27 episodes

There’s a mystery to marketing. Where colors don’t match, lines don’t cross, and dots don’t connect. Where work cannot be scored. Where data can’t always be measured. The Metaphorically Speaking podcast seeks to enter this abstruse space of marketing that can’t be fully understood. It’s not a show about tips or tricks or about offering up one authoritative solution. It’s about exploring the elements that make up the world of marketing and offering ways to consider their application. Each season, we’ll discuss practical marketing themes, share personal experiences, and present a colorful palette of solutions. It’s our hope that you walk away with more than a list of tactics for your small business. But rather, that we all come together to meet new ideas, moments, and people with open minds. Ultimately, we hope that Metaphorically Speaking leaves us all inspired to be better people in the worlds we inhabit.

Metaphorically Speakin‪g‬ Keyhole Marketing

    • Management
    • 5.0 • 10 Ratings

There’s a mystery to marketing. Where colors don’t match, lines don’t cross, and dots don’t connect. Where work cannot be scored. Where data can’t always be measured. The Metaphorically Speaking podcast seeks to enter this abstruse space of marketing that can’t be fully understood. It’s not a show about tips or tricks or about offering up one authoritative solution. It’s about exploring the elements that make up the world of marketing and offering ways to consider their application. Each season, we’ll discuss practical marketing themes, share personal experiences, and present a colorful palette of solutions. It’s our hope that you walk away with more than a list of tactics for your small business. But rather, that we all come together to meet new ideas, moments, and people with open minds. Ultimately, we hope that Metaphorically Speaking leaves us all inspired to be better people in the worlds we inhabit.

    Aubrey Day and Stacy Poore - Bread and Butter Neighborhood Market

    Aubrey Day and Stacy Poore - Bread and Butter Neighborhood Market

    Aubrey Day and Stacy Poore are the owners and curators of Bread & Butter Neighborhood Market in downtown Colorado Springs. This bodega-inspired space boasts walkability, a welcoming environment, and a wide selection of purposeful foods and spirits — many of which are sourced from local vendors. In this episode, enjoy the origin story of Bread & Butter, seeing how these women's passions for food and people crossed paths to provide both a convenient, personalized grocery shopping experience and a place for neighbors to find community. Listen to our conversation to discover how Aubrey and Stacy work to turn grocery shopping from intimidating to inviting. For more local entrepreneurial interviews, visit our full library.

    • 43 min
    Rachel Richards - Bestselling Author of “Money Honey"

    Rachel Richards - Bestselling Author of “Money Honey"

    Rachel Richards is a professional speaker, finance guru, and bestselling author of Money Honey: A Simple 7-Step Guide for Getting Your Financial $hit Together. At the age of 27, she retired from corporate life and now spends her life in Colorado Springs empowering others to take control of their financial future and achieve their dreams.
    In this episode, discover how personal finance was written in the stars for Rachel from the start, setting her on a path to coach countless people toward financial freedom and create a money-mindful community.
    Listen to our conversation for a front row seat to how Rachel turns a dull and intimidating topic like finance into something sassy, fun, and simple. For more inspiring entrepreneurship stories, visit our full library of interviews.

    • 30 min
    COS in COVID: Dirk Draper - Colorado Springs Chamber & EDC

    COS in COVID: Dirk Draper - Colorado Springs Chamber & EDC

    Dirk Draper is the President and Chief Executive Officer of the Colorado Springs Chamber and Economic Development Council. The Chamber's mission is to serve and support the Colorado Springs business climate and military community by providing education, events, resources, and funding. In addition, they represent COS as a key voice in public policy.
    In this episode, Dirk details the very real disruption that COVID-19 had on the Colorado Springs area and in turn, the Chamber's operations, including a major focus on response efforts and the formation of a new partnership with public health.
    Listen to our conversation for a glimpse into the before and after-pandemic days in Colorado Springs, along with Dirk's vision for what the road ahead looks like for his beloved community. To enjoy the full miniseries of COS in COVID interviews, visit our podcast library.

    • 23 min
    COS in COVID: Pete Heiniger - Discovery Church Colorado

    COS in COVID: Pete Heiniger - Discovery Church Colorado

    Pete Heiniger is an executive pastor at Discovery Church Colorado in Colorado Springs. With an open-door, "come-as-you-are" philosophy, Discovery Church is committed to a mission of rescue, where any person who walks in the doors knows that their story is safe — no matter their past or previous experience in the church.  Like many other churches impacted by COVID-19, Discovery Church had to close its doors and make the transition to online services. In this episode, Pete takes our conversation down a different path, focusing less on the pandemic's effects on business operations and more on the implications it had on their ministry efforts and the community's spiritual health. Listen to our conversation to learn how the church discovered new ways to build community and reach their neighbors in a time of need. Browse our full COS in COVID miniseries for more pandemic stories and interviews.

    • 21 min
    COS in COVID: Erik Van Horn - Outside the Breadbox

    COS in COVID: Erik Van Horn - Outside the Breadbox

    Erik Van Horn is the owner of Outside the Breadbox — a family-owned, gluten-free bakery in Colorado Springs — committed to quality cooking and clean ingredients. The bakery is open for locals to purchase fresh bread, cookies, pies, and more, but their nut, soy, allergy, and dairy-free products can also be found in grocery stores across Colorado and the southwest (AK, CO, LA, NM, OK, TX, and WY).
    In this episode, Erik provides a unique perspective on COVID-19's impacts on the kitchen, including the implementation of strict standards of care and the addition of new customer-centric services, like online shopping and curbside pickup.
    Get a look inside an essential food manufacturing business in this conversation and learn why Erik expects a pandemic to lead to healthier food choices. For more COS in COVID stories, visit our full library of interviews.

    • 17 min
    COS in COVID: Erin Poovey - Camino Massage Therapy

    COS in COVID: Erin Poovey - Camino Massage Therapy

    Erin Poovey is the owner of Camino Massage Therapy in Colorado Springs. With a unique variety of techniques at their disposal, she and her team of massage therapists provide personalized, therapeutic care to subdue or eliminate longstanding pain.


    In this episode, Erin discusses how being deemed a "non-essential" business during the COVID-19 quarantine meant some major shifts in how they met clients' needs, including a new focus on education and at-home self care.
    Listen to our conversation for Erin's perspective on the power of physical touch amidst an isolating pandemic. For more COS in COVID stories, visit our full library of interviews.

    • 21 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Rachelrichards92 ,

Love this podcast

So glad I stumbled onto this podcast. It’s a marketing podcast, and so unique. The hosts Joe and Shannon aren’t just asking about marketing tips and tricks but really discussing elements of marketing and how they can be applied. His guests are fantastic! Loved the episode with josh and Taylor from true north. Highly recommend!

Jenji1 ,

Love the podcast

Listening to husband and wife power team Joe and Lindsay talk about their relationship to fear. How they each deal with it, move through it was very encouraging. I want more!!! They need an enneagram podcast, as they are intelligent well spoken and most importantly kind individuals who I enjoy listening to!!

Nicole Ell ,

Just Right

This podcast from Key Hole Marketing and Joe is the “just right” amount of brainwork that I look for in a podcast. It’s interesting and engaging and still allows for background tasks (driving, cleaning, copy and pasting spreadsheets, etc.

I also really love the different sources and resources recommended in Season 2. I appreciate podcasts that recommend other podcasts, books, or articles and they work it in organically and around the topics they cover.

I would highly recommend this podcast for anyone in business, marketing, or who works remotely!

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