MediaCast from MediaBrief.com

Pavan R Chawla
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MediaCast, the podcast series from MediaBrief.com, features Founder-Editor Pavan R Chawla in insightful conversations with accomplished young business- and vertical leaders and professionals including Chief Marketing Officers and Business heads  who are creating engagements to empower enterprise and society. 

  1. Brand Engineer Dr Ashish Kaul on reimagining business through Indian stories with Folklore India

    SEP 8

    Brand Engineer Dr Ashish Kaul on reimagining business through Indian stories with Folklore India

    Send us a text This episode of  the MEDIACAST Podcast from Mediabrief.com features Dr Ashish Kaul, Co-Founder and Chief Business Officer of Folklore Entertainment India. Ashish is a strategic thinker, brand engineer and a respected author and communications professional, and is in conversation with Pavan R Chawla, Founder-Editor of Mediabrief.com. Ashish explores the urgent need for brands to rise above the sameness in the marketplace. He argues that brands cannot be treated like instant noodles and warns that in today’s hyper-competitive environment, mediocrity is being normalized. Too many companies are rushing to market, hoping to get lucky instead of investing the time and imagination needed to create originality. He discusses the use of tools like Canva and AI generators, which were meant to democratize creativity but are often used as shortcuts. This, he warns, accelerates monotony and strips brands of originality unless leaders bring real thought and intent.  Ashish also examines mimicry in branding. From fintech apps that look alike to quick-service restaurants using near-identical colors, he explains why imitation may help brands gain quick recognition but can hollow out credibility. He asks whether mimicry in fast food chains, such as copying the look of global chicken QSR giants, reflects smart positioning or lazy branding. On Performance marketing, Ashish reflects on CEOs who lean heavily on it and questions whether some are mistaking tactical wins for the deeper outcomes that strategic brand leadership delivers. He urges companies to see performance marketing not as a replacement but part of a broader vision. Most importantly, Ashish highlights the originality available to Indian businesses if they embrace cultural strengths. He notes that many brands shy away from Indian design traditions and typography due to an inferiority complex, choosing instead to imitate global palettes. By rediscovering Indianness and anchoring identities in storytelling traditions, he believes brands can achieve authenticity and differentiation. This MEDIACAST episode offers insights for business leaders, marketers, and brand custodians who want to empower their companies in today’s crowded market. Ashish challenges shortcuts and quick fixes, urging a return to originality, cultural authenticity, and patience in buildi We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this: First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time. We'll be happy to hear from you.

    36 min
  2. Mediacast Podcast with Dr Nishanth Dongari: Driving India’s EV future with sustainable innovation

    FEB 25

    Mediacast Podcast with Dr Nishanth Dongari: Driving India’s EV future with sustainable innovation

    Send us a text Delighted to share that this MediaCast episode features an insightful conversation with Dr. Nishanth Dongari, Founder and Managing Director of PURE EV, pioneering sustainable electric mobility with innovations in battery technology and electric vehicles in India. He is in conversation with Pavan R Chawla, Founder-Editor of Mediabrief.com. Dr Dongari shares his journey in the EV sector and commitment to sustainability-driven innovation and explores how PURE EV is reshaping the Indian EV landscape by focusing on reliability, mileage, and consumer trust. An IIT Bombay alumnus, Dr Dongari reflects on his early career in defence projects and how those experiences shaped his belief in purposeful engineering. This vision led to founding PURE EV in 2018, with a mission to make electric mobility viable for India's transportation needs. This episode covers: The genesis of PURE EV - Dr. Dongari discusses how he and co-founder Rohit built a brand rooted in sustainability and technological advancement. Post-Pandemic growth - How the company navigated uncertainties and scaled operations amid increasing interest in electric mobility. Branding and consumer trust - The company's approach emphasizing durability, real-world mileage, and after-sales support. Operational capacity - An inside look at the manufacturing facility in Telangana, current models, and expansion plans. Challenges in India's EV sector - Issues like after-sales service, financing options, and the support framework needed. Sustainability vision - Dr. Dongari's personal motivation for clean mobility solutions and their environmental impact. So here’s an in-depth in-depth look at India’s evolving EV market, highlighting PURE EV’s role in bridging the gap between electric mobility, renewable energy, and sustainability, and all that it is doing to help spread the good word and experience in 2-wheeler electric vehicle driving and ownership. That has been possible due to  Dr. Dongari’s  commitment to transparency, trust, and customer engagement. With that powertrain embedded in PURE EV's DNA,  Dr Dongari and  his team are reinforcing PURE EV’s reputation as a game-changer in India’s electric two-wheeler industry. Tune in to benefit from the passion, insights and commitment of We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this: First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time. We'll be happy to hear from you.

