Midnight Marketing

Be Eminent
  • 5.0 (3)
  • BUSINESS

Join Hannah Mitrea as she holds live marketing conversations with entrepreneurs just like you! We take each guest through their story, goals, current marketing opportunities & new marketing recommendations. Connect & Mastermind with Hannah at https://www.facebook.com/groups/theeminentfactor To be the first to get updates on new episodes like & follow @beeminentmarketing or https://www.facebook.com/BeEminentMarketing Want to be a guest and get a free marketing consultation for your business? Email hannah@beeminent.com

  1. 07/28/2022

    Ep 016 - I don't remember a time when I wasn't going to be a writer

    Codi Chen - CEO & Co-Creator of Heart Works Writing, LLC. “ I've been most successful when I'm able to make a personal connection with someone.” Join Codi and Hannah as they discuss Codi’s story, goal, and marketing challenges. Codi is an expert Writer starting as a Travel Writer, then a technical writer, to now a healing writer. She has grown and sold a business while helping others write their memoirs to share stories with the world. Codi is now the co-creator of Heart Works Writing a company that seeks to design a safe and creative space for individuals, writers, and business owners to speak their truth in an authentic and engaging way. Your words are our priority.. In this episode, we talk about Codi’s story, her goals, and the marketing strategies she used to grow her business. What marketing strategies do we talk about? Websites Email Marketing TikTok Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 00:56 - 02:42  Codi shares her story of going from selling a business to starting Heart Work Writing! 07:33 - 09:41 Codi's goal is to double the group members for the next group. 11:10 - 15:50  The marketing that Codi used to grow her business. Invisible Marketing Facebook Groups 15:51+ Recommendations to move forward and grow! 16:07 Pop-Ups 19:08 Creating Strong Call to Actions 24:33 Email Marketing 28:56 TikTok 35:44 Repurposing content 37:39 Downloads Connected with Codi! Website: https://www.heartworksw.com/ Facebook Group: https://www.facebook.com/groups/heartworkswriters Instagram: @codielizabeth YouTube: https://www.youtube.com/playlist?list=PL14Dkz6FK8alVm-ZVMEbxYSgdF7OJcYap

    46 min

  2. 07/07/2022

    Ep 015 - It Never Gets Easier. It Just Gets Busier with Amber Barry.

    Amber Barry - Business Coach, Digital Marketing Strategist, and Certified Ontraport Expert “You Need To Set Yourself Up For Success For The Long Term Because You Feel Like You're Busy At The Beginning Putting Everything In Place.” Join Amber and Hannah as they discuss Amber’s story, goal, and marketing challenges. Amber is a Registered Nurse and Certified Health Coach that let go during COVID because she was in a niche medical field. But she likes to stay busy and jumped into digital, originally planning to run social media ads. She quickly realized her clients needed more. Amber quickly pivoted looking at her clients and helping them leverage their email database. She then became certified in Ontraport to help her clients from A - Z. In this episode, we talk about Amber’s story, her goals, and the marketing strategies that she used to grow her business. In this episode, we talk a lot about leadership and how to start building a team! What marketing strategies do we talk about? Leadership Project management software Lead Magnets Repurposing content Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 00:56 - 02:42  Amber shares her story of going from nursing to business!. 14:23 - 16:14 Amber’s goal is to build her own community and leverage her time to reach more people. 18:34 - 22:10  The marketing that Amber used to grow her business. Lead Magnets Facebook Groups Engagement 28:22+ Recommendations to move forward and grow! 30:44 Leadership & growing her team 35:46 Project management software 40:18 Creating Swipe Files 42:01 Repurposing Content Connected with Amber! Coaching Website: https://amberbarrydigital.com Facebook: https://www.facebook.com/AmberBarryDigital Instagram: @amberbarrydigital Book Mentions Extreme Ownership by Jocko Willink & Leif Babin https://amzn.to/3IlvtHM

