Meme Team

Sonia Baschez
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  • MARKETING
  • UPDATED WEEKLY

Meme Team dissects the marketing strategies creating breakout cultural moments. Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with other marketers. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.

  1. 2D AGO

    5 Marketing Fails: Friend AI, OpenAI, AMC, McDonald's & H&M

    The McDonald's CEO posted a video eating the Big Arch burger and couldn't bring himself to swallow it. Sam Altman publicly backed Anthropic's stance against the Department of War, then swooped in to take the same contract hours later. And Friend AI released an ad so bleak it made loneliness look like a feature. This week was rough for brands. Sonia Baschez and guest Nic Allum (founder/CEO of Cultureland, an LA-based cultural strategy consultancy) break down five marketing moments that went sideways, what went wrong in each case, and the lessons brands should actually take from them. Timestamps: 0:00 Intro + Friend AI necklace ad controversy 5:30 OpenAI vs Anthropic: the Department of War contract and 1.5M user exodus 18:00 AMC Theatres premium seating backlash and the future of cinemas 32:00 McDonald's CEO Big Arch burger video fail (vs. Burger King's response) 42:00 H&M "New York" campaign: multi-generational casting and what's missing 49:30 Key takeaways and lessons for marketers About the guest: Nic Allum is the founder and CEO of Cultureland, a cultural strategy consultancy based in Los Angeles that helps brands understand and connect with cultural moments. Subscribe to The Meme Team Podcast for weekly breakdowns of the marketing strategies creating breakout cultural moments. Connect with Nic Allum: LinkedIn: linkedin.com/in/nicallum | Substack: cultureland.substack.com Connect with Sonia Baschez: @SoniaBaschez everywhere | @MemeTeamPod on YouTube | @MemeTeamPodcast on Spotify and TikTok

    56 min

  2. FEB 26

    AI Agents are here: ChatGPT, Google Pomelli & OpenClaw

    ChatGPT launched ads this week and they're underwhelming. No personalized targeting, no memory integration, just basic in-line search ads that feel like Google in the 90s. Meanwhile, OpenClaw is setting the internet on fire as the first AI agent that actually works—controlling your browser, joining meetings, managing calendars, and doing everything a computer can do autonomously. Created by Austrian developer Peter Steinberger, it's the most famous open source project of all time with 200,000 GitHub stars and sparked a bidding war between Meta and OpenAI. It's getting normies excited about AI in a way nothing else has, with people buying Mac minis and naming them like employees. We're talking about: ChatGPT ads: Why they're underwhelming, lack of memory integration, missing personalization opportunities, and how they compare to Facebook's data trove F1's Netflix crossover: Damson Idris (star of the F1 movie) appearing in the Driver to Survive promo, Apple taking over F1 broadcasting, and Carlos Sainz acknowledging Thea (the girl who created Sparkles the unicorn mascot) Google Pomelli Photo Shoot: AI tool turning basic product photos into studio-quality marketing images, targeting e-commerce sellers, integrating with Google Ads and Merchant Center, and competing with Amazon and Shopify Why AI product photography risks: Reverting to the mean, losing brand differentiation, DoorDash's AI food photos looking too clean, and why craft + prompting beats automation alone Real estate using AI: Justine Moore's observation that realtors are early adopters, creating multiple views of homes (day/night/sunset/party mode), and why it works (showing aspirational living without hiring drone operators) OpenClaw phenomenon: Austrian developer Peter Ticksteinberger's open source AI agent, 200,000 GitHub stars, bidding war between Meta and OpenAI, normies buying Mac minis as "employees," and why it's the first AI tool exciting people outside the tech bubble How OpenClaw works: Persistent memory across conversations, soul.md and identity files for customization, integrations with Slack/WhatsApp/Telegram/Gmail, and why it's a chief of staff + EA + COO combined Designing for agents vs humans: Websites optimized for AI scraping (pricing, specs, structured data) vs brand storytelling, billboards becoming prompts for humans to prompt their agents, and why real-world activations (Super Bowl, Olympics, World Cup) will matter more Spotify's Bad Bunny Billions Club Live: Invite-only Tokyo show for top listeners, leveraging Bad Bunny's 28 tracks in the Billions Club, rewarding actual fans instead of gating for clout, and why more brands should use their CRM data this way CRM data goldmines: Banks, cable companies, phone companies rewarding new customers over loyal ones, why discount codes only support churners or new users, and flipping the model to reward top fans with exclusive experiences AMC AI film controversy: Igor Farov's Thanksgiving short made with Gemini Nano Banana Pro, Screen Vision competition, backlash over AI-generated work in cinemas, and the craft vs livelihood debate (echoes of Snow White in 1937, animation not in Oscars until 2002, Luddites protecting livelihoods not rejecting technology) Sam Altman's bad week: Responding to Anthropic's Super Bowl ad with an essay (if you're explaining you're losing), saying humans need training too (tone-deaf in America), and why OpenAI needs a designated hater The designated hater thesis: Every company needs someone independent and well-paid whose only job is to say "do not release that crap" (McDonald's AI Christmas ad, Coca-Cola AI disaster, Mount Rushmore metaphor)