    59 min
  3. Mediacast: K Sudarshan, CMD, on EMA Partners India Ltd’s historic IPO (as the first exec search firm to get listed)

    JAN 17

    Mediacast: K Sudarshan, CMD, on EMA Partners India Ltd’s historic IPO (as the first exec search firm to get listed)

    Send us a text In this episode of Mediacast, K Sudarshan, Chairman and Managing Director of EMA Partners India Ltd, discusses a significant milestone: the first-ever IPO by an executive search firm in India. The IPO opens for public subscription today, January 17, 2025, marking a notable moment in the executive search sector’s evolution in India. Sudarshan is in conversation with MediaBrief.com Founder-Editor Pavan R Chawla. Sudarshan shares details about the IPO’s structure, the capital it aims to raise, and plans to reinvest proceeds to strengthen EMA Partners’ leadership team and technology infrastructure. The firm’s strategic focus includes leveraging AI-driven solutions to enhance recruitment processes and operational effectiveness. Sudarshan also offers insights into leadership hiring trends, demand for C-suite executives, and EMA’s distinctive approach to fostering long-term relationships. Reflecting on the firm’s position in the competitive executive search landscape, he underscores their commitment to collaboration and innovation. This episode provides a factual overview of EMA Partners India Ltd’s business goals, the Indian capital market’s dynamics, and Sudarshan’s entrepreneurial journey. Disclaimer: This episode is for informational purposes only and is not financial or investment advice. Please consult a qualified financial expert before making investment decisions. We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this: First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time. We'll be happy to hear from you.

    31 min
  4. Kimi Guglani - Marketing Global Cybersecurity giant Trend Micro across India and SAARC

    12/10/2024

    Kimi Guglani - Marketing Global Cybersecurity giant Trend Micro across India and SAARC

    Send us a text In this Mediacast episode, Kimi Guglani, Director of Marketing for India and SAARC at Trend Micro, is in conversation with show host Pavan R Chawla, and shares invaluable insights on marketing in cybersecurity. She emphasizes adaptability, customer insights, and leveraging next-gen technologies like AI and data analytics for impactful, data-driven strategies. Kimi discusses her career journey from Panipat to marketing leadership roles across Dassault Systems, Winmagic, and now nearly six years with Trend Micro. She highlights the company’s 30+ years of global cybersecurity expertise, tailored solutions for industries like banking, healthcare, and government, and its dynamic campaigns like the Risk to Resilience World Tour and Hashtag Trending Tuesdays. Key takeaways include: Cybersecurity Solutions: Trend Micro’s approach to addressing threats like ransomware and malware through innovation and research.Customer Engagement: Personalizing marketing to align with buyer journeys across sectors.Reputation Management: Transparent communication, thought leadership, and employee-driven brand advocacy.Internal Culture: Empowering employees as brand ambassadors to enhance credibility.Join us as Kimi explains how Trend Micro remains a leader in the ever-evolving digital landscape, offering practical advice on marketing, innovation, and relationship-building for sustained success in cybersecurity. We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this: First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time. We'll be happy to hear from you.