    44 min

  3. 06/30/2022

    Ep 014 - Consistent Action, Gets You Traction

    Julie DeLucca Collins - Founder, CEO, & Podcast Host at Go Confidently Services “ If You Don't Have An Email List, You Don't Have A Business..” Join Julie and Hannah as they discuss Maggie’s story, goal, and marketing challenges. Julie didn’t plan on becoming an entrepreneur. She had a career she loved with a company that cultivated growth and learning. Then COVID hit, and she realized what she was doing in her corporate world, so many women needed help with, and she began coaching women to succeed. She took her business and niche down to where she wanted to show up most, helping women entrepreneurs grow their businesses. Unfortunately, less than 4% of women entrepreneurs are making the income they desire to live the life they want, which is where Julie’s goal comes in to help them! In this episode, we talk about Julie’s story, her goals, and the marketing strategies she used to grow her business. And the next strategies she could implement into her business! Including how she has mastered Clubhouse (stay tuned for a bonus episode), how to double down on a podcast, what advertising has done, and more! What marketing strategies do we talk about? How email marketing is so crucial to your business Doubling down on podcasting even without listeners Live Website feedback Google advertising keywords Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 01:12 -03:28  Julie shares how she went from being in corporate America to growing her confident coaching business. 08:57- 10:07 Julie’s goal is to have in the next five years 100 Women who are scaling their business to over six figures and confidently. 15:08 -20:01  The marketing that Julie used to grow her business. Niching down to create superfans Email lists Lead magnets Clubhouse 25:12+  Recommendations to move forward and grow! 25:55 How to use your podcast for prospecting 28:08 Repurposing content 29:01 Tips for paid advertising 32:09 Niching down keywords 33:39 Website vs. Landing Pages 36:12 Structuring Call to Action on your website Connected with Maggie! Coaching Website: https://www.goconfidentlycoaching.com/ Facebook: https://www.facebook.com/jdelucca Podcast: https://www.casadeconfidencepod.com/ Instagram: @julie_deluccacollins TikTok: @juliedelco2 Book Mentions Pat Flynn - Superfans https://amzn.to/3y6FvYJ

    41 min

  4. 06/23/2022

    Ep 013 - Creating an Idea Parking Lot with Maggie Lynn

    Maggie Lynn Olsen - Owner at Maggie Lynn Creative “You Don't Have To Work 80 Hours A Week. Rest Is Necessary, And Rest Will Help Your Business Grow.” Join Maggie and Hannah as they discuss Maggie’s story, goal, and marketing challenges. Maggie fell in love with photography after spending 6 months in Spain. Then she came home and spent 8 years in corporate America before becoming a full time photographer, buying a yoga studio, and hiring a business coach. Through coaching Maggie discovered she had been coaching other business owners for a while just doing it for free! Now she is set to expand her reach and share business coaching with other entrepreneurs 1 on 1. In this episode, we talk about Maggie’s story, her goals, and marketing strategies that she used to grow her business. And the next strategies she could implement into her business! Including how she has been blogging since 2007, niching down, repurposing content, and more! What marketing strategies do we talk about? Should she niche down her coaching business How to turn a blog into audio How email is not dead Expanding her reach and messaging Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 01:00 - 06:15  Maggie shares her transition from corporate America, Photography, Yoga Studio owners, to business coach!. 07:54 - 09:24 Maggie’s goal of growing her 1 on 1 coaching and helping mompreneurs grow the business they dream of. . 29:29 - 31:35  The marketing that Maggie used to grow her business . Blogging since 2007 Nurturing her database through a newsletter Social Media Free strategy sessions 43:35+ Recommendations to move forward and grow! 43:58 Reusing old blog posts as audio 45:35 Niching down to photography coaching 48:28 How to expand reach 49:16 How to get prospects to take the offer 55:21 Getting on other peoples podcasts 55:37 Facebook Groups 56:19 Reimagining the messaging for reach out Connected with Maggie! Coaching Website: https://www.maggielynnolson.com/ Facebook: https://www.facebook.com/MaggieLynnCreative/ Instagram: @maggielynncreative Book Mentions Four Disciplines of Execution by Sean Covey https://amzn.to/3y9E7We

    58 min

  5. 06/17/2022

    Ep 012 - Your Course Should Enrich The Client’s Experience As They Go Through Your Program

