Maven Interviews

Andrew McGivern and Bob Garlick

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ОБЩЕСТВО И КУЛЬТУРА

Capturing Peoples Diverse Passions

10.12.2013

Maven Interview – Cliff Roth Illustrator

Listen to the show now Bob chats with the charecature Illustrator Cliff Roth Check out the Live Google Hangout Below: https://archive.org/download/011MavenInterviewsJeffRoth/011-MavenInterviews-JeffRoth.mp3

1 ч. 23 мин.
24.11.2013

Maven Interview – Cloudscape Comics Founder

Listen to the show now Bob and Andrew chat with the founder of Cloudscape Comics

36 мин.
29.10.2013

Maven Interview: Steve Dotto on Productivity and Tech

Listen to the show now Bob and Andrew chat with Steve again this time about the effects of technology on productivity. Steve Dotto is a Canadian Tech Legend… We talk about Steve’s speaking gigs. He loves to do public speaking and is a performer at heart. His passion is to stand in front of an audience and speak at conferences. Steve doesn’t love technology but he is passionate about how technology affects us. The Baby Boomers have to deal rapid change as society adopts social media and technology. Steve talks about the new buzz words today… digital immigrant and digital native. Steve says that people aren’t digital immigrants if they didn’t volunteer or buy in. We are digital refugees. Steve says the internet is a place, not a thing. It is part of society and if you ignore it you will be left behind. Bob says that if you don’t know how to use email or social media you are illiterate. Even though they can read and write. Steve says relationships can happen in any medium. How can you define what is real? Digital communications is another medium and it is just as real as any other. Social Media goes right down to the essence of being human. People crave connection to others and to communicate. 99% of all conversation is mundane and the same percentage of profound content is in digital as is not. Steve says that if you are going to curate news and information on social media, you should add context and analysis. Add some value to what your sharing. Bob asks if Steve believes that Technology has improved our productivity? Steve brings up the speed at which information doubles. The worlds information is doubling every couple years. The average person is writing volumes of information in the form of email, social media posts, etc. The very platforms that we use in order to improve our productivity are making most of us less protective. Steve brings up the example of how to use email to, cc and bcc fields. Most people were never taught how to properly use them. Steve has been doing a series of workshops on productivity in Vancouver and is now putting together online courses and products that help people become more productive. It takes 7 minutes to get into the productive zone when your working but it only takes a split second to get knocked out of the zone with a distraction. Steve talks about tools and techniques that people use to stay in the zone. Palmadora Technique People are not able to multitask… it is equivalent to drinking two or three beers. When people are texting and driving it doesn’t work out well. Andrew brings up the Getting Things Done concept of “Open Loops”. Steve says that open loops are the reason we need to have a trusted system. We need to stop using our brains to keep track of all these open loops. Put them somewhere safe where you can trust that they will be taken care of. There are tools and technology that can help you with that. Steve likes Boomerang which is gmail plugin that allows you to assign emails a date where they will resurface at the top. Mailbox is a great iOS app and Dispatch is the latest one that has risen to the top of Steve’s productivity tool list. Steve likes dispatch because of its Snippet feature which allows you to use keyboard macros. Text expander or Phrase Express are great apps for your Mac or Windows PC. Steve loves Evernote and says it is the evolution of our organizational metaphor. It is a tag based structure that is not tied to the cabinet and folder structure. Using logical tags combined with search you never lose anything. Apple has introduced Finder based tags in Mac and it will make everything easier to organize without organizing anything. Steve points out that it is impossible for anyone person to understand everything about technology. But everyone can know enough to be part of the conversation. We don’t want to have a digital divide where some are digitally literate and the rest are not relevant and left out. Andrew asks Steve is he has any hardware recommendations for improving productivity. Steve said a lot of the hardware products are a little too complicated for many people. The problem is that need to settle down and not upgrade and change hardware frequently. It takes time to get good at using a device and to constantly change it can lead to frustration. Check out Steve Dotto at www.dottotech.com and facebook.com/dottotech

