Matt Watkinson

matt watkinson

Thoughts on customer experience and business strategy from the author of The Ten Principles Behind Great Customer Experiences and The Grid.

에피소드

  1. 2020. 04. 10.

    On Writing

    If you aspire to write a business book (or perhaps non-fiction more broadly) this is the best advice I can give, having been around the track twice. The episode covers the challenges you'll face and some pragmatic advice for how to overcome them to produce a high quality publication. Here's the bird's-eye low-down: 2:00 - The pitfalls of self-publishing 3:40 - The brush doesn’t make the artist 5:10 - Why my own books nearly failed 7:30 - The six key challenges to writing a good business book 08:57 - Having a genuinely good idea is difficult 12:50 - Your supportive friends are unhelpful 14:00 - Defining the structure and scope can't be done as you go 15:20 - The act of writing itself is hard 16:40 - Exhaustion and burnout is common 17:45 - Things will inevitably go wrong (most writing is re-writing) 19:30 - How to overcome these challenges 19:49 - Be clear on your motivation 21:29 - Practice writing and reading critically 25:45 - Why you should design a book rather than writing it 27:55 - Structural tips including the SCQA format and pyramid principle 33:30 - Why professional publishing beats self-publishing 35:30 - Proposal writing 40:30 - Learning to love the process, not the outcome 42:15 - Forming a brain trust

    47분
  2. On Adaptability

    2020. 03. 27.

    On Adaptability

    An un unscripted monologue on adaptability. It's a bit on the long side — one take, no editing! — so if you'd like to jump to a specific section you can:   1:00 - The current adaptability crisis  3:45 - Why adaptability matters    6:38 - Cash is reality  8:30 - How much cash do you need?  10:25 - Cash and employee experience   11:50 - The virtue of frugality 14:00 - Price optimization and sacrificing volume  15:20 - Cutting costs to build cash reserves  17:45 - Free cash flow - what it is and why it matters  21:10 - Working capital and freeing up cash  24:30 - Cost structures and their link to adaptability  29:00 - Do you have the right cost structure?   30:50 - Don’t trust people with high fixed costs!  33:40 - Capacity management and slack in the system   37:00 - The relationship between growth and complexity   42:00 - Never let the past look more appealing than the future  44:00 - Reframe challenges as opportunities  45:00 - Get started on the next thing earlier than you think

    47분
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소개

Thoughts on customer experience and business strategy from the author of The Ten Principles Behind Great Customer Experiences and The Grid.

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  • 제작진
    matt watkinson
  • 방송 연도
    2020년
  • 에피소드
    2
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    © matt watkinson
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    Matt Watkinson