    Brooke Elder - Owner of Social Tenacity & Founder of Sytems with Strategy. “When You Are In Your Zone Of Genius, You Are Taking Your Unique Gifts, Your Talents, Your Strengths, And Bringing Them To The World.” Join Brooke and Hannah as they discuss Brooke’s story, goal, and marketing challenges. Brooke has always had a drive for entrepreneurship, dating back to the years at recess selling chocolates. But, after 6 years, she realized she was ready for something new when she was in her first business. So then, roughly every 6 years, she builds a new business! She started as a marketing agency, then started helping network marketers, which transitioned to coaching and building courses. Now she is the founder of Systems with Strategy. A one-stop-shop for coaches building out their courses and community. In this episode, we talk about Brooke’s story, her goals, and the marketing strategies she used to grow her business. And the following strategies she could implement into her business! Including ways she can use free offers, build authority with her clients even though the business is new, Tik Tok, and more! What marketing strategies do we talk about? How she is currently using social media Why you need automation in your business The difference between Facebook & Google ads Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 01:00 - 12:50  Brooke shares why she is building Systems with strategy 18:49: - 19:26 Her goals are to automate her new business and launch it quickly. 23:25- 27:35 The marketing that Brooke has used currently and in her previous businesses. Facebook Groups Building Communities Facebook Ads 30:47+ Recommendations to move forward and grow! 30:47 Google Ads 33:23 Offers that will help convert leads 34:38 How to use a book to reach her target audience 38:12 Building Authority 41:29 TikTok for Business Connected with Brooke! Website: https://www.systemswithstrategy.com/ Facebook Group: https://www.facebook.com/groups/systemswithstrategy Instagram: @socialtenacity

    43 min

  6. 06/03/2022

    Ep 011 - The Universe Came Knocking And I'm Returning To My Goal w/ Lyne Frank

    Lyne Frank - Action Coach and Founder of Ignite in Community. “Empowering Women To Have The Confidence To Move Towards Whatever It Is They Want To Do.” Join Lyne and Hannah as they discuss Lyne’s story, goal, and marketing challenges. When Lyne graduated college she was MAD that she now had to go get a job and instead decided to travel. But when she returned home society took over and she followed the path of getting a job, a spouse, and having kids. Then she had a mid-life awakening! She remembered that she originally planned on writing a book. Which turned into a book and a course with the mission to empower women to reach for more. In this episode, we talk about Lyne’s story, her goals, and marketing strategies that she used to begin growing her circles. And the next strategies she could implement into her business! Including ways she can maximize the content that she is creating, how to leverage the member of her community to grow it, affiliates, email marketing, and more! What marketing strategies do we talk about? How to balance email marketing between sales and education Clarifying your message for your service Using your members to grow your business Is Tik Tok for business? Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 00:00 - 11:37  Lyne shares how she fell into society norms of going to school, getting a job, to breaking away to follow her dream to help women all over the world. 11:37 - 17:19 Lyne’s goal of being known as the local Circle Lady. While creating a space for women to be empowered. 17:40- 21:33 The marketing that Lyne has used locally and socially. Meeting throughout the neighborhoods and connection Social Media Leveraging each member’s reach for the ignite in circle 21:34+ Recommendations to move forward and grow! 21:34 How to use emails for educational content not just sales –:–Clarifying your message 26:44 Repurposing all of the videos on social media 26:43 Using email automation to grow your database 32:11 Growing the circles through affiliates 36:15 Should you be using TikTok for Business 39.44 Reviews Connected with Lyne! Coaching Website: www.lynefrank.com Ignite in Community: https://www.igniteincommunity.org Instagram: @igniteincommunity Instagram: lynefrank_actioncoach Facebook Group: https://www.facebook.com/groups/412712286561417 Booke Mentions Playing Big by Tara Mohr https://www.amazon.com/Playing-Big-Practical-Wisdom-Create/dp/1592409601 OUTRAGEOUS Multi-Step Marketing Campaigns by  Bill Glazer https://www.amazon.com/OUTRAGEOUS-Multi-Step-Marketing-Outrageously-Successful-ebook/dp/B07KMLGN88

    42 min

  7. 05/13/2022

    Ep 010 - Our habits are changing, our social media habits are changing. We have to catch up to it.

