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A podcast exploring the ongoing shift in how digital marketing works and what drives ad revenue.

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What wellness apps get wrong about healthy growth

Why do wellness apps struggle at scale? Explore LTV modeling, subscription retention, and the unit economics blind spots draining your mobile revenue.

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Your last-click dashboard is lying to you

As the old ways of measuring ads are failing to keep pace, businesses now seek how to measure performance accurately in a fragmented, privacy-first world. From first- and zero-party data to contextual signals and creatives, Host Neha Dawar sits down with Maria Solodilova (Yango Ads) and Mark Fruhan (BidMachine) to unpack how advertisers are navigating the next era of performance.

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A podcast exploring the ongoing shift in how digital marketing works and what drives ad revenue.

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Measured, Attributed