42 мин.
21.10.2013

Maven Interview: LinkedIn Rockstar

Listen to the show now We have the Linked In Rockstar and two time Forbes Top 50 list. A social media pioneer, Mike O’Neil is the founder of Integrated Alliances – the worlds first Social Media consulting firm. Internationally acclaimed Linked In expert and futurist. Mike talks about how he was at Rock N Roll Fantasy Camp and how that experience influenced him. Bob asked if the ability to groove with Rock and Roll is a pre-requisite for being a good CEO. Mike talks about a good book called Rock Your Business. Bob said that one of the great things with Rock and Roll and Social Media is the Story Telling. Bob asks Mike what he thinks is the best way to get started with Linked In. Mike talks about Linked In being the safest bet in Social Media. People who don’t participate in other networks will join Linked In because it is more professional. Mike gives us a good routine for Linked In. Assuming you’ve already built your profile spend 15 minutes in the morning, 15 minutes at lunch time and 15 minutes in the evening. Andrew asks what do you do during the 15 minutes? Start with your inbox and a couple groups. Look back at previous conversations and follow up. Mike talks about the paid features of Linked In. Bob asks at what point do you try to close the sale on Linked In. Mike says there isn’t a straight answer. You don’t sell at all ever if you know the person doesn’t need the product. If you already know the person has a need for your product you can offer it to them. Mike talks about NUDE marketing… Bob asks Mike how to get connected with a CEO or decision maker on Linked In. Mike says that finding a coach within the company to help you connect with them. He said beer usually helps get this done quicker. Mike looks on Linked In for common interests with the people he wants to connect with. If you can find a common passion then you will gain rapport with them quickly. The sales process has changed and 2/3 of the sales process is over by the time you get the first call from a client. The research is being done online instead of in the store showroom. Bob asks how Linked In fits into this sales process? Linked In is seen as a trusted partner with many businesses. Mike talks about how Linked In isn’t quite there yet to be used as a CRM. Mike is impressed with Infusionsoft and believes it is the best tool at the moment. Mike believes that the future of Social Media will be Dashboards that integrate with all the social networks. The Dashboards will pay for the data much like cell networks pay for access to other networks. Mike says Nimble is the closest tool to this concept at the time We talk about the connection limit and how to use groups to expand your network further. We chat about holding Meetups in the back of a bar (like The Bunker Project). Andrew asks what is the best way to optimize your Linked In profile if your in sales. Mike says that everything from the summary and up is the most important. Have a call to action and make it like a conversation. Your picture is super important as well. It should be a very professional shot and not a mugshot. Connect with Mike at www.mikeisonline.com

