5 episodes

The FIBEP podcast strives to be the voice of FIBEP and the media intelligence industry by providing regular updates on FIBEP initiatives (events, workshops, etc. ), commentary on the latest new media and digital news, and in-depth interviews and analysis with domain-specific experts.
FIBEP is "Federation Internationale des Bureaux d'Extraits de Presse" or the International Federation of the Press Clipping Services and is a professional media monitoring organization.

Media Intelligence Explained FIBEP

    • Business

The FIBEP podcast strives to be the voice of FIBEP and the media intelligence industry by providing regular updates on FIBEP initiatives (events, workshops, etc. ), commentary on the latest new media and digital news, and in-depth interviews and analysis with domain-specific experts.
FIBEP is "Federation Internationale des Bureaux d'Extraits de Presse" or the International Federation of the Press Clipping Services and is a professional media monitoring organization.

    Episode 5: What to expect at the 2022 WMIC in Dublin

    Episode 5: What to expect at the 2022 WMIC in Dublin

    As the world is facing so much uncertainty, the Media Intelligence industry and FIBEP members are charged with providing insights to clients to help provide clarity. During the 2022 FIBEP World Media Intelligence Congress there will be a variety of presentations, panel discussions, round table talks, and best practices shared. These conversations will focus on the issues that our industry is currently facing in order to move forward together.

    • 28 min
    Episode 4: Media Analysis: How to do it right.

    Episode 4: Media Analysis: How to do it right.

    The discussion starts with Mazen talking about the holy trinity within the value chain of media intelligence: media data, media monitoring and finally insights. He explains the difference between a dashboard and insights and who is using each. Furthermore, Mazen shares a three-part process of media analysis: capture and ingestion, enrichment and insights, and each process needs its own team with different skill sets, different leadership and different methodologies. He also explains what he defines as content completeness and how Carma has achieved that, while he reveals what is the secrete behind a successful analyst team. Last but not least, Mazen shares his overview of technologies that will shape the media intelligence industry in the coming years.


    As hosts, Vladimir and Alicja comment on industry news like the failed Twitter buyout by Elon Musk and what this might mean for Twitter itself but for future similar deals.

    • 1 hr 4 min
    Episode 3: Media Intelligence Business Ecosystem

    Episode 3: Media Intelligence Business Ecosystem

    In the 3rd FIBEP Media Intelligence Explained episode hosts Vladimir Petkov (identrics) and Alicja Bors (Softlytic) are talking with Romina Gersuni (pressrelations and FIBEP VP) about the Media Intelligence Business Ecosystem. Romina guides us through the idea behind MIBE and explains that it is a map tool helping the different actors of the Media Ecosystem find their place, be able to identify key players and prepare for strategic partnerships.


    Vladimir and Alicja also share the latest FIBEP news with our audience: a webinar about the role of data scientists in FIBEP and the different organizations being represented by members within our association. A webinar about tacking disinformation and hate speech with key lessons from the current Russian war in Ukraine. And last but not least FIBEP opened the registration for the World Media Intelligence Congress in Dublin, 14 to 16 September. Make sure you benefit from the early bird registration until the 24th of June.

    • 42 min
    Episode 2: What is media intelligence? And why does it matter?

    Episode 2: What is media intelligence? And why does it matter?

    In our first episode, we talk about, among others, Elon Musk buying Twitter and the Digital Services Act. Our guest is Florian Laszlo the CEO of Observer with whom we talk about what media monitoring is and how to run a Media Monitoring Organisation.

    • 1 hr 23 min
    Episode 1: Pilot Episode with Magdalena Horánska and Sophia Karakeva

    Episode 1: Pilot Episode with Magdalena Horánska and Sophia Karakeva

    Your podcast hosts Alicja Bors and Vladimir Petkov get an overview of the podcast and the topics of the season 1. Also, in order to introduce you to the organisation, they do two mini-interviews with Magdalena Horánska - Secretary General of FIBEP and Sophia Karakeva, Vice President of FIBEP.

    • 45 min