:00 Losing Her Father & Finding Direction21:00 From Criminal Justice to Multifamily35:00 Building Team Culture Through Connection43:00 Leadership Philosophy & Walking the Walk

٥٠ من الدقائق
٢٥ فبراير

Sarah Gencarella: The Leasing Agent who Became VP of Marketing

Shiv Gettu sits down with Sarah Gencarella, VP of Marketing at Olympus Property, who shares her journey from shy kid to industry leader. Growing up constantly relocating, Sarah's parents pushed her out of her comfort zone, making her introduce herself to strangers and join speech and debate. After working as an accountant at KPMG, she took a leap of faith into multifamily, starting as a leasing consultant before finding her calling in marketing. Through candid conversations about leadership philosophy, data versus intuition, and building company culture, Sarah reveals how Olympus grew from 15,000 to 34,000 units during her tenure. Her story illustrates the power of adaptability, continuous learning, and the importance of equipping others to take your job. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Childhood & Early Challenges13:00 Academic Drive & Work Ethic24:00 KPMG to Multifamily Transition37:00 Leadership Philosophy & Growth54:00 Industry Future & AI Impact

١ س ١ د
١٨ فبراير

Demetri Themelis: The $75 Check That Skyrocketed Knock

Shiv Gettu sits down with Demetri Themelis, co-founder of Knock, who shares his journey from finance to entrepreneurship. Growing up in a Greek-American household where money struggles were frequent, Demetri developed an early drive for financial security. After working as an equity sales trader at UBS during the financial crisis, he and his co-founder Tom took a leap of faith into tech. Through raw conversations about the three-year journey to their first $75 check, building product-market fit, and managing the emotional highs and lows of entrepreneurship, Demetri reveals how Knock evolved from a simple scheduling platform to a comprehensive CRM solution. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Introduction & Early Money Memories02:00 Family Background & Greek Community08:00 First Formal Mentorship Experience19:00 UBS Career & Transition to Tech43:00 Product Market Fit Journey & First Customer59:00 Post-Exit Reflections & New Motivations

١ س ١٦ د
١١ فبراير

Chase Harrington: The Gift of Not Fitting In

Shiv Gettu sits down with Chase Harrington, who shares his remarkable journey from aspiring dentist to tech executive. As the youngest of four siblings in a middle-class family, Chase's path took an unexpected turn when dental school rejection led him to a plasma company, where he discovered his true calling in business leadership. Through candid conversations about childhood insecurities, bullying, and the drive for excellence, Chase reveals how early experiences shaped his leadership style at Entrata, where he helped grow the company from 20 to over 2,000 employees. His story illustrates how life's biggest setbacks often lead to the most profound opportunities for growth. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visitgetzuma.com and follow Shiv on LinkedIn. 00:00 Early Life & Family Values08:00 Academic Drive & Texas Academy19:30 Dental School Dreams & Rejection28:00 Finding Purpose in Business36:00 The Path to Tech Leadership50:00 Personal Growth & Leadership Lessons

١ س ٣٥ د
٤ فبراير

Christian Belew: The Skater Kid Who Built a Marketing Empire

Shiv Gettu sits down with Christian Belew, Managing Director at RPM Living, as he shares his unconventional path from drumline captain to marketing leader. Through stories of finding his tribe in college and joining RPM on the first day of COVID lockdown, Christian reveals how he helped grow the marketing team from 4 to over 100 people by leading with trust. He discusses the power of being in the right place at the right time, why sharp skills matter more than perfection, and how his military family background shaped his balanced approach to leadership. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Early Years & Finding Direction 08:00 College Years & Leadership Growth 19:30 First Jobs & Marketing Journey 28:00 Joining RPM During COVID 36:00 Building & Leading Teams 45:00 Future of AI in Multifamily

٥٤ من الدقائق
٢٨ يناير

Devin Shurtleff: How The CEO of Opinion Learned to Lead Through Loss

Shiv Gettu sits down with Devin Shurtleff, CEO of Opinion, as he opens up about losing his co-founder and best friend Justin Bingham. Through stories of building a fortress of support, finding product-market fit in multifamily, and processing profound loss while leading a company, Devin provides a raw look at the human side of entrepreneurship. In an emotional conversation, he shares their last interaction, the challenge of telling his team, and how the multifamily industry has rallied around him during the darkest moments. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. Key moments:00:00 Early Life & Work Ethic13:00 Building First Businesses26:00 Finding Product-Market Fit32:00 Processing Justin's Loss41:00 Leading Through Crisis54:00 The Last Goodbye Note: This was a particularly emotional and vulnerable conversation about recent loss. Devin's openness about grief, leadership, and friendship provides a powerful reminder of the deep human bonds that exist within the multifamily industry.

٥٤ من الدقائق
٢١ يناير

Melanie French: Managing People & Properties as the CEO of RR Living

Shiv Gettu sits down with Melanie French, CEO of RR Living, as she shares her remarkable journey from weekend leasing agent to industry leader. Through stories of standing in line with police escorts to deposit rent checks and creating self-service maintenance closets, Melanie reveals how property management has evolved over four decades while its core mission remains unchanged: creating homes where life's best memories unfold. With infectious optimism and deep wisdom, she discusses why taking risks at eighteen led to managing over 200,000 apartment homes, how finding love started with a Coast Guard flood call, and why every front door represents an opportunity to make magic in someone's life. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn. 00:00 Early Life & Family Values08:00 Taking Risks & Finding Purpose19:30 Evolution of Property Management28:00 The Human Side of Housing36:00 Leading with Love in Multifamily50:00 Technology & Future of Service

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CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!

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Humans of Multifamily