    39 min
  5. Baskar Subramanian on how Amagi is transforming the media landscape through CTV, FAST, and more

    10/17/2024

    Baskar Subramanian on how Amagi is transforming the media landscape through CTV, FAST, and more

    Send us a text This episode of our Mediacast podcast series features Baskar Subramanian , a distinguished Indian media visionary and co-founder and CEO of Amagi, the leading media technology company that is redefining content distribution and monetization. In conversation with Pavan R Chawla , Baskar discusses Amagi's role in transforming the media landscape through connected television (CTV) and free ad-supported streaming services (FAST), enabling efficient audience engagement. Baskar  discusses Amagi’s innovative solutions, such as the Zero Slate model, which optimizes ad placements by reducing repetition. He emphasizes the growing connected television (CTV) market in India and the use of data analytics to drive targeted campaigns.  Baskar also reflects on his entrepreneurial journey, highlighting adaptability and innovation as key drivers in the evolving media industry. He explains Amagi’s core value proposition in enabling content owners to efficiently produce, distribute, and monetize channels across multiple platforms, reshaping media distribution globally. So, we give you Baskar Subramanian, Co-Founder and CEO of Amagi, who shares a wealth of knowledge for anyone involved in marketing, media, or content creation. Baskar’s insights encapsulate the transformative power of connected technologies and the strategic opportunities they present to brands looking to thrive in a competitive landscape. Amagi brings them all together to deliver enormous value for broadcasters, streamers, viewers, and the critical audience of brands and advertisers seeking to empower and grow their businesses. Thank you for your time. We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this: First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time. We'll be happy to hear from you.

    52 min
  6. Arun Pandey of Rhiti Sports on the sales and marketing mandate for govt of Goa’s Great Goa Games - India’s first online lottery

    10/08/2024

    Arun Pandey of Rhiti Sports on the sales and marketing mandate for govt of Goa’s Great Goa Games - India’s first online lottery

    Send us a text Arun Pandey, co-founder of Rhiti Sports and a prominent figure in India’s sports marketing industry, is taking on a new mandate - the nationwide sales and marketing responsibilities - for a new venture that aims to reshape the lottery gaming: Great Goa Games (GGG), India’s first government-sanctioned online lottery. On this episode of Mediacast from Mediabrief.com, Pandey discussed his role in leading the sales and marketing efforts for GGG. Set to launch on Wednesday, October 9, 2024, during Navratri, "GGG combines transparency, fairness, and innovation to modernize India’s lottery system." GGG Lottery,  India’s first fully licensed and regulated online lottery platform, offers players "a secure and convenient way to engage in state-approved lotteries."  As the first Indian online lottery authorized by the Directorate of Small Savings  and Lotteries, Government of Goa, GGG Lottery "is committed to  trust, credibility, and transparency in every transaction". The platform says it is “dedicated to democratizing the lottery experience, to provide endless   opportunities for players to win big with our diverse selection of lottery games. “ Arun spoke with Pavan R Chawla, Founder-Editor of Mediabrief.com. He emphasized that GGG is more than just another lottery—it ensures complete transparency, from ticket purchases to live result announcements. He urges responsible gaming, encouraging participants to avoid spending at the cost of essential needs." GGG addresses the lack of transparency in current lottery systems by using cutting-edge technology. The platform will make all transactions and results visible in real time, ensuring fairness for all players, regardless of investment. Tackling Bigger Challenges GGG launches amid debates over skill-based vs. chance-based games. Pandey estimates India loses $100 billion annually due to unregulated gaming. He believes GGG can reverse this trend and contribute to public welfare. Responsible Gaming Focus Pandey stresses responsible gaming and aligns GGG with the government’s Corporate Social Responsibility (CSR) goals, launching campaigns to raise awareness of lottery risks and responsibilities. As India moves towards a regulated lottery and gaming ecosystem, GGG offers a model of fairness and transp We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this: First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time. We'll be happy to hear from you.

