Marketing with Purpose

MayeCreate Design
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  • MARKETING
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Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!

  1. Home Page Design Tips

    -20 H

    Home Page Design Tips

    Quick question: If someone landed on your home page right now, would they know what you do in nano seconds? Or would they have to scroll, squint, and guess? Most home pages fall into one of two traps: they're either cluttered and confusing, or they're an image desert with no actual words explaining what you do. Either way, visitors can't figure out what you offer—so they just leave. Your home page isn't a novel. And it's not a photo gallery. It's a receptionist. It should greet people, tell them what you do, and point them where they need to go. That's it. In this episode, we break down exactly what your home page needs to do (and what it definitely doesn't need to do): The billboard test—can someone understand what you do at 70mph? Why your header area matters more than you think How to prove you're awesome without just saying "we're awesome" over and over Plus, using AI as a tool (not a crutch) to evaluate and improve your page If your home page hasn't been updated in a while—or you're not totally sure it's doing its job—this one's for you. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/home-page-design-tips/

    32 min

  2. 14 NOV.

    Last-Minute Nonprofit Year-End Giving Website Checklist

    Your year-end campaign emails are probably amazing. Your social posts? On point. Your stories? Compelling. But if your website doesn’t back it up during December, none of that matters. We've seen it happen too many times. Nonprofits pour everything into their year-end campaigns only to have the donation process fall apart at the very last step. So Stacy and Monica made you a checklist.✨ This podcast/blog post combo has 15 tasks organized into three categories: 5 critical must-dos (your donation form HAS to work) 4 quick fact-checks (trust-builders that take minutes) 6 conversion boosters (tackle now or add to next year's list) Don’t let 15 tasks scare you off, it’s okay if you can’t do everything on this list before your campaign kicks off. Start with the critical stuff (testing that donation form), then tackle what you can. A working donation form on a slightly outdated site always beats a broken form on a beautiful one every single time. Your donors are ready to give. Make sure your site is ready to receive.  And even if you don’t look at the blog or listen to the podcast - GO TEST YOUR DONATION FORM ON A PHONE. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/nonprofit-year-end-giving-website-checklist/

    38 min

  3. 24 OCT.

    How to Make an ADA Complaint PDF (And WHY?!?)

    Since the DOJ rolled out new ADA website compliance rules in March of last year, we’re busy updating sites—and answering a lot of questions about what it all means. The one big sticking point in client conversations is linked documents. PDFs, Word files, slide decks—anything you link to is now considered part of your website. That means those documents must meet ADA accessibility standards too. Everyone’s asking the same thing: “How do we make those files compliant?” So the Account Service staff tasked Monica with putting together an overview podcast + written instructions + step-by-step video tutorials. (They’re nothing if not thorough!!) These resources, starting with this overview podcast episode explain how to: Create your documents with accessibility in mind.  Export them as PDFs so they stay accessible. Check documents to be sure they’re good to go. The two additional tutorials walk you through the two most common setups—step by step, button by button: Microsoft Word users: Complete guide → Google Docs users: Google Docs + Grackle workflow → Our best advice: start with your next PDF, not your entire library. Future you will thank present you. ❤️ Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/how-to-make-an-ada-complaint-pdf-and-why/

    27 min

  4. 19 SEPT.

    Why Is My WordPress Site So Slow (and Tricks to Fix It)

    If your website is turtling - and not in the good ninja turtle way, but in the slow-crossing-the-highway way - everyone's noticing and cringing. Here's the deal: while you're sitting there wondering why your site is loading at turtle speed, your competitors' sites are loading in milliseconds and stealing your sales. That sucks. But figuring out what’s wrong can feel like rocket science. Tyler, Rebecca and Monica just did a deep dive into the 8 most common things that slow down WordPress sites - plus how we fix them.  As you’d expect, we did get a little nerdy, but we translate the tech speak and label everything by skill level - Beginner, Intermediate, or 'Call a Professional’…and we color-coded everything in the blog post, so you're gonna be fine! What we cover: Why Monica’s week-long optimization marathon failed (spoiler: it wasn't the website) How too many plugins are secretly slowing your site down Why your cheap hosting might be the real culprit How CloudFlare uses lava lamps for security (yes, really) Identifying the "digital freeloaders" slowing down your site Tyler's love/hate relationship with caching (it's complicated) And friend, if you hit the halfway point and realize you'd rather be doing literally anything else with your time - even helping actual three-legged turtles cross actual highways - that's what we're here for. Read the fully formatted (and color coded) blog post to accompany this episode at: https://mayecreate.com/blog/why-is-my-wordpress-site-so-slow-and-tricks-to-fix-it

    1 h 10 min

  5. 22 AOÛT

    20 Years of Lessons Learned from the MayeCreate Team

    We're celebrating MayeCreate’s 20th birthday with something special - the whole team sharing their biggest lessons learned along the way. From "don't polish a turd" to "imposter syndrome is loud, but good design is louder," these hard-won insights aren't just about building websites - they're about building a life and career you actually love. Hear why getting uncomfortable is your secret weapon, how trusting your team changes everything, and why Monica had to write "I trust my team" 10 times before every management class (spoiler: she was a control freak). Plus stories about nose rings at interviews, Halloween costume cold calls, and why Tyler doesn't use a mouse. These aren't your typical business lessons - they're real talk from people who've been figuring it out together for two decades. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/lessons-learned-from-20-years-in-business/

    44 min

  6. 25 JUIL.

