Let's Talk Marketing

Katya Allison
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Let’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions to help you stay up-to-date on the latest marketing trends and take your marketing skills to the next level.

  1. The Human Side of AI with Ben Tasker

    2일 전

    The Human Side of AI with Ben Tasker

    This episode of 'Let's Talk Marketing' explores the intersection of AI and workforce transformation. Host Katya Allison interviews Ben Tasker, a recognized leader in AI education and workforce transformation, about navigating what he calls the "AI between times"—the transitional period where we're moving from traditional ways of working toward an AI-integrated future. Ben shares insights on skills-based learning, the emerging AI economy, implementing AI in education and business, and why building your personal brand is more critical than ever. Listeners will discover practical strategies for upskilling and reskilling, how to use AI as a tool rather than a replacement, and why human skills remain essential even as AI capabilities advance. Listeners will walk away with insights on: Skills-based learning allows mastery in shorter timeframes compared to traditional four-year degreesThe AI economy creates new job opportunities while requiring continuous learning and adaptationAI implementation in classrooms can reduce cheating by 30% and increase learning speed by 50%Learning just a few AI skills can command a 52% salary premium in today's job marketCompanies investing in AI with proper learning plans see three times revenue growthPersonal brand development is crucial as AI becomes the new search and recommendation engineThe future requires balancing AI skills with human skills like communication, leadership, and empathyUpskilling means improving at your current role while reskilling means transitioning to adjacent fieldsEducation and workforce will merge into learning ecosystems with constant skill currency exchangeAI should be built into workflows, not worked around, for maximum effectiveness and adoptionThe "garbage in, garbage out" principle applies to both AI implementation and learning outcomesWe're approaching an "uh oh moment" that will force thoughtful AI governance and ethical implementation

    52분
  2. Is Google Too Powerful with Ari Paparo

    9월 29일

    Is Google Too Powerful with Ari Paparo

    This episode of 'Let's Talk Marketing' explores Google's transformation from search engine to advertising monopolist. Host Katya Allison interviews Ari Paparo, author of "Yield" and ad tech veteran, about Google's systematic conquest of digital advertising. Paparo reveals how Google leveraged programmatic advertising to control both sides of ad transactions, effectively cornering the market through strategic acquisitions like DoubleClick. The conversation unpacks the antitrust implications, discusses AI's role in further consolidating power, and examines what this dominance means for marketers navigating attribution challenges, platform dependency, and the evolving landscape of connected TV and open web advertising. Listeners will walk away with insights on: Google controls 90% market share in some advertising sectors outside searchProgrammatic advertising revolution allowed Google to dominate buy and sell sides simultaneouslyAntitrust trial revealed internal emails showing deliberate customer manipulation tacticsAI-driven advertising platforms are pushing "give us your budget, we'll handle everything" approachAttribution measurement remains problematic across all platforms, not just GoogleConnected TV offers marketers more control and granular targeting than traditional channelsOpen web definition has expanded beyond banner ads to include streaming platformsTurning off marketing channels temporarily provides most accurate attribution testingGoogle Analytics 4 transition exemplifies how platform changes can hurt user experienceMarketing scaling strategy should add platforms incrementally based on budget growth