    57 min

  3. FEB 19

    Zendaya's Fake Wedding, Frida Baby Backlash, & Free Groceries

    A24 built a full wedding website, a Boston Globe announcement, and an RSVP-to-your-Google-Calendar function to promote "The Drama" starring Zendaya and Robert Pattinson. It's the latest in a string of immersive campaigns that are making A24 the most interesting movie studio in marketing right now. We break down why it works, what other brands can learn from it, and why making it about the characters instead of the celebrities is the move. This week Sonia is joined by Trishla Oswal, AI and tech reporter at Adweek, to talk through A24's playbook, Frida Baby's sexual innuendo backlash, the Chase Sapphire x Whoop partnership, and Kalshi vs. Polymarket's competing free grocery stunts in NYC. Timestamps: 0:00 - Intro 0:17 - Ring/Amazon pulls Flock Safety integration after Super Bowl backlash 5:49 - Surveillance, privacy, and tech companies giving in to government pressure 7:00 - Fathom Entertainment's 2026 big screen classics lineup 8:42 - A24's immersive wedding campaign for "The Drama" 12:24 - World building in movie marketing and why A24 is beating Disney 21:46 - Frida Baby backlash: sexual innuendo meets baby products 27:25 - Reading the room and why silence makes it worse 31:00 - Chase Sapphire x Whoop partnership 35:25 - Is Whoop the right brand for Chase to partner with? 39:46 - Kalshi vs. Polymarket "grocery wars" in NYC 47:29 - Pop-up culture and prediction market regulation 50:06 - Takeaways and lessons learned 55:41 - Where to find Trishla Guest: Trishla Oswal is an AI and tech reporter at Adweek covering the intersection of technology, advertising, and culture.

    56 min

  4. FEB 12

    Super Bowl Ads Ranked: OpenAI vs Claude Beef, Levi's Genius, Coinbase's Fail with Dr. Marcus Collins

    Sam Altman publicly clapped back at Anthropic's Super Bowl attack ad. Only 7% of consumers even know what Claude is versus 73% for ChatGPT. So why did the market leader punch down? Dr. Marcus Collins, marketing professor at the University of Michigan and author of "For the Culture," compares it to the time Drake made the mistake of responding to Pusha T and got bodied with "The Story of Adidon." When you're the market leader, you don't engage the challenger. You're just giving them more light. This week we go through every major Super Bowl ad and figure out what worked, what flopped, and what it tells us about where marketing is headed. Marcus breaks down why Anthropic's ad felt like "they were in the group chat" while OpenAI's Codex spot was so abstract most people didn't even know it was OpenAI. We talk about Levi's making their first Super Bowl appearance in over 20 years with "Backstories," a spot that featured nothing but celebrity butts and the red tab. It somehow managed to be the only ad that night where the brand outshined the celebrities. Think Apple's iPod silhouette ads but for jeans. We get into Coinbase's Backstreet Boys karaoke spot that USA Today gave an F and had people literally flipping off their TVs. But Marcus makes a case that they "broke the brief," and that breaking the traditional Super Bowl ad format is the only way to cut through now that expectations have gotten impossibly high. We talk about Ring Camera's lost dog ad backfiring into a full surveillance state backlash (they're finding one dog per day, Marcus did the math), Google Gemini playing it safe with their closed ecosystem approach, and why movie trailers like Scream 7 and Netflix's surprise Cliff Booth spinoff cut through harder than most of the actual ads. We also get into my Monsters Inc theory of marketing. We're stuck on the scare floor right now, trying to make people angry or afraid to get engagement. But the laugh floor generates just as much energy. Marcus backs it up with Jonah Berger's research on why we share: biologically, anger and joy trigger the exact same physical response. It's the boring middle where people do nothing. We wrap with why monoculture events are expanding beyond the Super Bowl. The Olympics in LA in 2028, the World Cup this year, F1 races where AI companies like Google and Perplexity are already attaching themselves to teams. If you're a marketer or a founder trying to figure out where brand advertising is going, this one's for you. TIMESTAMPS: 0:00 - Intro 0:23 - OpenAI vs Anthropic/Claude: The Super Bowl AI Ad War 4:10 - Market Leaders vs Challengers: The Drake vs Pusha T Rule 18:27 - The Monsters Inc Theory of Marketing 24:25 - Levi's "Backstories": Celebrity Butts and the Red Tab 32:00 - Coinbase Backstreet Boys: USA Today's Only F 40:36 - Google Gemini: Safe Play or Missed Opportunity? 44:57 - Ring Camera: How to Accidentally Advertise a Surveillance State 56:54 - Super Bowl Movie Trailers: Who Showed Up and Who Didn't 1:10:27 - Takeaways: Break the Brief & the Future of Monoculture Events ABOUT THE GUEST: Dr. Marcus Collins is a marketing professor at the University of Michigan School of Business, bestselling author of "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," and co-host of the podcast "From the Culture." He's spent his career making ads for brands like Nike and Apple, and was named one of Advertising Age's 40 Under 40. Follow him: @marctothec