    How to Write Website Copy with AI - A Step-by-Step Workshop

    Businesses everywhere are slapping whatever ChatGPT spits out onto their website. And then they wonder why it sounds like every other company out there - or worse, like it was written by a very polite robot. With human website traffic tapering and bot traffic on the rise, every single human visitor is precious. You can't afford to lose them to generic, robotic content that doesn't connect. Here's the thing though - AI can actually help you write amazing website copy that sounds like YOU. But (and this is a big but) you've got to treat it like you would any other employee. You can't just give it vague instructions and expect magic. In this workshop-style podcast episode and accompanying blog post, Monica walks through her entire process - the same one she uses with clients. You'll learn: What AI needs to write copy that sounds like you (not a chatbot) Monica's go-to method to save time and maintain authenticity in your content How to create page templates that save you time and create consistency Her editing and refinement process for AI-generated copy AI mistakes she sees on repeat - what to look for and how to fix 'em But honestly, the biggest takeaway is this: if you're not combining real intelligence with AI, everything you make is going to suck. (One of Monica's clients said that in a meeting recently and it's so true.) So back up your AI with some Monica fueled RI and rock out website copy that connects! Read the fully formatted blog post with AI prompts and outlines to accompany this episode at: MayeCreate.com

    49 min

  7. 18 JUIN

    Breaking Down the New ADA Title II Web Rules & Exceptions

    So... have you heard about these new ADA web accessibility rules yet? If your first reaction was "Oh great, another thing I need to worry about," we totally get it. But honestly? This stuff isn't as scary as it sounds, and in the end it's actually going to make your website better for everyone. Here's the deal, the Department of Justice finally gave us actual deadlines (April 2026 and 2027, depending on the number of people you serve), and a lot of government entities and nonprofits are scrambling to figure out what this means for them. But before you schedule a task to “Panic About Google ADA Compliance” at 2 AM, hit pause. Monica geeked out reading through all the official ADA documents (yes, she’s that person), and you know what? They actually make sense! The government followed their own accessibility rules when writing these guidelines. Who knew? She broke down everything you need to know to get started: Who actually needs to comply (spoiler: it's way more than just city websites!) Those blessed exceptions that mean you don't have to fix EVERYTHING from the past 20 years Real deadlines so you know if you're in the 2026 or 2027 group What happens if you ignore this (hint: it involves dollar signs with lots of zeros) The actual standards explained without all the government-speak How to get started without losing your mind or your budget The best part? These rules aren't about making your life harder—they're about making sure everyone in your community can actually use your website. And trust us, when you follow these guidelines, your site becomes easier for EVERYONE to navigate. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/ada-title-ii-website-accessibility-rules-exceptions/ And hey, if you listen to this and still have questions, feel free to send Monica an email to monica@mayecreate.com. She loves talking about this stuff (maybe a little too much, according to her family ).

    1 h 2 min

  8. 30 MAI

    Battling Bots: Website Security Essentials for 2025

    Breaking News: Humans are now the minority on the internet.  And no, this isn’t just tech drama. That's right. According to the 2025 Imperva Bad Bot Report, automated, aka bot, traffic has overtaken human activity for the first time in ten years, making up more than half—51%—of all internet traffic last year.  But don't worry, this isn't a Terminator-style apocalypse (yet). In this latest episode of Marketing with Purpose, Monica is joined by MayeCreate's Chief Website Security Officer and digital guardian angel, Rebecca Thomas. Rebecca is MayeCreate’s frontline defender who keeps over 300 websites safe through our Safe Site program. When she isn't fighting off Russian spam bots or thwarting login attacks, she's developing systems to keep client websites running smoothly. This crash course episode on bot-busting includes: Why your website analytics might be lying to you (hint: those aren't all real visitors!) The hilarious (and sometimes terrifying) things bots are trying to do on your website How to tell if you're being targeted by the bad bots 9 simple security steps that'll make hackers move on to easier targets Why two-factor authentication is Rebecca's security BFF (and should be yours too) This isn't just tech talk for the IT crowd. If you own a website (or are responsible for one), this episode breaks down complex security concepts into normal language and straightforward advice that keeps the human advantage in the bot-versus-human battle.   Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/website-security-essentials-for-2025/

    50 min
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À propos

Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!

Informations

  • Création
    MayeCreate Design
  • Années d’activité
    2020 - 2025
  • Épisodes
    236
  • Classification
    Tous publics
  • Copyright
    © 2020 MayeCreate Design
  • Site web de l’émission
    Marketing with Purpose