41 мин.
12.10.2013

Maven Interview: Tod Maffin on Reputation

Listen to the show now Bob and Andrew chat with Tod Maffin about Reputation Management. Tod Maffin joins us on Maven Interviews for another great episode. Our first repeat guest on the show. Check out the first interview with Tod on Viral Content marketing. Tod is half stand up comic and half performance artist and can bring people to his feet at events as early as 7am. Reputation management is very important to businesses today because they need to know how to handle an attack. By attack Tod isn’t referring to a physical attack against corporate property or staff but rather negative comments that can damage a companies reputation. Part of what Engage Q does is help you make sure your company doesn’t get attacked but no matter what you do you will eventually get attacked. Tod tells us how he was attacked by the internet back when he hosted a podcast called How To Do Stuff. This podcast was the 11th podcast ever! He interviewed people about how to do interesting things. One of the episodes he did was how to get upgraded to business class without paying for a ticket. He said this trick would only work on flights that were completely full and if you get on the plane at the last minute. He explains in detail how this works. Very interesting. He ended up getting a lot of funny comments at first but it got ugly shortly after that. This experience helped him develop his SWARM technique. S – Speak like a human Don’t speak to people in grandiose terminology. Speak like you would actually speak to someone. If you speak like a human you can usually diffuse the situation. W – Win Win People want something to happen when they complain. So give them something. A – Avoid a public fight Don’t get into a tit for tat. Take the conversation offline asap. R – Right the Wrongs If someone says something that is inaccurate don’t hesitate to correct the record. M – Make Friends Follow up afterwards and make sure show them that you remember their complaint and have taken steps to improve. Bob asks how can you educate management to pitch them on the importance of reputation management? Tod said that the best way is to scare them with case studies. Tod put together a website that has aggregated a ton of case studies. Check it out at http://www.casestudiesonline.com. Who should be taught how to manage the companies reputation? The owner? Sales people? Tod said that any person that is going to be dealing with the public should be trained on reputation management. About Tod Maffin: President of engageQ, a digital marketing training and consulting firm National technology columnist for CBC Author of three books Speaks to more than 40 conferences around the world each year Founder and CEO of MindfulEye, a multi-million dollar artificial intelligence firm Tod has a few projects on the go. He is currently writing a new book and every summer he does an online training class throughout August. He is giving us a special discount for Maven Interview listeners. Use the promo code ‘Maven’ to get the discount.

30 мин.
09.10.2013

Maven Interview: Kemp Edmonds on Social Proof

Listen to the show now Bob and Andrew chat with Kemp Edmonds about Social Proof. Kemp Edmonds is former president of the Vancouver Social Media Club, Sales Engineer at Hootsuite and a great Event MC. Kemp is a husband and devoted father and is joining us today from his backyard enjoying the sun. He loves Vancouver and wouldn’t want to live anywhere else. We have a brief talk about beards and beard art. Social Proof: As people post on Social Media and like posts it generates social proof. Bob asks if Social Proof is another way of saying Word of Mouth? Kemp says it is an evolution of word of mouth. Andrew asks if Kemp believes that a thought leader or well respected individual liking a post would be Social Proof. Kemp doesn’t believe in celebrity culture and he thinks that celebrities posting or liking a post on Social Media is more of an advertisement or an endorsement than Social Proof. Credibility is important when looking as social proof. If the person has nothing to gain by posting then that increases the level of Social Proof. If you have a lot of people that follow and like you on Social Media they will defend you if someone tries to troll you. Kemp gives us an example of how he experienced just that. Andrew asks if getting a lot of comments on a blog post is genuine social proof? Kemp says that it definitely could be an indicator that you have a viable and interactive community. But if the comments are all from Trolls or comment spam then it of course doesn’t mean anything. Bob says that the ratio of viewers to comments is usually quite large. There are a lot of lurkers on the internet. Kemp said we should talk about the bright side of this technology and how it can revolutionize and humanize our world. He likes that we like to talk about Trolls and that we may have a future in reviewing Youtube comments. We talk about Star Trek and the borg. Is Google the Borg or Facebook? Kemp said Facebook surpassed Google in Borg Status. Bob asks what Kemp thinks are the positive sides of Big Data? Kemp said that you are the only person that has control over what you put on the internet. Your privacy is in your own hands. Big Data has the potential to offer people customized offers and improve the information your exposed to. Social Media is like the force… it can be used for good or evil. There is an opportunity for people to make a difference in their lives if you go for it. Kemp said that what keeps him going is a constant desire to learn. Bob said Nerds have taken over and grabbed power and they should remember what it was like to be the underdog and not bully everyone else. Kemp is passionate about the convergence of technology with human behaviour and motivational psychology and Big Data. The games people are playing that integrated with Facebook are collecting tons of data on how people react to 1’s and 0’s. Bob talks about the endorphin rush people get from interaction on social media. Is Klout important? Bob asks if Klout is important and Kemp said it is as important as you make it. Andrew asks how Kemp feels about terms like “Return on Engagement” or “Return on Influence” ? Short answer… Garbage! Listen to the show to hear the long version… Is Social Media a campaign? Kemp said social media is a communications medium and is not a campaign because it never ends. It is an ongoing activity that can host campaigns but is not in itself a campaign. Kemp said that we need to remember that we shouldn’t be chained to technology. Your 9 month old kid is only 9 monts for one month and then 10 months and soon 2 years old, etc. Live in the moment and know when to off. We talk about the computers we used when we were kids. Apparently Bob and Andrew are old(er). What is the future of Social Interaction? How can platforms like Hootsuite help? Curating content will be increasingly important. The future will have increased optimization of processes and data analysis. Kemp reads MediaRedefined, Techmeme and MediaGazer to curate his content. Kemp explains how to use Hootsuite Syndicator to create a curated RSS feed to post to your social profiles. Take your RSS feeds and pipe them into Hootsuite and manipulate and share the posts… sounds cool! And that is it for another show. Thanks Kemp. Kemp is @kempedmonds on Twitter or email him at kemp@hootsuite.com https://archive.org/download/Maven-Interviews/008-MavenInterviewKemp-SocialProwess.mp3 Show notes coming soon…