    1h 13m

  5. FEB 5

    Brand Wars: Anthropic vs OpenAI, Coke vs Pepsi + Disney Goes All-In on Parks

    Sonia sits down with Jiya Jaisingh (fractional marketer and communicator with 10+ years in health and social impact) to break down Anthropic's $7M Super Bowl ad announcing they won't run ads, Pepsi's Coca-Cola bear stunt, Disney's CEO transition betting on parks over content, and why wellness brands are crashing the junk food holiday. The big thesis: brand wars are back, and they're funnier than ever. Anthropic spent millions to dunk on OpenAI's ad strategy with satirical "what we won't do" spots. Pepsi dragged Coke's polar bear (and AI Christmas ad) through the mud with craft storytelling and a Coldplay cheating meme. Disney chose a parks CEO over a content executive, signaling experiences are the new moat. And Kellogg's spending Super Bowl money on Raisin Bran fiber jokes proves GLP-1s are reshaping food marketing. We're talking about: Anthropic's "Claude Cerebral" Super Bowl ads: $7-8M spend to announce they're NOT doing ads (with a caveat), satirical AI prompts serving cringey sponsors (height-boosting insoles, cougar dating apps), and Dr. Dre's "The Difference" as the ultimate OpenAI diss track Why Anthropic's positioning themselves as the ethical AI: Mac vs. PC energy, "we're not like OpenAI" messaging, luxury creative audience targeting, and the transparency play ("if we change our mind, we'll tell you") Pepsi's Coke polar bear heist: No AI (direct shot at Coke's AI Christmas disaster), Coldplay cheating meme integration, therapist couch reveal, craft storytelling over AI slop, and reviving the Pepsi Challenge Brand wars as positioning strategy: Anthropic vs. OpenAI, Pepsi vs. Coke, crowded markets forcing brands to stake territory by calling out what they won't do Wellness invades Super Bowl: Kellogg's Raisin Bran (first Super Bowl ad in 15 years), William Shatner poop jokes, GLP-1s reshaping food trends, fiber searches up 70%, and gut health as the new protein Why Raisin Bran is risky: Celebrity ads = brand recall vs. product recall, proof vs. promise (Shatner's health as evidence fiber works), and competing with protein cereal startups Disney's CEO pick signals experience-first future: Josh Damaro (parks CEO) over Dana Walden (content president), Disney Experiences worth $205B vs. content's $47B, Bluey Disneyland announcement, and AI as "always second to human creativity" Disney's luxury pivot: Pricing families out vs. widening access, competing with ski trips and Europe vacations, perpetual engagement loops (Moana movie → doll → park → hotel → Moana 2), and Netflix can't build theme parks in decades Stripe Press's "Maintenance of Everything" rollout: Patches, rags, Kintsugi-inspired book design, influencer gifting, and craft as marketing moat Sydney Sweeney's Siren rebrand disaster: Sweetgreen logo vibes, "is it Siren or Third?" confusion, bra fit criticism, detached "no apology" messaging, and men vs. women reading the launch completely differently Granola's rebrand miss: Vomit green, Dreamcast swirl logo, "we spent hours on this" admission backfiring, and rebranding too early when traction is just building Plus: Why Monster's Inc marketing theory (laughter beats screams) is dominating Super Bowl 2025, Budweiser's nostalgia play, and how Ro's Serena Williams ad fits the GLP-1 wellness trend guest: Jiya Jaisingh – Fractional marketer and communicator with 10+ years in health and social impact (LinkedIn: Jiya Jaisingh, website: jiyajaisingh.com) marketing takeaways: Use competitor missteps as positioning opportunities (Anthropic leveraging OpenAI's ads, Pepsi dunking on Coke's AI) Staking what you won't do is a position in crowded markets (Anthropic's "no ads" stance attracts luxury creative users) Transparency buys goodwill for future pivots (Anthropic's "we'll tell you if we change" caveat) Humor beats rage bait—Monster's Inc theory wins (Anthropic, Pepsi, Raisin Bran all going comedic) Craft storytelling cuts through AI slop (Pepsi's real polar bear vs. Coke's AI disaster) Disrupt category expectations (wellness brands crashing junk food's biggest event) Proof beats promise in health marketing (Shatner's vitality vs "fiber will help you") Experiences are undervalued brand moats (Disney betting $205B parks business over $47B content) Perpetual engagement loops = no off-ramps (Disney's Moana universe across movies, parks, merch, hotels) Know your ICP before launching (Sydney Sweeney's Siren confused men and women, no clear target) Don't rebrand when you're just gaining traction (Granola's vomit green misstep) Cultural trends reshape categories fast (GLP-1s forcing food brands to pivot to wellness)

