Humans of Multifamily

Zuma

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Humans of Multifamily

CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!

قبل يومين

Tara Samuels: Trading Perfection for Connection

Shiv Gettu sits down with Tara Samuels for an intimate conversation about overcoming childhood trauma, the power of mentorship, and creating safe spaces in the multifamily industry. Through candid stories about finding love at a trade show and healing family relationships, she illustrates how authenticity can transform both personal life and professional leadership. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn. 00:00 Early Life & Family Dynamics 08:00 Processing Childhood Trauma 19:30 Finding Purpose Through Work 28:00 Healing & Personal Growth 36:00 Love Story in Multifamily 50:00 Project 66 & Mentorship Program

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Melania Armenta: A Blueprint for Bold Change

Shiv Gettu sits down with Melania Armenta, Director of Resident Strategy at Gallery Residential, as she shares her journey of personal and professional reinvention. Born into a family of Mexican migrant workers, Melania opens up about her transition journey, her deep connection to spirituality, and how she's revolutionizing the multifamily resident experience through art and authenticity. From organizing body painting events to launching the largest Artists in Residence program, Melania discusses how viewing everyday experiences as art can transform both business and life. She also shares profound insights about love, dignity, and the courage to be wrong. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Early Life & Family Background 08:00 Personal Journey & Transition 19:30 Spirituality & Source 28:00 Creating Art in Multifamily 36:00 Artists in Residence Program 43:00 Personal Values & Growth

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Dana Pate: When Success Feels Like Starting Over

Shiv Gettu sits down with Dana Pate, founder of Stitched Marketing, as she shares her journey from growing up in a stay-at-home parent household to scaling marketing operations to over 100,000 units. Through stories of finding her entrepreneurial drive, balancing family life with four kids, and making the leap from corporate marketing to starting her own business, Dana provides insights into building a career on your own terms. She also discusses her approach to parenting, accepting imposter syndrome, and finding fulfillment in selective growth. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. Key moments: 00:00 Early Life & Family Background 04:30 Finding Early Independence 14:00 The Challenge of Being Still 19:00 Personal Growth Through Hard Times 29:00 Making the Leap to Entrepreneurship 41:00 Marriage, Family & Work-Life Balance 48:00 Rising Through Multifamily Ranks 52:00 Future of Stitched Marketing

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Jenny Schoellhorn: Breaking Multifamily's Training Mold

Shiv Gettu sits down with Jenny Schoellhorn, Regional Vice President at Entrata, as she shares her journey from leasing agent to learning & development executive. Through stories of balancing high achievement with authenticity, processing the loss of her father, and raising four kids while pursuing professional growth, Jenny provides insights into the evolving nature of corporate training and the importance of meeting learners where they are. She also discusses her transition from PMC to vendor side and her vision for transforming how multifamily teams learn and develop. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. Key moments: 00:00 Early Life & Family Background 02:30 Processing Loss & Growth 14:00 Learning & Development Philosophy 27:00 Health, Wellness & Work-Life Balance 32:00 Love Story in Multifamily 39:00 Transitioning to Vendor Side

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Ani Rangarajan: The Immigrant's Son Who Virtualized Real Estate

Shiv Gettu sits down with Ani Rangarajan, co-founder and COO of Realync, as he shares his journey from consulting to building a leading virtual property tour platform. Through stories of his immigrant family, entrepreneurial grandfather, and decade-long journey with co-founder Matt Weirich, Ani provides insights into finding product-market fit and scaling a proptech startup. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. Key moments: 00:00 Early Life & Family Background 10:00 Entrepreneurial Influences 17:00 Meeting Co-founder Matt at Accenture 24:00 Starting Realync & Early Challenges 31:00 Finding Product-Market Fit 38:00 Building Team Culture 42:00 Grace Hill Acquisition & Future Vision

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Remen Okoruwa: The Pivot That Saved a Multifamily Startup

Shiv Gettu sits down with Remen Okoruwa, co-founder and CEO of Propexo, as he shares his journey from Iowa to Harvard, and from HubSpot product leader to proptech founder. Through stories of growing up in a family of doctors, mourning a failed startup, and executing a dramatic pivot, Remen provides insights into finding your path and rebuilding when things aren't working. He also discusses his team's discovery of product-market fit in multifamily technology integrations and their acceptance into Y Combinator. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. Key moments: 00:00 Growing Up in Iowa 03:00 Choosing Business Over Medicine 10:00 Learning Through Elite Organizations 21:00 The Moment Everything Changed 33:00 Pivoting the Company 38:00 Finding Product-Market Fit

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Adrian Danila: The $10/Hour Job That Changed Everything

