Maximize Your Influence

Kurt Mortensen
  • 4.9 (55)
  • Business
  • Updated Biweekly

Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!

  1. 13h ago

    Paint the Picture, Close the Deal – How Metaphors And Similes Influence

    Most people try to persuade with facts, features, and logic. That's why their message gets ignored. The top influencers use a different tool that slips past resistance and creates instant understanding. When you master metaphors and similes, you stop sounding like every other persuader and start sounding like the person people actually want to buy from. A metaphor is a direct comparison that says one thing is another ("This AI agent is your personal assistant that never sleeps"). A simile uses "like" or "as" to make the comparison ("This system works like a GPS for your business"). Both create vivid mental pictures (kind of mini story) that help your prospect feel the benefit instead of just hearing about it. Research backs this up. A study in the Journal of Advertising found that metaphorical ads produced stronger long-term memory and "stickier" brand impressions than traditional ads. The best persuaders and top sales professionals don't just inform - they make people see and feel the outcome. Metaphors and similes do exactly that. They bypass skepticism, create emotional buy-in, and turn abstract benefits into concrete desires. Master this technique on the newest episode of Maximize Your Influence on Paint the Picture, Close the Deal – How Metaphors And Similes Influence. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence

    Paint the Picture, Close the Deal – How Metaphors And Similes Influence

  2. Jul 22

    Make the First Offer - How to Win More Negotiations

    In today's competitive world, mastering negotiation isn't optional—it's essential for maximizing your income, closing bigger deals, and advancing your career. Those who understand the psychology of when and why to make the first offer consistently outperform everyone. This single skill separates the good persuaders from power negotiators. Making the first offer is the strategic move where you set the anchor—the initial number or terms that pulls the entire negotiation in your favor. Instead of reacting to someone else's proposal, you take control and frame the conversation around your ideal outcome. Research shows this first offer advantage isn't just theory; it's a powerful psychological lever rooted in the anchoring effect. By making the first offer, you shape perceptions, manage expectations, and guide the other party toward solutions that favor your goals—while still creating value for them. It turns passive reacting into proactive persuasion, helping you close more deals, command higher fees, and build stronger long-term relationships. Persuade With Power Kurt Mortensen Advanced Influence Trainings Maximize Your Influence

    Make the First Offer - How to Win More Negotiations

  3. Jul 14

    The Mindfulness Edge - How To Be Fully Present And Transform Your Influence

    Your ability to stay fully present and pay attention isn't just nice-to-have — it's your critical tool for building real influence. When you master being in the moment, you catch subtle cues others miss, build deeper trust, and respond with the right response instead of those autopilot reactions. This skill separates the good from the truly unstoppable persuaders who close bigger deals and create lasting impact. Mindfulness is the practice of intentionally paying attention to the present moment with openness and without judgment. It's about observing your thoughts, feelings, and surroundings as they happen — rather than getting lost in past regrets or future worries. As Jon Kabat-Zinn famously put it, it's "paying attention in a particular way: on purpose, in the present moment, and non-judgmentally." Mindfulness supercharges your ability to influence and sell by turning every interaction into a chance to build a genuine connection. Instead of reacting to objections, you read the room with precision, respond with empathy, and guide conversations toward win-win outcomes.  Ready to level up your presence and master mindfulness? Discover the skills to use mindfulness in persuasion and for your personal life. Listen to my latest podcast on The Mindfulness Edge - How To Be Fully Present And Transform Your Influence. Persuade With Power Kurt Mortensen Advanced Influence Trainings Maximize Your Influence Free Persuasive Presentation Assessment

    The Mindfulness Edge - How To Be Fully Present And Transform Your Influence

  4. Jul 8

    Priming The Persuasion Pump - The Invisible Force Behind Every Yes

    If you want to dramatically increase your closing rates, shorten sales cycles, and influence people more effectively, you must master one of the most powerful psychological tools available: priming. In a world where attention is short and resistance is high, the ability to shape the mental environment before you deliver your message can be the difference between a polite "maybe" and an enthusiastic "yes." Priming is the psychological process where exposure to one stimulus (a word, image, story, or environment) unconsciously influences how someone thinks, feels, and responds to your presentation. A recent study in the Journal of Consumer Psychology found that positively primed consumers were willing to pay more, and it increased their brand loyalty. Priming is one of the most effective ways to influence and sell others because it works with the brain's natural wiring instead of fighting it. When you prime positively, people feel understood, optimistic, and open rather than defensive or skeptical. It turns the average conversation into a persuasive presentation and helps you build long-term relationships instead of one-off transactions. Listen now and start applying these techniques immediately. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Maximize Your Influence