    35분
  3. The Rebranding Reality Check with Andrew Thomas

    9월 12일

    The Rebranding Reality Check with Andrew Thomas

    This episode of 'Let's Talk Marketing' explores rebranding strategy with real-world insights. Host Katya Allison interviews Andrew Thomas, Head of Marketing at Archer Meat Snacks, about transforming Country Archer Provisions into a distinctive, consumer-focused brand. Thomas shares his journey from General Mills to leading Archer's comprehensive rebrand, revealing how data-driven consumer insights, internal stakeholder alignment, and strategic positioning created a bold new brand identity. Listeners will discover the critical importance of brand distinctiveness, the lengthy timeline of successful rebranding, and practical frameworks for evaluating when a rebrand is necessary versus optimizing existing assets. Listeners will walk away with insights on: Consumer insights become more valuable when you're not the target customer yourselfMeeting-heavy culture can stifle rapid growth companies' strategic thinking capabilitiesLinkedIn curation and pattern recognition help identify emerging marketing trends effectivelyDetaching trend discussions from business creates subconscious creative connections over timeTraffic time and constrained environments often generate the most innovative marketing ideasConsumer segmentation studies require 6-8 months minimum for proper foundation buildingBrand books should extend beyond packaging to create versatile asset suitesInternal selling requires different approaches for executives, boards, and key customersVisual distinctiveness testing through Google Images reveals competitive brand positioning gapsSales team connectivity early in marketing careers strengthens overall business understanding

    54분
  4. Human Connection in Social Media with Robin Nathaniel

    9월 4일

    Human Connection in Social Media with Robin Nathaniel

    This episode of 'Let's Talk Marketing' explores the human connection in social media marketing. Host Katya Allison interviews Robin Nathaniel, TEDx speaker, acclaimed author, and Telly Award Gold Winner, about creating authentic connections through social platforms rather than just chasing algorithms and trends. Robin shares his unique journey from musician and event organizer to social media strategist, offering insights on algorithm-proof content, audience-first thinking, and the importance of serving your community with intention. Listeners will discover practical strategies for moving beyond superficial metrics to build genuine relationships that drive real business results, plus learn about emerging platforms and the future of owned versus borrowed social media presence.  Listeners will walk away with insights on: Stop chasing algorithms and trends - focus on serving your audience with intentionTake time to identify your ideal customer's pain points before creating contentHuman connection requires understanding what keeps your audience up at nightAlgorithm-proof content comes from serving people, not satisfying platform requirementsTest one social platform thoroughly before expanding to multiple channelsUser-generated content has low barriers to entry through subscription servicesReserve your brand handles on all platforms even if not actively postingSubstack represents the future shift from borrowed to owned social mediaContent repurposing works but customization for each platform drives better resultsCommunity engagement requires speaking your audience's language through consistent icons and messaging

    55분
  5. SEO for Content Creators with Jordan Becerra

    8월 28일

    SEO for Content Creators with Jordan Becerra

    This episode of 'Let's Talk Marketing' explores SEO strategies specifically designed for content creators. Host Katya Allison interviews Jordan Becerra, founder of InfluencerSEO, about optimizing websites for search engines while navigating the evolving landscape of AI search. Jordan shares his journey from launching a failed political social network to building a successful SEO agency that has worked with major brands like Dear Media and The Skinny Confidential. The conversation covers essential SEO best practices, common pitfalls content creators face, and how to balance traditional SEO with emerging AI search trends. Listeners will discover why SEO requires a long-term mindset, how to avoid costly website development mistakes, and practical strategies for creating content that ranks well in both Google and AI overviews. Key Insights SEO is a long-term investment strategy, not a quick-fix trend for immediate results Content creators often undervalue their websites and fall victim to SEO-ignorant developersQuality website architecture and user experience directly impact search engine rankingsBlog posts need 1000+ words minimum to provide comprehensive value to searchersAI search results often mirror traditional SEO rankings, making SEO optimization crucialSocial media provides short-term value while SEO content compounds over yearsWebsite speed, clean navigation, and mobile optimization are non-negotiable for rankingsFocus keywords should appear in URLs, headings, and naturally throughout contentAlt text and image optimization contribute significantly to search engine understandingContent creators should prioritize becoming trusted sources rather than chasing quick winsProper URL structure and redirects are critical when redesigning existing websitesAI overviews typically feature top-ranking pages that answer comprehensive topic questions

