Med Creator 101

Mimi Banks and Dr. Dustin Portela
  • 5.0 (9)
  • MARKETING

Med Creator 101 is a weekly podcast hosted by board certified dermatologist, ‘dermfluencer’ Dr. Dustin Portela and beauty veteran, social media agency owner, Mimi Banks, featuring your favorite brands and medfluencers. Each episode is filled with helpful tips and tools to get started on social, build your platform, create content, grow a community, and attract brands.

  1. How Dr. Whitney Bowe Built Trust (and a Million Followers)

    1D AGO

    How Dr. Whitney Bowe Built Trust (and a Million Followers)

    Dr. Whitney Bowe didn’t build her audience with viral dances or a complicated setup, she built it by showing up with credibility, consistency, and content people genuinely needed. In this episode, the board-certified dermatologist, research scientist, and founder of the viral Skin Cycling method shares how she went from national TV segments on Good Morning America to creating trust-first education on TikTok and beyond. On this episode, she breaks down how she sources ideas from real patient questions, batches videos in just two hours, shifts her tone from “broadcast polished” to authentic, and separates expert content from brand content without losing her voice. If you’re an HCP trying to grow a community (and a business) the right way, this is your playbook. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Whitney Bowe: Instagram: @drwhitneybowe | @drwhitneybowebeauty | TikTok: @drwhitneybowe | Tools and Creator Must-Haves: CapCut: https://capcutaffiliateprogram.pxf.io/09bxrLGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to/43eptwPDJI Osmo Mic: https://amzn.to/44WJFnCRing light (portable): https://amzn.to/43joyvmRing light: https://amzn.to/4ikDBcdNikon DLSR Camera: https://amzn.to/3FbK0rR

    48 min
  2. How Social Media Helped Dr. Tia Paul Grow Her Practice

    FEB 17

    How Social Media Helped Dr. Tia Paul Grow Her Practice

    How can dermatologists use social media to grow their practice without losing credibility? In this episode, Harvard-trained dermatologist Dr. Tia Paul shares how she built a 400K+ audience on TikTok and Instagram by turning real patient questions, especially around skin of color, hyperpigmentation, and acne, into clear, trustworthy content. She explains her content workflow, balancing life as a mom and clinic owner, and how social media helped attract patients nationwide and open new business opportunities. A practical guide for any healthcare professional who wants to educate online without sounding like an ad! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Tia Paul: Instagram: @dr.tiapaul | TikTok: @drtiapaul Tools and Creator Must-Haves: CapCut: https://capcutaffiliateprogram.pxf.io/09bxrLGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to/43eptwPDJI Osmo Mic: https://amzn.to/44WJFnCRing light (portable): https://amzn.to/43joyvmRing light: https://amzn.to/4ikDBcdNikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link

    27 min
  3. Behind the Feed: Dr. Mara's team, process, and tools powering her social

    FEB 9

    Behind the Feed: Dr. Mara's team, process, and tools powering her social

    For HCPs, social media is no longer optional, it’s a powerful extension of patient education. On this episode of Med Creator 101, we’re joined by Dr. Mara Weinstein-Velez, board-certified dermatologist and fellowship-trained cosmetic surgeon, to explore how physicians can use social media to educate responsibly, build trust, and create meaningful opportunities. Dr. Mara shares her approach to content, misinformation, and maintaining professionalism online. This episode is a must-listen for any healthcare professional navigating the digital space. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Mara: Instagram: @drmaraweinstein | TikTok: @drmaraweinstein Tools and Creator Must-Haves: CapCut: https://capcutaffiliateprogram.pxf.io/09bxrLGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to/43eptwPDJI Osmo Mic: https://amzn.to/44WJFnCRing light (portable): https://amzn.to/43joyvmRing light: https://amzn.to/4ikDBcdNikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link

    32 min
  4. How Dr. Mariza Snyder Built a Community on Facebook

    FEB 2

    How Dr. Mariza Snyder Built a Community on Facebook

    How do you grow a loyal audience in healthcare without chasing trends or burning out? Dr. Mariza Snyder explains how she built a multi-million-download platform through community-first content, Facebook growth, and long-form content. She shares what’s working on social media in 2026, how she approaches content strategy and batching, and the lessons she’s learned navigating algorithms, collaborations, and burnout. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Snyder: Instagram: @drmariza | TikTok: @drmariza Use the code ENERGIZED for 10% off at drmariza.com Tools and Creator Must-Haves: CapCut: https://capcutaffiliateprogram.pxf.io/09bxrLGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to/43eptwPDJI Osmo Mic: https://amzn.to/44WJFnCRing light (portable): https://amzn.to/43joyvmRing light: https://amzn.to/4ikDBcdNikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link

