Medspa Optimization Podcast

Joe Lau
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  • ENTREPRENEURSHIP
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The Medspa Optimization Podcast, your on-the-go masterclass for thriving in the competitive Medspa world. Join us as industry experts and top med spa owners reveal their success formulas and insights. With actionable tips in every episode, you're set to unlock your Medspa's full potential.

  1. Medspa Success: Team Culture and Customer-Centric Focus

    07/16/2024

    Medspa Success: Team Culture and Customer-Centric Focus

    Erin shares her journey of starting and expanding her business. She emphasizes the importance of finding the right team members who share your vision and values. Erin also discusses the challenges of competition from low-priced providers and the issue of negative Google reviews. She highlights the need to focus on customer-centricity, quality, and long-term results to differentiate from the competition. Erin also mentions the industry trend towards natural results and the increasing use of lasers in aesthetic treatments.

    41 min

  2. 05/14/2024

    Finding Balance and Outsourcing in a Med Spa Business

    Jennifer, shares her journey of becoming a Med Spa owner. She talks about her passion for skincare and her desire to provide corrective treatments for diverse skin tones. Jen emphasizes the importance of building trust with her clients and being honest about what she can and cannot do. She also discusses the challenges of wearing multiple hats and the need to find balance in her business. The hosts provide advice on marketing strategies, including the importance of reviews, social media, and search engine optimization. They also discuss the process of outsourcing tasks to free up time and focus on growth.

    30 min
  3. Personalize Care: The Power of Client Consultations

    05/07/2024

    Personalize Care: The Power of Client Consultations

    Tara, a med spa owner, shares her journey of transitioning from a career in nursing to starting her own med spa. She emphasizes the importance of education and authenticity in building relationships with clients. Tara also discusses the trends she sees in the industry, such as the growing interest in regenerative medicine and our hosts talk about the importance of search engine optimization (SEO) for long-term growth. She highlights the value of consults in customizing treatments and creating a personalized experience for clients.

    32 min
  4. Awake Surgery Explained: Safety and Procedure Insights

    04/30/2024

    Awake Surgery Explained: Safety and Procedure Insights

    Dr. Erella, a board-certified plastic surgeon, highlights the critical role of board certification in plastic surgery and patient care quality. He discusses awake surgery, the importance of transparent communication for managing patient expectations, and how credentials influence trust.

    23 min
  5. Elevating Your Med Spa with Custom Skincare Services

    04/23/2024

    Elevating Your Med Spa with Custom Skincare Services

    Becky, Brittany, and Tabitha, who are business partners and best friends running a med spa. They discuss how they got into the med spa business and the challenges of being best friends and business partners. They share that they are most proud of their skincare services and customization. The guests also talk about the importance of spending more time with customers and the success they have had with word of mouth and Groupon. They offer insights into their membership program and the importance of online reviews and social proof. They also discuss marketing strategies and the benefits of moving locations.

    28 min
  6. Word-of-Mouth Magic: Growing Your Med Spa Business

    04/16/2024

    Word-of-Mouth Magic: Growing Your Med Spa Business

    Tathyana Baldwin, a certified nurse practitioner and owner of a medical spa, shares her journey into the med spa business and the challenges she faced. She emphasizes the importance of word-of-mouth referrals and providing high-quality services to create happy clients. Tathyana also discusses her plans for expanding to multiple locations and the need for support and training to replicate her success. Tathyana's story highlights the importance of taking a step-by-step approach and continuously learning and adapting in the medspa industry.

    33 min
  7. Holistic Approaches: Shaping the New Era of Med Spas

    04/09/2024

    Holistic Approaches: Shaping the New Era of Med Spas

    Dr. Jenny, a multi-talented doctor from Texas, shares her journey and expertise in the med spa industry. She discusses her passion for nutrition and body contouring, emphasizing the importance of holistic wellness. Dr. Jenny highlights the integration of nutrition in med spa treatments and the impact of food on skin health. She also touches on the future of the industry, the challenges of time management, and the significance of spirituality in overall well-being.

    30 min
  8. Client Trust: Crafting the Ultimate Med Spa Experience

    04/02/2024

    Client Trust: Crafting the Ultimate Med Spa Experience

    Leah shares her journey from being a nurse to becoming a med spa owner. She discusses her passion for beauty and how she pursued her dream of working in the beauty industry. Leah also talks about the challenges she faced in marketing her business and the importance of trust and connection with clients. She highlights the significance of location in a med spa business and the need for natural and organic services. Leah concludes by sharing her lessons learned and her hopes for the future of her business.

    24 min
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About

The Medspa Optimization Podcast, your on-the-go masterclass for thriving in the competitive Medspa world. Join us as industry experts and top med spa owners reveal their success formulas and insights. With actionable tips in every episode, you're set to unlock your Medspa's full potential.

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