MiCannaCast

MiCannaCast

MiCannaCast is a nationally recognized podcast launched by two native Detroiters in the Fall of 2018. The hosts of the podcast, CannaDave and Grooveemusic, have been actively engaged in the medical cannabis community for over a decade. They are committed to advocating the use of medical marijuana as an alternative to pharmaceuticals, educating followers on the quality, caliber and effect of products and product derivatives, and most importantly, inspiring their listeners to be curious - ask questions, seek answers, and understand the truth behind cannabis. A centuries-old plant whose medicinal properties have helped relieve pain and provide comfort and coping for generations. Thank you for furthering our mission to Advocate, Educate, and Inspire others.

  1. 5D AGO

    Is Bud following big Tobacco?

    MiCannaCast

    39 min

  2. JAN 29

    News From Around The US

    MiCannaCast

    41 min

  3. JAN 14

    What's Really In Your Vape with Alex Eckman

    MiCannaCast

    58 min
  4. Media Meets Cannabis: Brian Holler of Beard Bros on Building Authenticity

    JAN 7

    Media Meets Cannabis: Brian Holler of Beard Bros on Building Authenticity

    In this exclusive MiCannaCast episode, recorded live at NUWU for MJBizCon Media Day, Cannadave and Groovee sit down with Brian Holler, Chief Revenue Officer of Beard Bros Pharms. We dive into the core of ethical cannabis media, the difference between paid vs. earned coverage, and why real engagement matters more than vanity metrics. From marketing truths to community building, this is a must-listen for cannabis entrepreneurs, marketers, and content creators alike. 🎧 Topics covered: Why Media Day matters before big cannabis conferencesHow Beard Bros builds honest media relationshipsPaid vs. earned media: what's ethical?Understanding engagement and audience trustBrian’s “ganja genie wish” for the cannabis industry ✨Follow and tune in to stay lifted, learn, and laugh with MiCannaCast! 0:00 – Introduction: MiCannaCast live from NUWU with Brian Holler 0:08 – Brian joins and gives context for Media Day 0:24 – Beard Bros' partnership with NUWU & MJBizCon 0:33 – Media panel: how to get winning media attention 1:07 – Creating buzz before the big MJBizCon conference 1:24 – The importance of earned vs. paid media 2:03 – MiCannaCast's take on honest reviews and brand integrity 2:30 – R&D: vetting your product before pitching media 2:56 – How media companies handle unprepared pitches 3:12 – Charging for media & maintaining transparency 3:54 – Why cannabis brands need multi-channel marketing 4:25 – Using LinkedIn and IG to normalize cannabis business 5:34 – Ethics in cannabis journalism post-90s regulation changes 6:12 – Why large events always include a media day 6:33 – The challenge of recording during MJBizCon chaos 6:41 – Why NUWU’s setup worked perfectly for media coverage 7:00 – Influencers vs. trust: why engagement > followers 7:29 – Brian breaks down *true* engagement percentages 7:58 – Fake followers, inflated numbers, and vetting media partners 8:38 – Beard Bros' engagement and transparency claims 9:00 – MiCannaCast reflects on building a real community 9:24 – Shoutout to Beard Bros’ marketing and media success 9:34 – Final question: Dabber or flower smoker? 9:47 – Brian’s “ganja genie” wish: full de-stigmatization 🌿 10:27 – Removing propaganda & elevating plant medicine 10:42 – Outro: advocate, educate, and inspire 🙌

    11 min

  5. JAN 1

    2025 Recap & Happy New Year

    MiCannaCast

    1h 3m

  6. 12/26/2025

    Rescheduled happen, Now What?

    MiCannaCast

    40 min

  7. 12/18/2025

    Reschedule vs Deschedule

    MiCannaCast

    42 min
  8. MJ Biz Con Recap

    12/10/2025

    MJ Biz Con Recap

    MiCannaCast

    57 min
See All (309)

5
out of 5
14 Ratings

About

MiCannaCast is a nationally recognized podcast launched by two native Detroiters in the Fall of 2018. The hosts of the podcast, CannaDave and Grooveemusic, have been actively engaged in the medical cannabis community for over a decade. They are committed to advocating the use of medical marijuana as an alternative to pharmaceuticals, educating followers on the quality, caliber and effect of products and product derivatives, and most importantly, inspiring their listeners to be curious - ask questions, seek answers, and understand the truth behind cannabis. A centuries-old plant whose medicinal properties have helped relieve pain and provide comfort and coping for generations. Thank you for furthering our mission to Advocate, Educate, and Inspire others.

Information

  • Creator
    MiCannaCast
  • Years Active
    2019 - 2026
  • Episodes
    309
  • Rating
    Explicit
  • Copyright
    © Copyright MiCannaCast
  • Show Website
    MiCannaCast