    56분
  6. Maximizing Website Conversions with Testing with Josh Payne

    8월 16일

    Maximizing Website Conversions with Testing with Josh Payne

    Maximizing Website Conversions with Testing with Josh PayneThis episode of 'Let's Talk Marketing' explores website conversion optimization through AI-powered experimentation. Host Katya Allison interviews Josh Payne, co-founder of Coframe and former co-founder of the $2B+ unicorn Autograph with Tom Brady, about revolutionizing how businesses approach website testing. Josh shares insights on building effective experimentation programs, leveraging AI to accelerate testing velocity, and avoiding common conversion optimization pitfalls. Listeners will discover practical strategies for increasing website performance, understanding the role of AI in modern marketing, and developing a data-driven mindset that prioritizes testing over assumptions. The conversation covers everything from basic testing principles to advanced AI applications, providing actionable guidance for marketers looking to drive measurable improvements in their digital experiences. Listeners will walk away with insights on: Website optimization requires clear goal alignment before starting any testing programTesting velocity and frequency are competitive advantages in conversion optimizationAI can accelerate test creation from weeks to hours for faster iterationMost businesses aren't testing enough or testing the right metricsConsistent user experience across tests is crucial for reliable dataDifferent AI models excel at different tasks in optimization workflowsExperimentation programs need strategic organization to avoid conflicting testsSignal versus noise distinction is critical for actionable insightsAnswer Engine Optimization (AEO) is becoming increasingly important for business discoveryTaking time for strategic thinking prevents reactive marketing approachesEgo often interferes with data-driven decision making in optimizationStatistical understanding helps manage emotional responses to test results

    57분
  7. Podcasting for Business Growth with Josh Troche

    8월 7일

    Podcasting for Business Growth with Josh Troche

    This episode of 'Let's Talk Marketing' explores the strategic business value of podcasting. Host Katya Allison interviews Josh Troche, founder of Pedal Stomper Productions, about leveraging podcasts for thought leadership, brand building, and content creation. From his journey building 19,000 YouTube subscribers while working in semi-truck sales to founding a podcast production company, Josh shares practical insights on podcast preparation, guest management, content repurposing, and measuring success beyond download numbers. Listeners will discover why podcasting is like painting a room—it's all about the prep work—and how authentic conversations can become a content goldmine for businesses ready to invest in long-form storytelling. Key InsightsPodcasting success requires extensive preparation before hitting recordDefine your "why" and target audience before launching any podcast Most podcasts fail due to lack of planning and undefined goals AI tools have revolutionized podcast production and content repurposing workflows Authenticity beats perfection when building audience trust and connection One 20-minute podcast episode can generate 4-5 quality social media reels Podcast transcripts provide valuable SEO content and lead generation opportunities Success metrics should align with original goals, not just download numbers Guest preparation involves reassurance and technical guidance for best results Podcast length should match content quality—end while conversations are still engaging Research and preparation separate good hosts from great hosts Content repurposing transforms single episodes into blogs, newsletters, and speaking opportunitiesEpisode Linkshttps://www.pedalstomperproductions.com/https://www.linkedin.com/in/jtroche/https://www.youtube.com/@pedalstomperproductions6240

    49분
  8. From Clicks to Conversions with Ethan Monkhouse

    7월 24일

    From Clicks to Conversions with Ethan Monkhouse

    In this episode, Ethan Monkhouse breaks down how creators and marketers can stop chasing attention and start driving action. As the founder of NAVIRO and a behavioral systems strategist, Ethan shares how AI is unlocking hidden patterns in audience behavior and why tracking intent beats chasing impressions. We talk about how creators can leverage small, high-intent audiences to generate outsized revenue — and why your biggest fans might not even be following you yet. Listeners will walk away with insights on: Why intent is more powerful than attentionHow to engineer content for shareability and relatabilityThe role of personality types and pattern interrupts in driving engagementEthan’s favorite automations that save hours each weekHow to turn qualitative fan data into measurable revenue impact

    1시간
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소개

Let’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions to help you stay up-to-date on the latest marketing trends and take your marketing skills to the next level.

정보

  • 제작진
    Katya Allison
  • 방송 연도
    2023년 - 2025년
  • 에피소드
    94
  • 등급
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  • 저작권
    © Copyright 2023
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    Let's Talk Marketing