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Where practitioners become teachers and knowledge keeps pace with the world theordinarygroup.substack.com

19/08/2025

Story Crafting 101 | Alfi Oloo | IxDF Pretoria

In this conversation, Alfi Oloo discusses the essential elements of public speaking and storytelling. He emphasises the importance of seed questions in framing a talk, the structure of a compelling narrative, and techniques of persuasion. The discussion also covers the narrative arc and how to engage an audience effectively through personal experiences and emotional resonance. This conversation delves into the intricacies of storytelling, public speaking, and effective communication. It explores the roles of antagonists and obstacles in narratives, the importance of crafting a narrative arc, and engaging audiences through interactive games. The discussion emphasises the significance of practice in speaking, navigating corporate communication challenges, and the value of feedback for improvement. Additionally, it highlights mastering tone and energy in storytelling, strategies for effective long presentations, and the iterative process of refining communication skills. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theordinarygroup.substack.com

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