    55 min

  6. JAN 28

    Video First Strategy: Substack TV, Heated Rivalry, Mamdani's Competency Porn, & The California Post

    Sonia sits down with Mark Stenberg (Adweek senior media reporter) to break down the Oscars' hidden messages, Substack's pivot to video, Zohran Mamdani's PR blitz, and the New York Post's California expansion—all asking the same question: when do you listen to your core audience, and when do you bet on what's next? The big thesis: video is eating everything, but evolution kills platforms faster than brands. Substack's adding TV despite writer backlash. Mamdani's turning local government into video content. The Post is importing tabloid energy to LA. Timothée Chalamet's Oscar nom proves sustained campaigns beat one-off moments. And all of them are wrestling with the same tension—preserve your identity or chase growth. We're talking about: Oscars 2025: Timothée Chalamet's Marty Supreme nomination, A24's $120M+ domestic box office record, why Hollywood insiders are rewarding movie marketing and indie craft, and F1's technical innovation nods Apple's awards strategy: Why technical mastery (not just storytelling) is their differentiator from Netflix and Warner Bros IMAX theater expansion: Do premium experiences justify higher ticket prices? Is dynamic pricing the solution? Southwest's brand suicide: Eliminating open seating and free checked bags after private equity buyout, losing their only differentiator against United/Delta, and the budget airline death spiral (Spirit bankruptcy) Substack TV launch: Shifting from "home for long-form writing" to "home for the best long-form work," TikTok-style feed, video posts, and why they're speedrunning the creator monetization playbook Substack's ad problem: December 2025 sponsored ads rollout, creators managing their own sponsors, and why video without monetization makes no sense (YouTube wins by default) Platform vs. brand evolution: Why writers are mad at Substack for adding video, but the New York Post gets celebrated for expanding to California Heated Rivalry phenomenon: HBO's queer hockey romance hitting escape velocity, straight men posting TikTok reactions, stars carrying the Olympic torch in Milan, and why escapism + representation + great timing = cultural moment Why Heated Rivalry works: Intersecting queer romance + professional hockey, female and queer audiences as jet fuel for pop culture, straight male viewership driven by emotional intelligence and sports authenticity, and NHL welcoming women to games (Taylor Swift/Travis Kelce playbook) Zohran Mamdani's video blitz: Snow removal, public bathroom openings, pre-K classes, sanitation content, Tonight Show with Jimmy Fallon, and why competency porn beats political theater Crisis comms as brand building: Over-communicating and using expected failure as a spotlight on city employees New York Post's California expansion: Eight-week rollout, billboards in SF and LA, Yeasty Boys food truck wraps, coffee sleeve promos, and whether conservative tabloid energy translates to Silicon Valley's rightward shift Media landscape shifts: LA Times dominance threatened, Page Six celebrity gossip tailored for Hollywood, Dodgers welcoming the Post (owner is mega Trump donor), and whether this is a profit play or a political mouthpiece Why the Post's rollout missed: Marketing written by New Yorkers for Californians, lack of video strategy, and whether readers want California coverage or New York politics refracted through conservative lens Plus: Why Monster's Inc is a marketing metaphor (laughter beats screams) Guest: Mark Stenberg – Senior media reporter at Adweek, author of On Background newsletter (@markstenberg3 on all platforms) Marketing takeaways: Video is non-negotiable—Substack, Mamdani, and HBO all betting on it (even when core audiences resist) Platforms face more friction than brands when evolving (Substack writers vs. New York Post expansion reception) Sustained campaigns beat one-off moments (Timothy Chalamet's months-long Oscar push paid off) Competency porn works—showcase the work being done, not just the outcomes (Mamdani's snow removal TikToks) Over-communicate during crises to turn expected failure into brand wins (Mamdani using attention to spotlight city employees) Escapism + representation + timing = cultural phenomenon (Heated Rivalry during hockey season, Winter Olympics, geopolitical bleakness) Female and queer audiences are pop culture jet fuel—don't ignore them (NHL learning from NFL's Taylor Swift moment) Brand differentiation is sacred—don't sacrifice it for short-term revenue (Southwest losing open seating) Positive emotions are more sustainable than rage bait (Monster's Inc Marketing Theory) If you're expanding a brand, preserve voice but tailor execution (New York Post's California challenge)