    Priming The Persuasion Pump - The Invisible Force Behind Every Yes

  5. Jul 1

    Shark Tank Secrets to Pitch, Partner, and Scale – Kevin Harrington Interview

    If you want to dramatically increase your influence, income, and impact, there's one skill that consistently separates those who achieve massive success from those who stay stuck — and it's not what most people think. It's mentorship— the ability to both seek out the right mentors and become a powerful mentor to others. In my past interview with Kevin Harrington, original Shark Tank shark and author of the new book Mentor to Millions, we went deep into how mentorship has been the hidden accelerator behind nearly every major breakthrough in his career. Kevin has built multiple nine-figure businesses, and he credits much of his success to the mentors who guided him — and the mentoring mindset he now uses to help others scale. Listen to my podcast interview with Kevin Harrington on Shark-Tank Secrets to Pitch, Partner, and Scale.  You'll walk away with practical strategies you can start using immediately to attract better mentors, mentor others more effectively, and sell with greater integrity and impact. Persuade With Power Kurt Mortensen Maximize Your Influence Free Persuasive Presentation Assessment

    Shark Tank Secrets to Pitch, Partner, and Scale – Kevin Harrington Interview

  6. Jun 24

    The IKEA Effect – Increased Loyalty, Higher Prices, And Fewer Objections

    In today's loud marketplace, the biggest challenge isn't just getting someone's attention — it's getting them to stay committed long after the initial conversation. Most salespeople and influencers work harder than ever delivering polished solutions, only to watch prospects hesitate, negotiate harder on price, or disappear entirely. Understanding one powerful psychological principle can flip that dynamic and help you create long-term ownership and stronger results.   The IKEA Effect is the well-documented tendency for people to place significantly higher value on products, ideas, and solutions they have helped create or assemble themselves. When someone invests meaningful effort and successfully completes even a small part of the process, they develop psychological ownership. This makes them like it more, defend it more, and feel more committed to moving forward with you.   This principle changes how you influence and sell because it moves you away from trying to convince people and toward helping them convince themselves. When someone feels they helped create the outcome, they don't just agree with you — they become advocates for the solution. This creates stronger relationships, higher close rates, and customers who stick around longer because the value feels personal to them. Persuade With Power Kurt Mortensen Maximize Your Influence Free Persuasive Presentation Assessment

    The IKEA Effect – Increased Loyalty, Higher Prices, And Fewer Objections

  7. Jun 16

    Too Close for Comfort - Proxemics And Reading Spatial Cues

    Proxemics is an overlooked tool in persuasion. When you understand how to use the space between you and another person, you create instant trust, lower resistance, and dramatically increase your ability to influence outcomes.   Proxemics is the study of how humans use and perceive personal space during interactions. It reveals the invisible "bubbles" we all maintain around ourselves and shows how those distances communicate trust, power, comfort, and relationship status without a single word being spoken. In sales and persuasion, proxemics is used to create psychological safety, signal that you're on the same team, and make your words land with greater impact. When you master the distance between you and the other person, you influence more effectively because people feel respected and understood instead of pressured or invaded. Start understanding space to build faster trust and close more deals.  Maximize Your Influence Podcasts Persuade With Power Kurt Mortensen 111 Sales Hacks Special

    Too Close for Comfort - Proxemics And Reading Spatial Cues

  8. Jun 4

    Left vs Right: Why Left-Handed Buyers Think Differently

    In today's noisy world, the persuaders who consistently win are the ones who understand the subtle differences in how people actually process information. When you tap into these cues instead of using the same script on everyone, you stop guessing and start creating deeper connections that lead to faster trust, less resistance, and more yeses. A recent study found that left-handed and right-handed people actually process visual details differently in their brains. Persuade With Power Kurt Mortensen Maximize Your Influence Podcasts

    Left vs Right: Why Left-Handed Buyers Think Differently
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About

Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!

Information

  • Creator
    Kurt Mortensen
  • Years Active
    2013 - 2026
  • Episodes
    608
  • Rating
    Clean
  • Copyright
    © Advanced Influence
  • Show Website
    Maximize Your Influence