Ignite: Healthcare Marketing Podcast

Cardinal Digital Marketing

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

  1. 6일 전

    How We Fixed Meta's Lead Problem

    Healthcare marketers write off Meta for one reason: lead quality. High volume or cheap leads don't matter when leads are unqualified, uninsured, or never convert to patients. Cardinal's paid social team cracked the code. Through systematic testing of Meta lead forms—adding SMS verification, progressive insurance qualification, and strategic engagement tactics—they transformed Meta from a brand channel into a legitimate performance driver. The result? A 78% reduction in cost per qualified lead compared to Google Ads, with quality that actually converts. In this episode, Lisa Fisher and Caro Costa walk through the exact testing framework and optimization strategies that made it work. You'll leave with a replicable playbook for your own Meta campaigns. RELATED RESOURCES 10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/ How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/

    26분
  2. 11월 25일

    Why Your Healthcare Brand Needs a Multicultural Strategy

    In this episode of Ignite, Cardinal CEO Alex Membrillo talks with Diana Ochoa, Sr. Director of Multicultural Marketing at Sage Dental, exploring what it takes to authentically connect with multicultural audiences and drive real business growth. You'll learn why understanding data, cultural intelligence, and acculturation levels is essential for effective segmentation and communication, and how to move beyond simple translation to create meaningful, trust-based relationships. You'll gain actionable strategies to ensure your marketing, from ads to landing pages to community engagement, truly resonates with diverse populations—helping you stand out and succeed in today's rapidly changing healthcare landscape. RELATED RESOURCES Connect with Diana - https://www.linkedin.com/in/dianaochoa1/ How to Reach Niche Audiences with 3P Data - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reach-niche-audiences-3p-data/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

    15분
  3. 11월 4일

    Building a Trusted Healthcare Brand in the Age of AI Search

    In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Dane Titsworth, Manager of SEO & Digital Content at Ardent Health Services, for a must-listen conversation for healthcare marketers navigating the rapidly changing landscape of SEO and AI. You'll learn why accuracy, trust, and brand reputation are more important than ever, and how connecting with local teams and providers ensures your content truly reflects your services. By tuning in, you'll gain practical strategies to build a cohesive, authoritative digital presence that stands out in both traditional search and AI-driven recommendations—helping you educate patients, earn their trust, and drive real results in your market. RELATED RESOURCES Connect with Dane - https://www.linkedin.com/in/dane-t-b021a0b8/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

    19분
  4. 10월 14일

    How to Market Oncology Without Scaring Patients Away

    In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Mindy Grantham, Director of Marketing at Mayo Clinic, to unpack the challenges and opportunities in oncology marketing—from demand generation and clinical trial accrual to leveraging AI, optimizing your website for both education and conversion, and building trust through community engagement and reputation management. You'll walk away with practical strategies for reaching patients at every stage of their journey, aligning marketing with operational capacity, and using digital tools to drive real results in a high-stakes, emotionally charged field. If you want to elevate your impact and stay ahead in the rapidly evolving world of healthcare marketing, this conversation is a must-listen. RELATED RESOURCES Connect with Mindy - https://www.linkedin.com/in/mindy-grantham/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/

    25분
  5. 10월 7일

    Inside Scaling Up 2025 and Healthcare Marketing's Next Chapter

    This episode of Ignite is your inside look at the upcoming Scaling Up Healthcare Performance Marketing Summit, designed specifically for healthcare marketers like you who want to drive real patient acquisition and stay ahead of industry trends. Hosted by Cardinal CEO Alex Membrillo and Cardinal CGO Lauren Leone, you'll hear about the event's top-tier speakers, actionable case studies, and focused tracks on AI, measurement, and performance marketing, all aimed at giving you practical strategies you can implement right away. Plus, you'll discover new networking opportunities, awards for marketing excellence, and ways to connect with peers facing the same challenges, ensuring you leave with both inspiration and tangible value for your organization. RELATED RESOURCES Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/   Get your free ticket to Scaling Up 2025: https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/

    12분
4.7
최고 5점
23개의 평가

소개

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

좋아할 만한 다른 항목