34 мин.
11.09.2013

Maven Interview Stephanie Scott on Community

Listen to the show now Stephanie is a digital strategist that has spent many years working on feature films and is now positioning her company to leverage that experience. Stephanie is using Digital Storytelling to get brands to engage with their audience through traditional storytelling. The traditional story telling is interactive and the social media tools we have today are perfect for getting the message across. Stephanie says that it is important to remember that your fans and clients are the hero’s of your story. Bob asks Stephanie how she defines a fan and a community. A fan is an engaged member of your community. They are so excited about what you do they want to tell others about it. There are only about 7 story archetypes that can give you a structure to manage the content you put out in Social Media. What is your value? Finding individuals that share your value base and focus on them. You won’t find it easy to win over those that don’t share your values. Stephanie talks about the pyramid of social media fans. The pyramid ranges from the lurkers at the bottom to the super fans at the top. Look at your fan base and get to know what their needs are. There may be a solution that they are looking for or they want to hang out with like minded people. Nurture these fans and build up these fans into super fan status. Stephanie and Bob talk about some examples on building a fan base through story telling. Technology has made it easier to get through to people using Social Media and connect through story telling. Contact Stephanie directly on Twitter @wildfireeffect or go to http://www.wildfireeffect.com

21 мин.
01.09.2013

Maven Interview Steve Dotto

Listen to the show now Broadcasting in the Social Media Age Steve Dotto: Canadian Tech Celebrity Broadcaster and Tech Journalist Speaker and Productivity Expert Multiple Radio Shows Tech TV Show (15 years) Internet Radio and Web Show Bob asks how technology has changed over the years in broadcasting? Steve talks about way back in the beginning of his tv show it took a ton of resources to produce. They were shooting with tube cameras. They had three cameras and had 14 people on the floor plus another 12 or so would work on editing and producing it. The cost per episode would be around $40 000 which was an efficient show at the time. 3 years ago in the last season it was a robotized studio with only five people working on set and the process was more automated and streamlined. Now with Steve’s online show he does everything himself in a couple of hours on his Mac. Amazing. The quality isn’t the same but the content is as good. He loves being able to produce content quickly in response to new product releases and breaking news. Bob said at the end of the day, as long as the audio is good and the lighting is good that is all that matters. Everything else is content and content is king. Steve said that some shows have great content but could definitely improve their production values. Andrew agrees and uses Blog Talk Radio as an example. There are a lot of good Blog Talk Radio shows (content wise) but the audio quality is so bad that it is almost not listenable. Bob asks Steve how much time he spends researching a topic before producing a show? Steve said that a lot of the content falls in his lap with new app releases and software updates. The flow of information through Social Channels makes it easier to find information. The time invested is usually in figuring out software that he is going to demo. Free software or Freemium software is causing people to not learn or engage with the software like they used to when they had to pay for it. If you don’t figure out a product in a few hours you move on to the next one. If your too busy flitting back and forth between software packages you spend all your time in the pursuit of productivity instead of being productive. Steve talks about the little differences in production values that make a huge difference in the finished product. He uses lighting as an example. If you have bad lighting the show will look unprofessional. Steve asks Andrew and Bob how they do their podcasts? What gear and techniques, etc? Andrew talks about the Bunker Project podcast and how the show evolved over time. Current Gear: 8 XLR Mixer 8 Dynamic Mics with mic stands 2 Headset Amps and 12 Headsets Tons of Cables, Wires, and Adapters Tascam Digital Recorder Widescreen Web Cam for live broadcast to Youtube Two School Lockers to store our gear Andrew and Bob talk about what it is like to do The Bunker Project show. Bob asks Steve how he is using Social Media to get the word out about his show? Steve said it is pretty much organic now. His biggest asset is his email list. During the production of his TV Show he build a list of about 25 000 people which he didn’t do much with at the time. He started sending out a newsletter and about 10 000 of the people dropped off the list but the remaining 15 000 are golden. Steve is using Facebook to engage with his audience. He sat next to Mari Smith at Social Media Camp in Victoria last year and ended up taking her course. he said it has been a lot of fun. Steve is slowly building up his Youtube presence as well. His channel is slowly gaining momentum with about 5000 subscribers. Steve talks about the tools people have nowadays for building websites. Steve likes WordPress Frameworks like Headway and Themify. He loves Event Bright which helps anyone set up bookings for events. Andrew talks about Headway which what we use for Maven Interviews and The Bunker Project websites. Steve talks about Square and how you can charge people’s credit cards through your iPhone? Bob asks do we need any more power in our devices or are we already under utilizing our current devices? Steve asks if we know what our processors are in our computers? Steve said he doesn’t know the feeds and speeds. He used to be a total geek about that stuff. He is more interested in RAM and ports and what he can do. Focus on what you need and don’t worry about the rest. Steve uses an iPhone and the Blackberry Z10. We talk about mobile phones and the technology surrounding them. Andrew talks about Boss Jock Studio which is an iOS app that allows you to produce podcasts on the fly. It is a complete podcast studio which allows you to play intros, outros, voice mail feedback and you can upload straight to your media host when your done. Steve is @dottotech on Twitter.