    1h 2m

  7. JAN 22

    X Is Buying What Webflow, Netflix & DoorDash Are Earning: Attention

    Sonia sits down with Marissa Kraines (VP of brand marketing at Webflow, 12 years at Salesforce) to break down why Twitter's $1 million long-form content prize screams desperation, how Webflow turned AI's biggest flaw into a viral campaign, Netflix's tarot-themed 2026 slate reveal, and why DoorDash is skipping the Super Bowl to bet on social-first strategy. The big thesis: attention isn't enough—you need the right attention, in the right format, at the right time. Twitter's chasing Substack instead of fixing moderation. Webflow's satirizing AI hallucinations with a punchable-faced character. Netflix is turning celebrities into content creators and building experiential tarot pop-ups. DoorDash is ditching the $7M Super Bowl ad for integrated social campaigns. All of them are fighting for the same thing: sustained engagement, not fleeting impressions. We're talking about: Twitter's $1M long-form content prize: Why it's the wrong pivot, UK revenue down 58%, Substack already owns this space, and why moderation (not content length) is the real advertiser concern Webflow's AI Guy campaign: Personifying flawed AI with a "punchable face," satirizing hallucinations and LLM jazz, why it's social-first, and how they're building a liminal world of characters (not just one-off ads) Netflix's tarot campaign: Teyana Taylor's 4-minute film featuring 10 show worlds (Bridgerton, Avatar, Stranger Things), 104M owned social impressions, Grand Central pop-up, custom tarot cards, and capitalizing on the Secret 9th Episode conspiracy DoorDash skipping Super Bowl 60: Strategic pivot to social campaigns, competitors Uber Eats and Instacart running spots, and why $7M ads are door openers (not destinations) unless you nail the second-screen experience Why Twitter's identity crisis is killing it: Long-form content doesn't fit the platform, threads hit 400M users, and Elon's algorithm whims are driving creators to Substack Webflow's casting process: Finding Richie Moriardi (CBS's Ghosts), the "punchable face" brief, and why improv masters make better brand characters than scripted actors Netflix's multi-touch strategy: Why the hero film is just the opener—experiential pop-ups, custom merch, and social extensions are where the ROI lives Super Bowl ads as conversation starters: Serova's Michael Cera campaign, Instacart's Dumois teasers, and why the drum beat matters more than the 30-second spot World-building as brand strategy: Salesforce's Astro and Cody characters, Webflow's liminal space, and why personification creates community (not just awareness) Plus: Why Claude is the ethical AI people are loyal to, how Stripe and Ramp are stealing movie marketing playbooks, and why craft beats AI slop when you're trying to stand out marketing takeaways: Know your brand identity—don't chase trends that don't fit your platform (Twitter forcing long-form is a miss) Satirize the pain point, don't ignore it (Webflow's AI Guy makes hallucinations relatable) Build worlds, not one-off campaigns (Salesforce's Astro/Cody, Webflow's liminal space, Netflix's tarot universe) Integrated strategies beat isolated tactics—hero video is the opener, not the destination Super Bowl ads are door openers—you still need the second-screen social strategy to win Use strategic decisions as marketing moments (DoorDash announcing they're skipping Super Bowl got them more press) Steal from other industries, not your competitors (Ramp's CFO in a box = Severance's Apple TV stunt) Personify your product's flaws to make them relatable (AI Guy is overconfident and wrong, just like real AI) Experiential + merch = lasting brand equity (Netflix's tarot cards, Timothy Chalamet's jackets) Listen to your audience—they're telling you what they want (Twitter users want moderation, not newsletters)