    Kelly Massad - Owner at Petite Princess Box "A Teacher by Heart and Upholding Her Entrepreneurial Spirit Join Kelly and Hannah Mitrea as they discuss Kelly's story, goal, and marketing challenges. Kelly is a solo entrepreneur working on dropping her 9-5 for her dream. She was in university when she saw how play and imagination impacted little girls. She set out on a miss to create a box that inspired confidence in little girls all over the country. In this episode, we talk about Kelly's story, her goals, and the marketing strategies that she used to grow her subscription box. And then, we discussed in-person ways that she could reach her target audience! Including potential affiliates and brand ambassadors! What marketing strategies do we talk about? Generating leads through Facebook Ads Finding your niche in influencer marketing Virtual and in-person marketing opportunities Brand awareness through Instagram handles Optimizing awards and reviews Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 00:00 - 3:35  Kelly shares how she got into the subscription business! 3:36 - 6:00 Her's goal for quitting her 9-5, growing the Petite Princess Box to make a meaningful impact on girls all over the world. 6:01 - 11:36 The marketing that worked for her as she grew her subscription box and what didn't Facebook Lead Generations Lead Magnets and Follow Up Emails Influencer Marketing CrateJoy How Social Media Habits Have Changed 11:37+ Recommendations to move forward and grow! Vendor booths in communities Partnering with marketing coordinators/clients Using the book club party model Promotions in FB Groups and Meet-ups Branding through Instagram Handles How to maximize awards and reviews. Connected with Kelly! Delight your little princess with Petite Princess Box at Website: https://www.petiteprincessbox.com Cratejoy: https://petiteprincessbox.cratejoy.com Instagram: https://www.instagram.com/petiteprincessbox Facebook: https://www.facebook.com/petiteprincessbox

    21 min

  8. 05/06/2022

    Ep 009 - As A Solopreneur, You Have To Run Your Business Lean & Utilize The Most Powerful FREE Platforms

    As A Solopreneur, You Have To Run Your Business Lean & Utilize The Most Powerful FREE Platforms Dinara Mukh - Certified Women's Health Coach and TEDx Speaker. "Message to Women: Understand Your Body to Live Your Best Life!” Join Dinara and Hannah Mitrea as they discuss Dinara’s story, goal, and marketing challenges. Dinara grew up in a family of entrepreneurs and knew she would follow that path one day. But what finally triggered her to make the jump was when she ended up in the hospital. She thought her appendix ruptured only to find out she was never truly taught about her body in school. She set out on a miss to educate women and MEN (because every man has a woman in their life in some way) on how a woman’s menstrual cycle impacts her life and how to optimize her schedule to be more productive. In this episode, we talk about Dinara's story, her goals, and marketing strategies that she used to grow her social media following. And the next strategies she is looking to implement into her business! Including ways she can elevate her brand and promote her TEDx talk, the need for testimonials, how to utilize social media, partnerships, and more! What marketing strategies do we talk about? Instagram vs. TikTok and how to use them together How to use LinkedIn for business Unique partnerships to explore How testimonials and podcasts will have an impact on her followers. Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 00:00 - 7:52  Dinara shares how she went from being a marketer to beginning her women's health coaching company. Including the tools, a solo entrepreneur needs to grow their business! 7:52 - 9:23 Dinara’s goal for growing her coaching company. 9:24 - 20:28 The marketing that worked for her as she grew her company and what didn’t Learning what to focus on when on social media The type of content that works on Instagram How you should use TikTok for your growth 20:29+ Recommendations to move forward and grow! 20:31 Branded Content 21:49 Testimonials 24:31 Podcasting, what type and how it will be impactful 26:43 Promoting a TED Talk 29:34 How to use LinkedIn 33:14 A partnership integration Connected with Dinara! Website: https://www.dinaramukh.com/ Instagram: @dinara.mukh TikTok: @dinara.mukh Schedule a consultation: https://calendly.com/dinara-mukh/discovery Watch Dinara’s TEDx on Youtube: https://youtu.be/BFa2egx-jI8

    37 min
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5
out of 5
3 Ratings

About

Join Hannah Mitrea as she holds live marketing conversations with entrepreneurs just like you! We take each guest through their story, goals, current marketing opportunities & new marketing recommendations. Connect & Mastermind with Hannah at https://www.facebook.com/groups/theeminentfactor To be the first to get updates on new episodes like & follow @beeminentmarketing or https://www.facebook.com/BeEminentMarketing Want to be a guest and get a free marketing consultation for your business? Email hannah@beeminent.com

Information

  • Creator
    Be Eminent
  • Years Active
    2019 - 2022
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Be Eminent
  • Show Website
    Midnight Marketing