37 мин.
14.08.2013

Maven Interview Bonnie Sainsbury on Twitter

Listen to the show now Bonnie Sainsbury is… Twitter and Social Media Marketer Speaker and Trainer Forbes Top 20 Women Social Media Influencers Forbes Top 50 Overall Social Media Influencers Co-Host of Women Talking Tech Twitter Maven at The Bunker Project podcast Bob asks where she likes to Tweet? Bonnie talks about her favourite coffee shop in her neighborhood which is the Wired Monk. Great coffee and food makes for an awesome place to tweet! Andrew asks Bonnie what Twitter tools she uses to manage over 100 000 followers and how she keeps a high level of engagement with her community. Tools that Bonnie uses: Plume – for mobile use Commun.it – for finding influencers and analytics Manage Flitter Buffer Bonnie said managing 100 000 followers is difficult and she uses lists to help make it manageable. She will also pick one follower and look closer from time to time. She uses Commun.it for finding influencers in her network. // Post by Maven Interviews. Bob asks how can someone who is just starting to build out their Twitter influence get started? Bonnie advises to pick a thought leader or influencer and harvest followers from their account. If the influencer has created lists then this is a great place to start because he/she has curated a list of top people for you. Read the bio and check out some tweets that they have in their stream. And follow the ones that fit your strategy. Don’t follow everyone… make sure you have a strategy with your follows. If you are under 2000 you need to keep your ratio within 10 to 15 % otherwise you not be able to follow more. Bonnie recommends keeping the following / follower ratio pretty close. She says Twitter is supposed to be a conversation. Bob asks if you should be only tweeting your own content or other peoples content? Bonnie is tweeting 90% other peoples content right now. Curating great content that you know your followers are interested in. She doesn’t recommend just broadcasting your own information over and over again. Me, me, me, me and me doesn’t work so well. Bonnie talks about Twitter being a communication channel and not just a “look at me” platform. She uses the plane crash in San Francisco as an example. Bob says one of the things people fail at is actually having conversations with people . How do you have conversations with people on Twitter? Bonnie said it something that she struggles with as well. She schedules a lot of her tweets and interacts with people in between. Scheduling allows her to get a lot of content out there without spending all day on Twitter. Bonnie had a conversation on Twitter she had with some people on the topic of Evernnote vs One Note. Andrew asks which platform won… Bonnie said she prefers Onenote because it is cleaner. Andrew asks how Bonnie is using Twitter to promote episodes of Women Talking Tech and how can other podcasters and web show hosts use Twitter to promote their own shows? Bonnie said it is the same strategy as promoting anything else, like a blog or event. They tweet about the episode before they start recording it, then they tweet when it is finished and available to view in the archive and a final tweet about 9 days later. The tweets all use slightly different wording. Bob asks Bonnie if she thinks that tweeting during a TV Show or an event is a fad or if it is going to continue to grow? Bonnie can’t do two things at the same time. If she goes to an event and paid good money to see someone speak she wants to listen to what they say. She likes the idea of taking notes and tweeting out during breaks or between speakers. Bob asks what is the one thing that you should do on twitter to improve your influence? Keep your audience engaged. Everything you do should be about your audience and not about you. Andrew asks if Bonnie uses analytics to evaluate which content her audience likes? She said absolutely. She tracks all the links and can see what people click on and retweet. She is sometimes surprised by what her followers like and keeps track and feeds them more of that type of content. Andrew talks about Marcus Sheridan and River Pools and how the company was completely turned around using content marketing. Bonnie talks about why you shouldn’t use DM’s on Twitter unless you know the person. She talks about Margaret Reynolds and her Social Media Foreplay talk.