    1h 2m

  8. JAN 15

    The Authenticity Playbook: Netflix, DoorDash, Shopify, Tailwind

    Sonia sits down with Yury Molodtsov (partner at MA Family) to break down Netflix's content strategy pivot, DoorDash's crisis response masterclass, and how Tailwind CSS turned a $2M revenue crisis into a community-funded turnaround—all without asking for help. We're talking about: Netflix's power play: Matt Damon and Ben Affleck's viral interview, the historic profit-sharing deal for 1,200 crew members, and why Netflix is betting on video podcasts (Ringer, Barstool, iHeart exclusives) DoorDash's fake scandal: How an anonymous post alleging "desperation scores" went viral, why people believed it, and how CEO Tony Xu's rapid-fire response across all channels killed the narrative before it became a meme Shopify's UCP announcement: Tobi Lütke going direct on Twitter to explain Universal Commerce Protocol, using his MRI scan tweet to prove he's deep in AI, and why founder-led comms beats corporate accounts Tailwind CSS's $2M turnaround: How AI killed 35% of their revenue, the founder's authentic podcast confession, and why Google, Vercel, and others stepped in to sponsor them without being asked Why Netflix is diversifying into podcasts, using celebrities as content creators, and positioning itself as YouTube's biggest competitor (not HBO or Disney) The precedent-setting artist equity deal: How Affleck and Damon forced Netflix to share real numbers for the first time, and what it means for Hollywood's future AI-generated evidence as the new crisis threat: Fake Uber Eats badges, 18-page science papers, and why journalists are struggling to verify leaks in the AI era Building in public when things go wrong: Why authenticity during failure builds more trust than celebrating wins guest: Yury Molodtsov – Partner at MA Family (@y_molodtsov on Twitter/X, molodtsov.me) marketing takeaways: Own the asset, don't rent attention (Netflix using celebrities, authors, podcast hosts as content creators) Move fast in a crisis—DoorDash killed the fake scandal in hours by going CEO-first across all channels Founder accounts are superior to corporate accounts (Toby's MRI tweet became a trend, Shopify's UCP announcement got more reach) Authenticity during failure builds trust (Tailwind's podcast confession turned into $2M in sponsorships) Infrastructure plays beat feature wars (Shopify positioning as the rails for AI commerce, not building another assistant) Manage reputation proactively—people will believe negative stories about you if you've burned goodwill AI-generated evidence is the new crisis threat (fake badges, fake papers—journalists can't verify leaks the old way anymore) If you ask for money you get advice, if you ask for advice you get money (Tailwind didn't ask, community showed up anyway) Building in public works both ways—share the struggles, not just the wins (00:00:00) Welcome and Introducing Yuri Molotsov from M.A. Family(00:00:19) Netflix's Content Diversification: The Matt Damon and Ben Affleck Interview Strategy(00:03:03) Netflix's Groundbreaking Profit-Sharing Deal with Artist Equity(00:05:06) Netflix Transparency and the Hollywood Power Dynamics Shift(00:07:55) Content Marketing Lessons: Storytelling Over Product Features(00:09:49) Netflix's Big Bet on Video Podcasts(00:16:31) The DoorDash Fake Scandal: When AI-Generated Evidence Goes Viral(00:17:25) DoorDash's Crisis Response and the Reputation Problem(00:18:46) AI-Generated Misinformation and the Future of Corporate Scandals(00:25:35) Shopify's Universal Commerce Protocol: Toby Lutke's AI Commerce Vision(00:26:56) The Power of CEO-Led Communications: Toby Lutke's Twitter Strategy(00:31:29) Tailwind's Two Million Dollar Turnaround Story(00:33:18) Authenticity as a Viral Strategy: When Vulnerability Becomes Strength(00:37:16) Building in Public: The Good, The Bad, and The Authentic(00:40:45) Key Takeaways: Content Ownership, Reputation Management, and Authenticity

    47 min
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5
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About

Meme Team dissects the marketing strategies creating breakout cultural moments. Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with other marketers. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you.

Information

  • Creator
    Sonia Baschez
  • Years Active
    2025 - 2026
  • Episodes
    51
  • Rating
    Explicit
  • Copyright
    © Sonia Baschez
  • Show Website
    Meme Team