    35 min
  5. What to Stop, Start & Double Down On in 2026

    JAN 26

    What to Stop, Start & Double Down On in 2026

    Social media never sleeps, and what works in 2026 looks very different than it did even a year ago. So if you’re still using the same strategies, your content may already be falling behind.In this episode, Mimi Banks and Dr. Portela share exactly what med creators should stop doing, start doing, and double down on this year to grow and stay relevant in an increasingly crowded social space. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Tools and Creator Must-Haves: CapCut: https://capcutaffiliateprogram.pxf.io/09bxrLGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to/43eptwPDJI Osmo Mic: https://amzn.to/44WJFnCRing light (portable): https://amzn.to/43joyvmRing light: https://amzn.to/4ikDBcdNikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link

    25 min
  6. Inside CVS' Partnership with Dr. Camille Howard

    JAN 21

    Inside CVS' Partnership with Dr. Camille Howard

    Mimi and Dr. Portela go inside CVS’ partnership with Dr. Camille Howard, the first-ever Beauty Dermatology Advisor, and Michelle LeBlanc, Vice President, Merchandising for Beauty & Personal Care at CVS Health. In this episode, Dr. Howard shares how her approach to social media led to a partnership far bigger than traditional influencer marketing, and Michelle breaks down how CVS identifies and integrates HCPs voices into retail, education, and community health. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Tools and Creator Must-Haves: CapCut: https://capcutaffiliateprogram.pxf.io/09bxrLGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to/43eptwPDJI Osmo Mic: https://amzn.to/44WJFnCRing light (portable): https://amzn.to/43joyvmRing light: https://amzn.to/4ikDBcdNikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link

    39 min
  7. e.l.f. Beauty’s Community-First Playbook with Patrick O’Keefe

    JAN 12

    e.l.f. Beauty’s Community-First Playbook with Patrick O’Keefe

    What does it really take to build a brand people love? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty, the brand behind some of the most viral, culturally relevant, and community-driven campaigns on the internet today. Patrick shares how e.l.f. grew from $250M to over $1.5B in revenue by putting community first and building what he calls “zero distance” between their leadership team and their audience. Listen to how e.l.f. listens to culture, learns from its audience, and leans into viral moments. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Tools and Creator Must-Haves: CapCut: https://capcutaffiliateprogram.pxf.io/09bxrLGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to/43eptwPDJI Osmo Mic: https://amzn.to/44WJFnCRing light (portable): https://amzn.to/43joyvmRing light: https://amzn.to/4ikDBcdNikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link

    36 min
  8. When to Say No: Protecting Your Integrity as a Med Creator

    JAN 5

    When to Say No: Protecting Your Integrity as a Med Creator

    Not every brand deal or creative opportunity is worth saying yes to. In this episode, Mimi and Dr. Portela share how HCPs can evaluate brand deals, spot red flags in contracts, and protect their credibility on social media. From exclusivity clauses and creative control and declining deals professionally, this episode covers when saying no is the smartest move for long-term trust and growth as a med creator. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Tools and Creator Must-Haves: CapCut: https://capcutaffiliateprogram.pxf.io/09bxrLGimbal: https://amzn.to/3QEu6ZOAnker External battery charger: https://amzn.to/3DdtBTiCar mount: https://amzn.to/4bkEu2kCar mount (portable): https://amzn.to/3EVgNl8DJI Osmo Camera: https://amzn.to/43eptwPDJI Osmo Mic: https://amzn.to/44WJFnCRing light (portable): https://amzn.to/43joyvmRing light: https://amzn.to/4ikDBcdNikon DLSR Camera: https://amzn.to/3FbK0rR This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you: Capcut Link

    22 min
See All (58)

5
out of 5
9 Ratings

About

Med Creator 101 is a weekly podcast hosted by board certified dermatologist, ‘dermfluencer’ Dr. Dustin Portela and beauty veteran, social media agency owner, Mimi Banks, featuring your favorite brands and medfluencers. Each episode is filled with helpful tips and tools to get started on social, build your platform, create content, grow a community, and attract brands.

Information

  • Creator
    Mimi Banks and Dr. Dustin Portela
  • Years Active
    2025 - 2026
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © @2025 Audio Roux Productions