35 мин.
31.07.2013

Maven Interview: Bosco Anthony on Content Marketing

Listen to the show now We are back with another great Maven Interview and this week we welcome Bosco Anthony to the show! Bosco Anthony is an experienced internet marketer and social media marketing specialist. Bosco has excelled at creating engaging content and has developed a strong community around his brand in a short period of time. He ramped up his business by being very active as a public speaker and blogging regularly. Listen to this Maven Interview to learn about Bosco’s story and his take on digital marketing. Bob asks Bosco about his background. Bosco came to Vancouver and dominated the internet marketing and social media space in town. Originally from Tanzania, East Africa Worked as an internet marketer for 8 years Started his own boutique company and in the last 2 years his business has broke out. He was able to get a lot of exposure through speaking engagements and writing tons of great content on his blog. Bosco’s blog was nominated as a top business blog in Vancouver. Bob asks Why is content different now then it was a few months ago? Bosco says that Google has taken over the Yellow Pages in many ways in the past few years. But now, Context has overtaken Content. Bosco talks about writing content with passion and the ability to tell stories. He was writing for his own brand in order to brand himself as an authority. Telling stories and integrating video, audio and images helps to build engagement and reactions. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); Post by Maven Interviews. Proper Digital Story Telling: The transfer of info in different media and platforms. An interview used to be a simple text article but now it is audio or video content with the ability to comment and interact. You have to provide an experience to the consumer of your content. A defined Call To Action is a very important aspect of content marketing. Bosco uses Hubspot as a great example of CTA in their content marketing and email marketing campaigns. Is it hard to explain the cutting edge new media marketing tactics to clients? It is all about time and budget? Does the client have a budget to hire a writer or do they have the time to produce the content themselves? Content used to be about authority but now it is about influence. Bosco mentions: The Good Life Project A new Online TV Show he is coming out with soon Qualitative Fusion Bosco and Bob talk about the Bunker Project and the Fan Club episode we did with the Vancouver Social Media Club. Bosco talks about the planning and work that is involved with filming his online tv show. What do you need to do in Social Media in order to stand out? Don’t talk to everyone in Social Media as if they were the same audience. Everybody is different. Get to know the individuals before you try to pitch them. Be consistent, be present. Be yourself but keep it classy and have fun. If it is negative keep it offline. What platform is the one to be on? Each platform is designed for communication in different ways. Bosco explains the purpose of each of the major platforms and how he sees them. Bosco talks about Voice Search and how it will change SEO. People are lazier when typing text than they are for spoken word. Content providers will get better results for longer keyword phrases as a result. Contact Bosco on Twitter – @boscoanthony or just Google his name.

