Midwest Mayhem

Wilson Toyota of Ames
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With over 25 years of combined automotive experience, hosts Chad Christensen and Tron Smith from the Wilson Toyota family based in Ames, Iowa discuss all things automotive. From sales and training to technology and of course, real talk about daily life at the dealership. From the service shop to the showroom floor, join in on the conversations about the Past, Present, and Future of the Automotive World: Total Midwest Mayhem!

  1. 02/08/2024

    Love Vs. Like

    Today Chad and Tron discuss the automotive industry in terms of love and like. What does it look like to love your career in the automotive industry? What does it take for the customer to love their multi thousand dollar purchase versus just liking it? Find out more in today's episode!

    28 min

  2. 01/16/2024

    2024 Vision

    Today Chad and Tron talk about the ins and the outs of our 2024 vision. How are we going to push ourselves internally to execute the outcome we strive for externally?

    27 min

  3. 12/20/2023

    Value, Affordability, and Controversy

    Today Chad and Tron discuss viewers' questions. Today's topics range from sales professional knowledge all the way to price vs. affordability. What expectations do you have for the automotive industry?

    27 min

  4. 11/27/2023

    Quick vs. Efficient

    It is key to acknowledge the bigger picture when selling a vehicle. Is there room for growth? Are there kids riding in the vehicle? How do we elevate the car buying experience to make it into the Wilson Experience? Invest in the customer and they will invest in you.

    29 min

  5. 11/08/2023

    Going from Good to Great

    Today Chad and Tron delve into the transition from good to great as a sales professional through previous career experiences. Cutting a corners is not an option in the car industry. A genuine human is irreplaceable.

    31 min

  6. 10/23/2023

    Are You Selling or Telling?

    Today Chad and Tron differentiate a walk around from a delivery. How are they different? They discuss needs versus wants. Most importantly, how do you sell the vehicle to a point where you earn the right to ask them for thousands and thousands of dollars?

    29 min

  7. 10/11/2023

    The Influx of Domestic Buyers

    Today Chad and Tron discus what is happening with the UAW strikes. They talk about how manufactures earning the consumers trust in the market is based on product performance. How do you face the battle of the consumer coming in and knowing more about the product that the sales professional. Shout out Toyota Engage for fighting that battle for us.

    29 min

  8. 09/25/2023

    There is No Wrong Time to Do the Right Thing

    Today Chad and Tron talk dealership etiquette and hospitality through a story from a different dealership. How could a customer-first mentality have flipped the script of this situation? Tune in to see how we think it should have been handled.

    29 min
See All (33)

About

With over 25 years of combined automotive experience, hosts Chad Christensen and Tron Smith from the Wilson Toyota family based in Ames, Iowa discuss all things automotive. From sales and training to technology and of course, real talk about daily life at the dealership. From the service shop to the showroom floor, join in on the conversations about the Past, Present, and Future of the Automotive World: Total Midwest Mayhem!

Information

  • Creator
    Wilson Toyota of Ames
  • Years Active
    2023 - 2024
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Wilson Toyota of Ames
  • Show Website
    Midwest Mayhem