Pathmonk Presents Podcast

Pathmonk
  • 5.0 (4)
  • MARKETING
  • UPDATED DAILY

Candid insights from the worlds top founders & marketers. Join our listeners who get 20 minute insight reports about their businesses...

  1. SEP 8

    Sustainable Camping Gear for Lasting Adventures | Moez Faruqi from White Duck Outdoors

    Moez Faruqi, Marketing and Sales Director at White Duck Outdoors, joins Pathmonk Presents to discuss their premium outdoor gear designed for recreational campers and glampers. Focused on sustainability, durability, and functionality, their products target quality-conscious consumers. Moez emphasizes SEO, YouTube visual content, and paid ads as key acquisition channels. Their website, rich with lifestyle imagery, drives conversions while balancing brand storytelling. Learn how White Duck Outdoors merges performance and brand marketing for lasting customer engagement.

    23 min

  2. SEP 8

    Human-Centric IT for Secure Business Growth | Rita De Vries from Real IT Solutions

    Rita De Vries, Sales and Marketing Director at Real IT Solutions, joins Pathmonk Presents to share how their Michigan-based managed IT services support businesses in healthcare, manufacturing, and education. Specializing in HIPAA and government contract compliance, they act as an outsourced IT team. Rita discusses leveraging organic LinkedIn growth, referrals, and a revamped website to capture leads. With a focus on human-centric service and Midwest charm, Real IT Solutions ensures secure, compliant IT environments to drive business success.

    19 min

  3. SEP 8

    Securing Medical Devices for Patient Safety | AJ Reiter from Medcrypt

    AJ Reiter, Growth Director at Medcrypt, joins Pathmonk Presents to discuss their mission to secure medical devices for patient safety. Medcrypt provides cybersecurity solutions for top medical device manufacturers, focusing on surgical robotics and diabetes devices, ensuring FDA compliance and secure data transit. Reiter emphasizes the role of their website in guiding customer conversations and the importance of face-to-face engagements at industry events. Learn how Medcrypt’s proactive approach and thought leadership help manufacturers expedite market entry while prioritizing patient safety and data integrity.

    18 min

  4. SEP 8

    Sustainable Haircare: Empowering Stylists with Authenticity | Marta Dziegielewski from Surface Hair

    Marta Dziegielewski, Brand Development Manager at Surface Hair, joins Pathmonk Presents to discuss their organic, high-performance haircare, skincare, and hair color products designed for stylists and clients. Surface Hair prioritizes health and sustainability while supporting salon professionals with business development tools. Marta emphasizes social media, distributor partnerships, and word-of-mouth as key growth channels. Their revamped website offers resources and education, fostering authentic connections to help salons thrive and attract loyal clients.

    14 min

  5. SEP 8

    Travel Rings: Redefining Jewelry with Boldness | Laricea Roman from OBJKTS Jewelry

    Laricea Roman, Director of Marketing at OBJKTS Jewelry, joins Pathmonk Presents to discuss their pioneering travel ring concept, offering diamond-alternative jewelry for stress-free travel. Since 2019, OBJKTS has grown 20% annually, leveraging a social media-first strategy on Instagram and TikTok to drive brand awareness. Laricea emphasizes their website’s role in seamless user experiences, fueled by continuous testing and tools like Hotjar. By challenging traditional diamond brands, OBJKTS builds trust and engages 200,000+ customers with bold, high-quality offerings.

    18 min

  6. AUG 7

    Men’s Health: Tracking Vitality with TechRing | Suzanne Noble from FirmTech

    Suzanne Noble, Regional Director of Sales and Marketing at FirmTech UK, joins Pathmonk Presents to discuss FirmTech’s innovative TechRing, a wearable device that monitors men’s erectile fitness to predict vascular health issues like cardiovascular disease, prostate problems, and diabetes. By tracking nocturnal erections, it provides critical health data. Noble highlights how podcasting and influencer marketing on platforms like TikTok drive consumer engagement, while their Shopify website supports conversions. FirmTech is also expanding outreach to healthcare professionals, balancing consumer appeal with medical credibility to revolutionize men’s health.

    17 min

  7. AUG 7

    Stem Cell Banking: A Health Game-Changer | Austin Yoshino from Anja Health

    Austin Yoshino, CEO of Anja Health, joins Pathmonk Presents to discuss their mission to make stem cell banking accessible. Anja Health helps pregnant parents preserve cord blood and tissue for future medical treatments, addressing the critical need for stem cell matches. Yoshino shares how social media, particularly TikTok and Instagram, drives customer acquisition through educational content. He also highlights the importance of a transparent, user-friendly website to guide parents through the decision-making process, boosting conversions for this high-ticket service.

    20 min

  8. AUG 7

    Luxury Jewelry: Building Trust Through Service | Miluska Ochoa from Miking

    Miluska Ochoa, Director of New Business Development and Marketing at Miking, joins Pathmonk Presents to discuss their luxury goods brand specializing in loose diamonds, fine jewelry, and artisan craftsmanship. Miking serves global B2C and B2B clients, emphasizing personalized customer service and trust-building. Miluska highlights their website’s role as a catalog and tool for virtual try-ons, enhancing customer engagement. By offering tailored solutions and fostering emotional connections, Miking drives repeat business and supports partners in growing their jewelry businesses worldwide.

    29 min
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Ratings & Reviews

5
out of 5
4 Ratings

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Candid insights from the worlds top founders & marketers. Join our listeners who get 20 minute insight reports about their businesses...

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