Shiv Gettu sits down with Adrian Danila, founder and CEO of Multifamily X Consulting Group, as he shares his journey from growing up in communist Romania to becoming a leader in the US multifamily industry. Through stories of listening to Voice of America broadcasts as a child, winning the US visa lottery, and starting as a groundskeeper speaking minimal English, Adrian provides unique insights into both the American Dream and the evolution of the multifamily industry. He also shares his vision for expanding industry knowledge through content creation and digital presence. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. Key moments: 00:00 Early Life in Communist Romania 08:00 Family & Childhood 14:00 Grandfather's Influence 20:00 Journey to America through Visa Lottery 28:00 Starting as a Part-time Groundskeeper 36:00 Career Journey & Setbacks 50:00 Content Creation in Multifamily

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Maddie Grusendorf & Michael Davis: Speed, Culture, and Building 100

Join Shiv Gettu as he sits down with Maddie Grusendorf and Michael Davis, two visionaries behind 100, a breakthrough fraud prevention solution for the multifamily industry. From Maddie's marketing background and drive for execution to Michael's transformative experience in the Marine Corps, the duo discusses their paths to 100, building strong company cultures, and their mission to revolutionize the rental application process through fraud detection and prevention. Humans of Multifamily is Presented by Zuma, the AI assistant for your full-resident lifecycle. http://getzuma.com/ and follow Shiv on LinkedIn. 00:00 Introduction and Early Beginnings 01:21 Maddie's Background and Family Influence 04:00 Perspectives on Optimism and Reality 09:20 Career Transitions and Industry Experience 14:20 Innovation in Multifamily 19:58 Michael's Journey and Marine Corps Experience 23:40 Overcoming Public Speaking Fears 29:40 Leadership Philosophy and Team Building 34:40 The Birth of Get100 38:30 Company Culture and Vision 42:10 Building the Best Team in Multifamily

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Matt Rogers: While You're Golfing, I'm Working. From Volleyball Coach to Real Estate Leader.

Shiv Gettu sits down with Matt Rogers, Senior Managing Director at RPM Living as Matt shares his journey from being raised by a stay-at-home dad and breadwinner mom, to becoming a leader in the multifamily industry. Through candid stories about juggling coaching volleyball, real estate school, and his first job while supporting his wife and dealing with his father's cancer diagnosis, Matt provides insights into hard work, leadership growth, and the power of empathy in multifamily. Humans of Multifamily is Presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Introduction and Early Life 03:00 Growing Up with Reversed Gender Roles 07:00 Athletics and Life Lessons 12:15 Relationship with Sister in Healthcare 16:20 Parents' Different Backgrounds and Impact 36:00 Career Journey and Personal Hardships 41:10 Award Recognition and Father's Legacy 50:00 Balancing Hard Work and Smart Work 55:30 Multifamily Operations Stories 1:00:30 The Importance of Empathy in Leadership

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Jennifer Staciokas: How Dropping My Major Saved My Career & Balancing Discipline with Flexibility

text us Shiv Gettu sits down with Jennifer Stachokas, President of Western Wealth Communities and VP of People and Technology at Western Wealth Capital. Jennifer shares her experiences growing up in central Pennsylvania, studying French and German, and her transition to the multifamily industry. Discussing her initial roles, international experiences, and personal growth, Jennifer provides insights into balancing work and personal life, the influence of family, and cultural sensitivity. Humans of Multifamily is Presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn. 00:00 Introduction and Early Education 03:06 College Years and Study Abroad 05:29 Early Career and Transition to Multifamily 12:18 Multifamily Industry Insights and Experiences 19:58 Leadership and Personal Development 25:59 Daily Routines and Influences 28:56 The Importance of Sleep 29:39 Balancing Work and Personal Life 30:01 Time Management 34:01 Leadership and Management Insights 35:42 The Role of Individual Contributors 37:14 Energizers and De-Energizers at Work 41:07 The Regret Minimization Framework 43:26 Meditation and Discipline 44:05 Family Influence and Financial Discipline 54:11 Energy Management and Productivity

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Mike Wolber: Lessons on Discipline, Love, and Mentorship

Shiv Gettu delves into the compelling journey of Mike Wolber, Chief Sales Officer at Apartment List. The discussion explores Mike's unique upbringing, his inspirations, and the transformative power of consistency and discipline in personal and professional realms. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Go to getzuma.com to learn more Follow Shiv on LinkedIn Follow Mike on LinkedIn 00:17 Early Life and Family Background 00:28 Career Beginnings and Tech Inclination 01:20 Mike Wolber's Childhood and Family Dynamics 03:01 Influence of Stepfather and Real Estate 05:14 Lessons from Parents and Personal Growth 09:58 Fitness Journey and Consistency 14:32 Balancing Career and Personal Life 17:53 Mentorship and Inspirations 32:42 Defining Relaxed Intensity 34:08 Reflecting on Career Growth 43:18 Fitness and Nutrition Journey 47:55 The Viral Wedding Story 52:38 Personal Insights and Leadership Lessons

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CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!

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Zuma
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Humans of Multifamily

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