29 мин.
26.07.2013

Maven Interview: Tod Maffin on Viral Videos

Listen to the show now Bob and Andrew chat with Tod Maffin about viral content. What are the key characteristics that make a piece of content go viral? Apparently content that goes viral share some unique traits. We find out what they are and how you can take advantage of this information while creating your own content. About Tod Maffin: President of engageQ, a digital marketing training and consulting firm National technology columnist for CBC Author of three books Books by Tod Maffin Speaks to more than 40 conferences around the world each year Founder and CEO of MindfulEye, a multi-million dollar artificial intelligence firm Tod has a few projects on the go. He is currently writing a new book and every summer he does an online training class throughout August. He is giving us a special discount for Maven Interview listeners. Use the promo code ‘Maven’ to get the discount. You can find the class over at Tod Maffin’s Summer School Viral Content Strategy Tod talks about how any content can go viral. People usually associate viral content with video but these concepts work with any type of content. Tod used the skills he had developed as a former hacker from his younger days to deconstruct viral content and discover what elements are common to all the viral content that Tod studied. The 6 Elements of Viral Content 1. ACC Matching Audience, Content and Call To Action. All three of these items have to match 2. Single Simple Concept They have to be very simple and don’t try to do too much 3. Sentiment Silly, Serious or Stunning. 4. Reward Sharing 5. Embrace the Unofficial Don’t send lawyers after people that are promoting your brand. Embrace them! Unless they are defaming your brand or making false negative claims then reward them for their use of your brand in order to leverage the publicity. 6. Deliver Successive Rounds Change the campaign slightly and keep the viral wave going. Build on the success of the initial campaigns. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); Post by Maven Interviews. Tod gives us all examples of how these 6 elements of viral content have been in effect in successful campaigns and how others have failed because some elements were missing. Iceland Tourism video The Dollar Shave Club The Dove Campaign The Shreddies Diamond Campaign Doritos Flavor Contest Wheat Thins Double Rainbow Guy Fedex Box Sofa What is the threshold for being considered viral? The numbers for being considered ‘viral’ are relative and arbitrary. Going ‘viral’ shouldn’t be your goal with the content anyway. Your goal should be to sell X number of widgets. Resources Mentioned: Tod Maffins Case Studies Online site Tod Maffins Deconstructing Viral post Here is the link to his Facebook Program running all August: http://todmaffin.com/summerschool

37 мин.
17.07.2013

Introduction to the Show from it’s Creators

Listen to the show now Andrew and Bob talk about their newest show “Maven Interviews” and what it’s all about. Some names are mentioned and plans for future guests are revealed. It’s classic Andrew and Bob banter. Maven Interviews is an interview based podcast series focusing on guests that are pursuing their passion and are sharing their acquired knowledge with the world. We resonate with Malcolm Gladwells use of the term and we are looking for people that fit the description to bring on the show.

26 мин.

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29.10.2013

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Capturing Peoples Diverse Passions

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Andrew McGivern and Bob Garlick
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Maven Interviews