    1h 6m
  7. Anil Singhvi, Managing Editor of Zee Business - Channel's mission for India, plans for Union Budget 24, and more

    07/19/2024

    Anil Singhvi, Managing Editor of Zee Business - Channel's mission for India, plans for Union Budget 24, and more

    Send us a text We are delighted to share our latest episode of Mediacast (Vodcast and Podcast episodes) featuring one of India’s foremost experts on business and finance—Anil Singhvi, Managing Editor of Zee Business. As part of the Zee Media conglomerate, Zee Business is poised to deliver the impactful and relevant content that earned it the top spot among business news channels during the last Union Budget. This special feature was recorded at the Zee Business studios in Mumbai, where Anil shared insights on Zee Business’s mission for India and their plans for the upcoming Union Budget coverage. You can also watch Mediacast with Anil Singhvi of Zee Business on YouTube, here: Anil shares insights and learnings from his personal journey and across the nuances of India's economic landscape. His high-energy conversation and extensive knowledge from over three decades of award-winning experience make this episode highly engaging and inspiring. This episode, featuring the humble yet strong-minded editor, promises to appeal to a broad audience, from industry captains to business enthusiasts. What this conversation with Anil Singhvi on Mediacast Promises: 1.       Insights into the Man Behind the Screen 2.       The State of Television News Channels 3.       Union Budget Coverage plans on Zee Business 4.       Likely impact of upcoming Union Budget on Stock Market and Investor Sentiment 5.       Challenges and Investment Roles 6.       Balancing Tax Reforms and Increasing Tax Collections 7.       Why Zee Business for India? 8.       The Journalist-PR Agency Relationship Anil Singhvi, Managing Editor of Zee Business, engages in a heartwarming and insightful conversation about Zee Business’s mission for India, its preparations for the upcoming Union Budget, and much more. This episode is a wealth of knowledge and perspectives from one of India's leading business journalists. Whether you're a regular viewer of Zee Business or simply interested in the upcoming Union Budget, Anil’s insights are sure to provide valuable takeaways for anyone interested in business journalism and economic policy. For the full episode and links to the audio version, visit Mediabrief.com We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this: First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time. We'll be happy to hear from you.

    54 min
  8. ON MEDIACAST PODCAST - PAUL TAYLOR, INTERNATIONAL CRICKET DIRECTOR AT SIS PITCHES

    07/11/2024

    ON MEDIACAST PODCAST - PAUL TAYLOR, INTERNATIONAL CRICKET DIRECTOR AT SIS PITCHES

    Send us a text Join us for an engaging episode of the Mediacast podcast with our distinguished guest, Paul Taylor, International Sales Director for Cricket at SIS Pitches. Paul shares his journey from being an England Test cricketer to revolutionizing cricket pitches with SIS Pitches. The company is renowned for creating top-quality hybrid pitches that blend natural and synthetic grass, used in popular team sports like football, hockey, and cricket. In this episode, Paul delves into the success of SIS Pitches in India, particularly their installation of cricket tracks in Dharamshala for IPL24. He emphasizes the benefits of hybrid pitches, the positive feedback from players globally, and the science behind pitch preparation. Paul also discusses the affordability and long-lasting quality of these pitches. Paul highlights SIS Pitches' commitment to supporting cricket at all levels in India, including grassroots initiatives. He also talks about the partnership with Greater 10 and future growth strategies to expand hybrid pitches in major cricket centres. Tune in to hear Paul's passionate insights and learn how SIS Pitches is transforming the playing conditions for cricketers worldwide. Don't miss this fascinating conversation available on YouTube and all major audio podcast directories worldwide. Thank you for your time and enjoy the episode! We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this: First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time. We'll be happy to hear from you.

    39 min
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MediaCast, the podcast series from MediaBrief.com, features Founder-Editor Pavan R Chawla in insightful conversations with accomplished young business- and vertical leaders and professionals including Chief Marketing Officers and Business heads  who are creating engagements to empower enterprise and society. 

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